Ohana QB is an behavioral audience technology platform that looks beyond visitor analytics and concentrates on building intent driven data and actionable analytics. QB allows online services to capture behavior displayed by its users and classify them into multiple audience clusters based on the behavioral patterns. The platform displays which audience segments and behaviors contribute most to revenue, profitability or even user engagement.
Marketers can act on their audience data by personalizing on site experience, optimizing performance of Search Engine campaigns on Google Adwords, or re-marketing users Right Media & Adbrite exchanges. The platform can also be used to segment and build intent driven email lists and is currently integrated with MailChimp. QB also lets marketers track performance of all campaigns across multiple advt networks, publishers or social media platforms like Facebook.
1. 12 smart steps towards Online Marketing www.ohana-media.com @ohana_media Team Ohana – QB for Online Marketing
2. 1 Build your own Private Audience Cloud Combine on-site behavior, campaign response, customer profile, social context and third party data. www.ohana-media.com write to us: aloha@ohana-media.com
3. 2 Generate deeper audience insights Indentify which audience segments are most valuable for your business www.ohana-media.com write to us: aloha@ohana-media.com
4. 3 Run data-driven Marketing Campaigns Target your most valuable audience segments with personalized marketing messages across search, display, social media, email & direct website traffic www.ohana-media.com write to us: aloha@ohana-media.com
5. 4 Improve Campaign Performance with automated recommendations Get started on auto-pilot mode. Drive ROIs on your campaign performance and eat your competitor’s lunch. www.ohana-media.com write to us: aloha@ohana-media.com
6. 5 Scale up your Paid Search Campaigns Get 1000s of ads with relevant landing pages and high quality scores in minutes with our advanced campaign builder. www.ohana-media.com write to us: aloha@ohana-media.com
7. 6 Email Segmentation with the right intent Build highly segmented email lists of users by intent. Don’t spam users, reach out to them with relevant marketing opportunities. www.ohana-media.com write to us: aloha@ohana-media.com
8. 7 Personalize User Experience on your website Look up which audience segment a particular user belongs to and personalize browsing experience for him. www.ohana-media.com write to us: aloha@ohana-media.com
9. 8 Track Marketing Campaigns Centrally Measure performance of all online marketing campaigns centrally, even when they are not run through our platform. www.ohana-media.com write to us: aloha@ohana-media.com
10. 9 Advertise on Display Networks and Ad Exchanges Central platform to advertise across Display Ad Exchanges. Use Re-Marketing if required or regular media buys. www.ohana-media.com write to us: aloha@ohana-media.com
11. 10 Maximize Revenue from Advertisers Run display advertisements for relevant audience segments in your private cloud when your users are on other websites www.ohana-media.com write to us: aloha@ohana-media.com
12. 11 Behavioral Ad Serving on your Website Integrate audience data lookup with your existing Ad Servers to serve advertisements on your website relevant to user behavior. www.ohana-media.com write to us: aloha@ohana-media.com
13. 12 The Final Step to get started Start integration with our Audience Marketing Platform – Ohana QB in less than 60 minutes. Get started now! www.ohana-media.com write to us: aloha@ohana-media.com