2016.3.11 @ Chuo University. Fujitsu-JAIMS Foundation: Global Leaders for Innovation and Knowledge Program (GLIK) GLIK2016S MF-504 Capstone Project (Mar. 11)

1. The Dementia Project:
Innovation Driven by Social Challenges
- As a example of capstone project -
http://www.facebook.com/makoto.okada
okadamkt@jp.fujitsu.com
2016.3.11 @ Chuo University.
Fujitsu-JAIMS Foundation: Global Leaders for Innovation and Knowledge Program (GLIK)
GLIK2016S MF-504 Capstone Project (Mar. 11)
Dementia Friendly Japan Initiative /
R&D Strategy and Planning Office, Fujitsu
Laboratories Ltd.
Makoto Okada

2. A neat thing
that I would like to share
with you at first...

3. Recognizing your internal findings
Amazement Question
InspirationEmpathy
Aha！
Wow!
Why?
(Desires to know more about)
Could possibly…
Might actually…
Right on!
I understand how you feel.
！？
★❤

4. Background
- Dementia as a social Issue -

5. 1. Presently, how many elderly
people with dementia in Japan?
2. By 2025, how many elderly
people with dementia will be in
Japan?
4.62 million
7.00 million
The future is fast approaching.

7. http://www.who.int/kobe_centre/ageing/en/
http://www.who.int/mental_health/publications/dementia_report_2012/en/
WHO Global Forum on Innovations for
Ageing Populations

8.  Dementia is a social issue that
has an enormous impact on
Japanese society.
 The challenges surrounding
dementia are particularly
evident in three key areas: the
aging society, local community
and healthcare system.

9. Building dementia-friendly communities
http://www.alzheimers.org.uk/site/scripts/download_info.php?fileID=1916
（From “Building dementia-friendly communities: A priority for everyone” UK Alzheimer’s Society ）

10. Economical Situation
Population
CSI：Collaborative Shared Issue
gap

11. First step:
Finding seeds of insights
“Jump in”

12. “Jump In”
“Do not hesitate to jump into a new
learning environment.”
http://www.amazon.com/dp/1312408855/
From “Learning Patterns:
A Pattern Language for
Creative Learning (Pattern
Language 3.0 Catalogue) ”
Takashi Iba and Iba
Laboratory, Keio univ.

13. Creating hypothesis:
“Own Role”
“A mutually-supportive large family”
Downloading episodes
compound
multifaceted
eyes

14. “Community of Learning”
“Two heads or more are likely better
than one”
http://www.amazon.com/dp/1312408855/
From “Learning Patterns:
A Pattern Language for
Creative Learning (Pattern
Language 3.0 Catalogue) ”
Takashi Iba and Iba
Laboratory, Keio univ.

15. Jump-in: Interviews

16. Voice of Person with Dementia
Even though I have dementia, the many things I
can no longer do are also accompanied by many
things I can do.
Having dementia has led to more inconveniences,
but this does not necessarily mean I am unhappy.
Even though I have dementia, I have introduced
ways to be creative in my lifestyle without giving
in to despair and continue living with hope.
Even though I have dementia, I have not given up
on living.

17. “Consequential Encounter”
 “Voice of Experience”
 “Can-Do List”
Learning Patterns: A Pattern Language
for Creative Learning
http://www.amazon.co.jp/dp/1312408855/

18. Second step:
Concept prototyping
- Across Sectors -

19. Stakeholders mapping
Rough estimation
of structure

20. Business
Sector
Public Sector
Social Sector
Source: KDI/Glocom Takahiko Nomura “Future Center” presented at GLOGOM 2011.10.07
Propositional
Question
Setting a boundary Object

21. In case of Project Shakti
Kirti P. Mishra：International University GlocomWorkshop 2010.12.2

22. “Vision”
“Services”
Drawing Future on Dementia Issues
“Products”

23. The 5% Margin
Travel probably makes up less than 5% of
our lives, yet that 5% uplifts and enlivens
the remaining 95% of our lives! It is
important that 5% of our everyday lives is
uplifting and bright.
New forms of business
Hotels are also in the banquet
and party business, which has
led to the emergence of a new
business: establishing ties and
relationships among people.
New forms of work
Rather than treating people
with dementia as simply
service recipients, treat them
as potential service providers
as well.
Deep dialogue for new vision

24. Business
Sector
Public Sector
Social Sector
Propositional
Question

25. Visualizing prototype ideas
Drawing new services to be central
character with dementia
Driving
Shopping
New role

26. Third step:
Developing and enlarging
relations

27. Future: Inspiring Social Innovation
- across sectors, across borders -
http://www.britishcouncil.jp/en/programmes/society/futures

28. Future: Inspiring Social Innovation
- across sectors, across borders –
https://vimeo.com/52979128
1st Futures Session on 9th July 2012
【Social Innovation x Successful Aging】

29. Learning Journey (1)
Unillever PwC
Vollans
Vollans

30. Netherlands
The Shipyard
Learning Journey (2)

31. Netherlands
Care home for dementia
people “Hogewey”
Learning Journey (3)

32. Social engineering (1)
Design Council, UK
Shift, UK
Alzheimer’s Society, UK
Ministry of Health, Welfare and Sport, NL
Keio Univ., JP

33. The concept “people with dementia too” connects
3,000km
http://runtomo.jimdo.com/
Social engineering (2)
Start
Goal

34. Social engineering (3)
Dementia Friendly Japan Summit 2014, 2015
http://www.dementia-friendly-japan.jp/

35. 4th step:
Connecting dots

36. Future: Inspiring Social Innovation
- across sectors, across borders –
https://vimeo.com/76936405
UK Social Innovation Journey
December 2012

37. Volans executive chairman
John Elkington
Collaboration across sectors
With relatively new technology such as big data,
and with the rise of sustainability agenda, a
coming together of various sectors, businesses
and activists have started
System Change
A single business, industry sector, specialized
supply chain cannot solve this by themselves
Social Engineering
For various businesses and sectors to work
together, social innovation and social engineering
becomes necessary, and in a way, this is part of
the challenge
Across Sectors, Across Borders

38. Impact
Vicki Sellick, Senior Programme Manager, Nesta
Impact creation: System change

39. Product +
service
innovation
Market
innovation
Political
innovation
Cultural
innovation
Vicki Sellick, Senior Programme Manager, Nesta
Behavior change
Behavioral change is the target of true innovation

40. (1) Passive
experience
(2) Abductive
questions
(4) Concepts
(5) Prototype
(6) Business
Models
Ladder Actions
Layer of practice
(3) Abductive
Validation
(7) Services
process (operations,
rules, and teams)
Layer of concept
a. Create
questions
b. hypothetical
reasoning
c. Conceptual
design
d. Proto-
typing
e. Business
model
design
f. Services
design
Crating
new/next
question

41. Activity
Development
Relationship
result
design
Activity
Development
Relationship
Innovative
Mediation
A
D
R
A
D
R
A
D
R
Innovative
Mediation
Series of ADR
Relation Channel Development Process

42. Linked relations to generate recursive projects
Dementia
Project
Social Innovation
Study group
Futures
Business/NPO
Study in UK
Open data
Study group
Historypin
Japan
Fujinomiya
project Historypin
In Chiba pref.
Study for aged
society in UK
Historypin for
Local govt.
National-
funded project
Dementia Friendly Japan Initiative
(Living Well with Dementia）
A
D
R
A
D
R
A
D
R
A
D
R
A
D
R
A
D
R
A
D
R
Glocom
DFCBC/Kao/
Benesse DFC/Glocom
BC/Kao
Glocom
Glocom
BC
Glocom
BC/DFC
BC
BC
BC
Fujinomiya
city
Nagoya city
Chiba city
Ministry of
Health Labor
and Welfare
Glocom/DFC
Glocom
Glocom
BC/Kao/
Benesse
Dementia
Initiative
Open social
Relations
Open Data
Relations

43. Fujinomiya Project
Bridging Communities: sharing our memories
HistoryPin
(UK)
Run-tomorrow Open Personal
Data× ×

44. https://vimeo.com/110885509
Bridging Communities :
Sharing Our Memories
- Fujinomiya Project -

45. Creators x Dementia
Creating opportunities
and new relationships

46. http://runtomorrow.jp/
https://youtu.be/hB-WCme25Ag
https://youtu.be/yf8by70YlxQ
RUN TOMORROW
- LIVING WITH DEMENTIA -

47. Effect of ADR series
Increasing multi-layered relationship

48. Early
Adopters
Innovators
Early
Majority
Late
Majority Start
Goal
Connecting innovators
48
Connecting Dots, filtering innovators
Creating opportunities

49. 5th step:
Utilizing connections

50. Business
Sector
Public Sector
Social Sector
Source: KDI/Glocom Takahiko Nomura “Future Center” presented at GLOGOM 2011.10.07
Creating
Common
Tools
Setting a boundary Object

51. In case of Project Shakti
Kirti P. Mishra：International University GlocomWorkshop 2010.12.2

52. Value for Stakeholders
In a fast-changing society, focusing values
End Users
Customer
Relations
Innovation
Market
Development
Cost
Stakeholders
in-house users
Continuous actions…

53. Financial Service
Charter
City-bus Actions
“Job-Specific
Contributions”
Dementia Action Alliance in UK

54. A pattern language for living well
with Dementia
Pattern Language is an idea proposed by architect
Christopher Alexander for scribing out people's
knowledge.
http://journey.sfc.keio.ac.jp/
June – October, 2014
This project is the result of
collaborative work between Keio
universities and the Dementia Friendly
Japan Initiative.
The challenges of this book is to
spread and share the positive and
practical wisdom of the people who
live with dementia.

61. Can-Do List
- Don’t get too depressed by the things
you can’t do. -

62. Special Day
- A day when you can be someone
different from your usual self. -

63. “Favorite Place”
A place outside the home, which your family
also knows about.

64. The first Pattern Language for Welfare Issue
Everyone can apply the ideas
if they like.
Focusing on the practical
knowledge about how to live well
in the daily life, not on medical
or techniques of caregiving,
The words
enable us to talk
with others!

65. “Mix-Up Event”
Dementia-or-not, come enjoy with us!

66. T. Iba： PURPLSOC2015 - KEYNOTE

67. Idea Generation with Pattern Languages

68. Strengthen eco-system
http://journey.sfc.keio.ac.jp/

69. Summary

70. “Jump In”
“Do not hesitate to jump into a new
learning environment.”
http://www.amazon.com/dp/1312408855/
From “Learning Patterns:
A Pattern Language for
Creative Learning (Pattern
Language 3.0 Catalogue) ”
Takashi Iba and Iba
Laboratory, Keio univ.

71. Activity
Development
Relationship
result
design
Activity
Development
Relationship
Innovative
Mediation
A
D
R
A
D
R
A
D
R
Innovative
Mediation
Series of ADR
Relation Channel Development Process

72. Strengthen eco-system
Increasing multi-layered relationship

73. Dementia
Friendly
Japan
Initiative

74. Q & A

75. 1. What is the most important figure?
2. What is the most important gap?
3. Where will you go, whom will you meet, and how
will you find him/her?
4. How will you create your own team?
5. What kind of questions are suitable to attract
people in another sectors?
6. How do you share the issues with people?
7. What kind of marketing process do you use?
8. What meaning does it create for your team
members?
9. Are there any unused new relations next?
10. What kind of chemical reactions do you expect
from the new relations? What is your position in
the relations?
Questions: For Your Capstone Project

76. 1. Think of a personal story or motivation
related to your capstone project.
Amazement Question
InspirationEmpathy
Aha！
Wow!
Why?
(Desires to know more about)
Could possibly…
Might actually…
Right on!
I understand how you feel.
！？
★❤
Short Practice
A good capstone
project induces
internal findings
2. Share it with your neighbor. (Listener:
Don’t speak, listen attentively with the
finding sheet.)

77. 1. What is the most important figure in your
capstone project?
2. What is the most important gap in your
capstone project?
Amazement Question
InspirationEmpathy
Aha！
Wow!
Why?
(Desires to know more about)
Could possibly…
Might actually…
Right on!
I understand how you feel.
！？
★❤
Short Practice

78. 1. Where will you go for your capstone
project, whom will you meet, and how will
you find him/her?
2. How will you create your own team for
your capstone project?
Amazement Question
InspirationEmpathy
Aha！
Wow!
Why?
(Desires to know more about)
Could possibly…
Might actually…
Right on!
I understand how you feel.
！？
★❤
Short Practice

79. 1. What kind of questions are suitable for
your capstone project to attract people in
another sectors?
2. How do you share the issues with people?
Amazement Question
InspirationEmpathy
Aha！
Wow!
Why?
(Desires to know more about)
Could possibly…
Might actually…
Right on!
I understand how you feel.
！？
★❤
Short Practice

80. 1. What kind of marketing process do you
use for your capstone project?
2. What meaning does it create in the
marketing process for your team
members?
Amazement Question
InspirationEmpathy
Aha！
Wow!
Why?
(Desires to know more about)
Could possibly…
Might actually…
Right on!
I understand how you feel.
！？
★❤
Short Practice

81. 1. Are there any unused new relations next
to your capstone project?
2. What kind of chemical reactions do you
expect from the new relations? What is
your position in the relations?
Amazement Question
InspirationEmpathy
Aha！
Wow!
Why?
(Desires to know more about)
Could possibly…
Might actually…
Right on!
I understand how you feel.
！？
★❤
Short Practice