2016.3.15 @ International University of Japan Graduate School of International Management, MGT4460 (Winter 2016) Innovation and New Business Creation: Creating, Exploiting and Managing Discontinuities

1. Innovation Driven by Social Challenges
9 points of view
from the dementia project
http://www.facebook.com/makoto.okada
okadamkt@jp.fujitsu.com
2016.3.15 @ International University of Japan
Graduate School of International Management, MGT4460 (Winter 2016)
Innovation and New Business Creation: Creating, Exploiting and Managing Discontinuities
Dementia Friendly Japan Initiative /
R&D Strategy and Planning Office, Fujitsu
Laboratories Ltd.
Makoto Okada

2. Makoto Okada
Senior Manager in charge of
Management of Technology (MOT)
in the R&D Planning Office, Fujitsu
Laboratories, Ltd.
Researcher in the Research Center
for Practical Wisdom, Fujitsu
Research Institute.
Visiting Research Fellow in the
Center for Global Communications,
International University of Japan,
Senior Researcher, Keio Research
Institute at SFC
Board of directors at Dementia
Friendly Japan Initiative
Advisory board of Dementia
Friendship Club.

3. Innovation Driven by Social Challenges
9 points of view
from the dementia project
Innovation and New Business Creation:
Creating, Exploiting and Managing Discontinuities

4. important figure
1

5. 1. Presently, how many elderly
people with dementia in Japan?
2. By 2025, how many elderly
people with dementia will be in
Japan?
4.62 million
7.00 million
The future is fast approaching.

6. Attractive questions
in another sectors
2

7.  Dementia is a social issue that
has an enormous impact on
Japanese society.
 The challenges surrounding
dementia are particularly
evident in three key areas: the
aging society, local community
and healthcare system.

8. Business
Sector
Public Sector
Social Sector
Source: KDI/Glocom Takahiko Nomura “Future Center” presented at GLOGOM 2011.10.07
Propositional
Question
Setting a boundary Object

9. Jump-in
Where will you go, whom will you meet,
and how will you find him/her?
3

10. “Jump In”
“Do not hesitate to jump into a new
learning environment.”
http://www.amazon.com/dp/1312408855/
From “Learning Patterns:
A Pattern Language for
Creative Learning (Pattern
Language 3.0 Catalogue) ”
Takashi Iba and Iba
Laboratory, Keio univ.

11. Voice of Person with Dementia
Even though I have dementia, the many things I
can no longer do are also accompanied by many
things I can do.
Having dementia has led to more inconveniences,
but this does not necessarily mean I am unhappy.
Even though I have dementia, I have introduced
ways to be creative in my lifestyle without giving
in to despair and continue living with hope.
Even though I have dementia, I have not given up
on living.

13. Creating weak coupling collaboration
4

14. Futures: Inspiring Social Innovation
- across sectors, across borders -
http://www.britishcouncil.jp/en/programmes/society/futures

15. Future: Inspiring Social Innovation
- across sectors, across borders –
https://vimeo.com/52979128
1st Futures Session on 9th July 2012
【Social Innovation x Successful Aging】

16. System Change
5

17. Volans executive chairman
John Elkington
System Change
A single business, industry sector, specialized
supply chain cannot solve this by themselves
Social Engineering
For various businesses and sectors to work
together, social innovation and social engineering
becomes necessary, and in a way, this is part of
the challenge
Across Sectors, Across Borders

18. Future: Inspiring Social Innovation
- across sectors, across borders –
https://vimeo.com/76936405
UK Social Innovation Journey
December 2012

19. Impact
Vicki Sellick, Senior Programme Manager, Nesta
Impact creation: System change

20. Product +
service
innovation
Market
innovation
Political
innovation
Cultural
innovation
Vicki Sellick, Senior Programme Manager, Nesta
Behavior change
Behavioral change is the target of true innovation

21. Bridging communities
6

22. Fujinomiya Project
Bridging Communities: sharing our memories
HistoryPin
(UK)
Run-tomorrow Open Personal
Data× ×

23. https://vimeo.com/110885509
Bridging Communities :
Sharing Our Memories
- Fujinomiya Project -

24. Connecting dots
8

25. The concept “people with dementia too” connects
3,000km
http://runtomo.jimdo.com/
Social engineering
Start
Goal

26. Early
Adopters
Innovators
Early
Majority
Late
Majority Start
Goal
Connecting innovators
26
Connecting Dots, filtering innovators
Creating opportunities

27. A series of ADR
(action-development-relationship)
8

28. (1) Passive
experience
(2) Abductive
questions
(4) Concepts
(5) Prototype
(6) Business
Models
Ladder Actions
Layer of practice
(3) Abductive
Validation
(7) Services
process (operations,
rules, and teams)
Layer of concept
a. Create
questions
b. hypothetical
reasoning
c. Conceptual
design
d. Proto-
typing
e. Business
model
design
f. Services
design
Crating
new/next
question

29. Activity
Development
Relationship
result
design
Activity
Development
Relationship
Innovative
Mediation
A
D
R
A
D
R
A
D
R
Innovative
Mediation
Series of ADR
Relation Channel Development Process

30. Linked relations to generate recursive projects
Dementia
Project
Social Innovation
Study group
Futures
Business/NPO
Study in UK
Open data
Study group
Historypin
Japan
Fujinomiya
project Historypin
In Chiba pref.
Study for aged
society in UK
Historypin for
Local govt.
National-
funded project
Dementia Friendly Japan Initiative
(Living Well with Dementia）
A
D
R
A
D
R
A
D
R
A
D
R
A
D
R
A
D
R
A
D
R
Glocom
DFCBC/Kao/
Benesse DFC/Glocom
BC/Kao
Glocom
Glocom
BC
Glocom
BC/DFC
BC
BC
BC
Fujinomiya
city
Nagoya city
Chiba city
Ministry of
Health Labor
and Welfare
Glocom/DFC
Glocom
Glocom
BC/Kao/
Benesse
Dementia
Initiative
Open social
Relations
Open Data
Relations

31. Creating new combination
9

32. Creators x Dementia
Creating opportunities
and new relationships

33. http://runtomorrow.jp/
https://youtu.be/hB-WCme25Ag
https://youtu.be/yf8by70YlxQ
RUN TOMORROW
- LIVING WITH DEMENTIA -

34. A pattern language for living well
with Dementia
Pattern Language is an idea proposed by architect
Christopher Alexander for scribing out people's
knowledge.
http://journey.sfc.keio.ac.jp/
June – October, 2014
This project is the result of
collaborative work between Keio
universities and the Dementia Friendly
Japan Initiative.
The challenges of this book is to
spread and share the positive and
practical wisdom of the people who
live with dementia.

36. Can-Do List
- Don’t get too depressed by the things
you can’t do. -

37. “Mix-Up Event”
Dementia-or-not, come enjoy with us!

38. Summary

39. “Jump In”
“Do not hesitate to jump into a new
learning environment.”
http://www.amazon.com/dp/1312408855/
From “Learning Patterns:
A Pattern Language for
Creative Learning (Pattern
Language 3.0 Catalogue) ”
Takashi Iba and Iba
Laboratory, Keio univ.

40. Activity
Development
Relationship
result
design
Activity
Development
Relationship
Innovative
Mediation
A
D
R
A
D
R
A
D
R
Innovative
Mediation
Series of ADR
Relation Channel Development Process

41. Strengthen eco-system
Increasing multi-layered relationship

42. Dementia
Friendly
Japan
Initiative