Hilton worldwide in social media

1. HILTON WORLDWIDE
Olena Iavkina

2. CONTENT
 Introduction
 Methodology
 Results
 Recommendations
 References

3. INTRODUCTION
 Type - Private Company
 Year of foundation - 1919
 The founders of - the Conrad Hilton
 Location USA: Beverly Hills
 Key figures of - Christopher Nassetti (President and
CEO)
 Branch - Hotels
 Turnover - $ 7.8 billion
 Number of employees - 600 thousand.
 Parent company - Blackstone Group
 Website - Hilton Worldwide

4.  Hilton Hotels & Resorts - a major hotel chain owned by
the corporation Hilton Worldwide.
 Hilton Worldwide (until September 2009 Hilton Hotels
Corporation) - an American company that owns and
manages hotel chains and resorts. Operates an
international network Hilton Hotels & Resorts.
 Brands owned company comprised of more than 3,900
hotels and 650,000 rooms in ninety countries and
include networks such as the Waldorf Astoria Hotels &
Resorts, Conrad Hotels & Resorts, Hilton Hotels &
Resorts, DoubleTree by Hilton, Embassy Suites Hotels,
Hilton Garden Inn, Hampton Hotels, Homewood Suites
by Hilton, Home2 Suites by Hilton and Hilton Grand
Vacations.
 The company was founded in 1919 by Conrad Hilton.
 The owner of 100% of the company - Blackstone
Group.
 President and CEO - Christopher Nassetti.

5. HISTORY
 The company was founded by Conrad Hilton (1887-
1979) in 1919, when it was opened the first hotel of
the chain - Mobley Hotel - in Cisco, Texas. The first
hotel named after the Hilton opened in 1925 in
Dallas. Opening of the hotel Caribe Hilton Hotel in
San Juan in Puerto Rico Hilton made the world's
first international hotel chain.
 As of 2014 the brand Hilton Hotels & Resorts
includes more than 540 hotels and resorts in 78
countries around the world.

6. METHODOLOGY:
 I started my research with Google search. In the search
engine I typed Hilton in social networks. Google brought
many links to various articles such as «How Hilton
Reached 1 Mil. Facebook Fans Fast »,« Top 10 Hotel
Brands on Social Media for September 2014 »,« Top
hotel brands share social media tactics »and« 5 Social
Media Lessons Learned From Hotel Brands », which I
used for my presentation. I also visited the official
website Hitlon where they enter the full list of social
networking sites, which they use to promote their brand.
After I found the information I visited every social
network and analyzed how they use it.
 In the following slides, I will talk about in more detail
these social networks.

7. RESULTS:
 Hilton using such social media chanels as Twitter,
Facebook, YouTube, Pinterest, and Foursquare.
 “Our strategy for managing guest feedback includes four
main goals: listen, respond, resolve and implement. We
have teams in place who closely monitor our brand
social channels 24 hours a day to ensure that issues are
acknowledged and addressed,” said Andrew Flack, VP
of global brand marketing for Hilton Hotels & Resorts
 “By nurturing these online relationships with our guests,
we are able to foster a sense of loyalty with them,” said
Andrew Flack.
 “STAY CONNECTED WITH HILTON WHEREVER YOU
ARE” HILTON.

8. FACEBOOK
 In January 2011, Hilton Hotels & Resorts had 500 000 subscribers at
Fasebook. The hotel is set to brainstorm how to increase this number. So
they decided to use Facebook more strategically. Hotel before was
publishing just photographs of their properties and beaches. Instead,
they began to publish a multi-faceted content calendar in which there
were news brands and initiatives, promotions, suggestions, tips for
travelers and new trends, as well as Guide-books. They also began to
publish surveys and interviews to attract more readers. The idea was to
connect people in the conversation. In turn, the hotel also wrote
comments and participates in the conversation. Hilton also publishes and
funny posts, so content were not so dry and not interesting. The Hilton’s
Facebook following increased by 185% in 2012.
 As of today, March 9, 2015
 "likes": 1,288,776
 visits (8,166,845)
 “Posts that highlight photos, pose questions or provide a call to action
tend to generate the most traction for our brand,” said Rob Palleschi,
global head of Hilton Hotels & Resorts.

9. TWITTER
 Hilton uses Twitter to get the benefit of using curiosity and visual stimulation.
 The main reason why social strategy of @HiltonHotels’ is successful, is that when
the user clicks on the link provided on Twitter, his experience does not end there.
“The customer is immersed in gorgeous widescreen photography and a lead-in
framework that asks what he or she wants clearly and immediately, thus remaining
visually consistent with its social media presence and time-efficient.”
 Since Hilton is located in 80 countries, via Twitter, he provides the latest news for
travelers. Through the news feed on Twitter, the tourist can see all of the shares
and notes that to him will be interesting. Use the hashtag he can ask a question or
write a comment on which hotel to him will answer.
 As well, Hilton created a Twitter handle, @HiltonHelp, so they can help their guest
with assistance team respond to guest inquiries and concerns.
 As of today, March 9, 2015
 TWEETS 33.8K
 FOLLOWING 3,057
 FOLLOWERS 186K
 FAVORITES 16.6K

10. PINTEREST
 With Pinterest, guest can learn every aspect of the brand
Hilton,for example, design, kitchen, resorts, weddings and much
more. Each guest can find something there that will be interesting
just for him.
 “Visuals posted on brand social channels spark conversation as
they provide users an opportunity to comment and share
personalized feedback about a destination or property. Posts that
prompt feedback by asking questions or include a call to action
also tend do well as they encourage engagement from our social
media followers.” said Rob Palleschi, global head of Hilton Hotels
& Resorts.
 As of today, March 9, 2015
 28 Boards
 491 Pins
 44 Likes
 4,101 Followers
 56 Following

11. YOUTUBE
 With the help of this social network, the user can
visit virtually all points on the planet where there is
a Hilton. Also, the channel is full of interesting video
about the Hilton, which might be interesting for
everyone.
 As of today, March 9, 2015
 2,525 subscribers
 724,944 views
 Joined Nov 1, 2005

12. FOURSQUARE
 This program is essential for today's travelers.
Hilton also found it applied in brand promotion.
Since Hilton is 550 locations around the world, with
the help of this application Hilton experienced team
will offer you where and how to spend your time
with pleasure and benefit for the guest.
 As of today, March 9, 2015
 973 Tips
 5,396 Followers
 2,244 Locations

13. RECOMMENDATIONS
 One of the most popular social networks is Instagram,
which Hilton don’t use. I believe that you can not miss
the opportunity to use such an important tool. This tool
will help them increase traffic visitors on other social
services. And the exact same increase revenue by
increasing the popularity of the brand.
 Google + is also popular tool which become now Top 5
irreplaceable program in daily life. Also, many
companies creating there profiles to promote their
products. Such tool help to extent target audience, as
well as more easily connect with target market.
 I also didn’t find any promotions on TV. I think that it is
big mistake because statistics show that North America
love to watch TV. By showing on TV some promos and
offers can increase their sells.

14. REFERENCES
 Abramovich, G.,( April 23, 2013). How Hilton Reached 1 Mil.
Facebook Fans Fast. Digiday. Retrieved March 8, 2015 from
http://digiday.com/brands/how-hilton-reached-1-mil-facebook-
fans-fast/
 HotelNewsNow.( December 28, 2012). Top hotel brands share
social media tactics.HotelNewsNow. Retrieved March 8, 2015
from http://www.hotelnewsnow.com/Article/9603/Top-hotel-
brands-share-social-media-tactics
 Sernovitz,A.,(February 6th, 2014). How Hilton Worldwide wows
guests with its social customer service.SmartBlog on Social
Media. Retrieved March 8, 2015 from
http://smartblogs.com/social-media/2014/02/06/andys-answers-
how-hilton-worldwide-wows-guests-with-its-social-customer-
service/
 Hitz, L.,(February 28, 2014). 5 Social Media Lessons Learned
FromHotel Brands.Simply Measured. Retrieved March 8, 2015
from http://simplymeasured.com/blog/2014/02/28/5-social-media-
lessons-learned-from-hotel-brands/