14. Logical appeals focus on facts in order to persuade the audience’s brain that the writer’s opinion is correct. Spaying Fluffy will prevent her from getting certain types of cancer.
15.
16. Ethical appeals target the audience’s sense of duty or of right and wrong . Preventing unwanted litters is everyone’s responsibility .
17. Persuasive Techniques Persuasive techniques, also called propaganda techniques, often appeal to the audience’s emotions or ethics. Such techniques include…
18.
19. Loaded words carry strong emotional associations. Southside’s volleyball team won the State tournament, pulverizing Rogers in the final game.
20. Glittering generalities are a kind of loaded words. These overwhelmingly positive statements ignore any evidence to the contrary.
21. Grey’s Anatomy is unquestionably the best television series ever to air.
22. Bandwagon appeals imply that “everyone” agrees with the writer’s opinion and warn readers or listeners not to be left out by disagreeing or failing to act.
24. Testimonials are endorsements by well-known people or by people with whom the audience identifies.
25. After Southside won the State Championship football game, what the team wanted most was a Big Mac from McDonald’s.
26.
27. Circular reasoning occurs when the reason for an opinion is simply the opinion stated in different words. Jon Bon Jovi is the best singer in the world because he’s so talented and good at what he does.
28. A hasty generalization is a statement based on insufficient evidence. A student driver struck a post last week; if we allow teens to drive, accidents will increase tenfold.
29. Name –Calling occurs when a writer attacks a person who holds an opposing view rather than attacking the view itself. People who think teens should not drive are cowards who hate freedom.
30. Either-or reasoning occurs when a writer describes a situation as though there were only two choices when in fact there may be several options. If you love cats, you obviously hate dogs.
31. False cause and effect occurs when a writer asserts that because one event follows another, the first event must have caused the second. Wearing the new uniforms, our basketball team lost; therefore, we must return to wearing the old uniforms immediately!
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