Serenity Now is a business idea created by Kaycee Mills

1. Serenity Now Come experience serenity for your body, mind, and stomach. Your one stop shop for holistic wellness.

2. Problem and Solution Over the past few years there has been an increase of interest in healthier, organic lifestyle and alternative medicine. The problem for this market is that the locations that provide these types of services are few and far between. For this market most people who are interested in one area of this lifestyle usually will have an interest in the others as well. I believe this market is open to not only people who are dedicated to a more healthier, alternative lifestyle, but also to people who are just looking to try something new and different. The current market in this area does not provide many locations that provide these products or services and those that do only touch on one area such as just food, or yoga classes, or alternative medicine, etc. There are not any places that provide everything in a central location with a focus on holistic wellness. The unique solution my company will provide for this market is a wellness center that provides a well rounded variety of services to the target market. Serenity Now will provide people access to holistic doctors and alternative medicine, nutritionists that focus on organic lifestyles, massage therapist, yoga and tai chi classes, and an organic café. I think this solution would appeal to the target market because this can become somewhere they can visit on a daily basis for one service or another and not have to worry about driving to several locations in opposite directions. The Problem The Solution

3. Competitive Advantage Everything you need for a healthier lifestyle all in one location. We focus on optimal attainment of the physical, mental emotional, social and spiritual aspects of health. Nutritionist specializing in organic foods. Alternative Medicine Doctors Yoga and Tai Chi Classes Organic Cafe Massage Therapist

4. S.W.O.T. Weaknesses Strengths Opportunities Threats