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Itb 2015 hu_s_eng

  1. 1. 1 THE FUTURE OF WINTER SPORTS DGT´S PROGRESS IN TOURISM RESEARCH INTRODUCTORY PRESENTATION: Prof. Hubert J. Siller, Head, MCI Tourism Business Studies, MCI Management Center Innsbruck MODERATED BY: Prof. Dr. Anita Zehrer, Vice President & Member of the Board, German Society of Tourism Research (DGT), MCI Innsbruck PANEL GUESTS: Dr. Petra Stolba, Managing Director, Austrian National Tourist Office Jörg Peter Krebs, Director Germany, Central- & Eastern Europe, Switzerland Tourism Prof. Dr. Ralf Roth, Head, Institute of Outdoor Sports and Environmental Science, DSHS (German Sport University Cologne) Prof. Hubert J. Siller, Head, MCI Tourism Business Studies, MCI Management Center Innsbruck
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  4. 4. 4 • • •
  5. 5. 5 58.6% 32.4% 5.6 % 2.5% 0.9% 60.0% 33.2% 3.7 % 1.7% 1.4% 67.8% 24.0% 6.0% 0.5% 1.6% very satisfied satisfied neither/nor unsatisfied very unsatisfied 14-29 (n= 787) 30-49 (n= 355) 50+ (n= 183)
  6. 6. 6 Skiing, Snow- boarding 28.0 % Snow, Winter Atmosphere 13.6% Fun, Entertain- ment, Apres Ski 11.2% Activities, Winter Sports 6.2% Mountains, Landscape 3.6 %
  7. 7. 7MCI Tourismus_Hubert Siller Urlaub in den Bergen 2014 Snow, Winter Atmosphere 18.5 % Activities, Winter Sports 13.8% Skiing, Snow- boarding 12.6% Mountains, Nature, Landscape 9.7% Good Air, Air Quality 5.6 %
  8. 8. 8MCI Tourismus_Hubert Siller Urlaub in den Bergen 2014 Cold, Climate, Weather 22.1 % Too Expensive 20.8 % Too Crowded, Mass Tourism 15.0 % Unreliable Snowfall, Artificial Snow 8.2 % Arrival, Traffic Congestion 8.1 %
  9. 9. 9 Adventure Action Activities Authenticity Relaxation Freedom Coziness Indulgence Health Comfort Culture Experiencing Nature and Landscape Distinct Way of Life Meeting People Prestige Romance Tranquility Fun Sports Tradition -10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 11,522,533,54 ImportanceofTravelMotives Association with Winter Holidays in the Mountains
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  12. 12. 12MCI Tourismus_Hubert Siller
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  15. 15. 15 WINTER SPORTS & TOURISM – HUBERT J. SILLER 15
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  18. 18. 18 WINTER SPORTS & TOURISM – HUBERT J. SILLER 18
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