The Business Model Canvas (BMC) is a Strategic Management and Lean Startup template for developing new or redesigning existing business models to create competitive advantage. Based on the framework developed by Strategyzer, the BMC Poster is presented as a visual chart with 9 building blocks. These elements cover the areas of the organization's core offering, infrastructure, customers, and finances. They include: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships and Cost Structure. The BMC Poster comes in two themes: color and monochrome. Formatted in PDF, the poster can be easily printed on an A3-sized paper. The BMC poster complements the 'Value Proposition Canvas (VPC)' and 'Business Model Canvas (BMC)' training presentation materials. It is an effective tool that can be printed and distributed to attendees of your VPC and/or BMC awareness or workshop session. It serves as a takeaway and summary of your VPC and/or BMC presentation. The BMC Poster is divided into four parts: 1. The 9 Building Blocks - Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships and Cost Structure 2. The Acronyms - CS, VP, CH, CR, R$, KR, KA, KP and C$ 3. Descriptions of the Building Blocks 4. Key Questions

1. Business Model Canvas
© Operational Excellence Consulting. All rights reserved.
The Business Model Canvas is a strategic management and lean startup
template for developing new or documenting existing business models.
KP
KA
VP CS
KR
C$ R$
CR
CH
KEY
PARTNERS
KEY
ACTIVITIES
VALUE
PROPOSITION
CUSTOMER
SEGMENTS
KEY
RESOURCES
COST STRUCTURE REVENUE STREAMS
CUSTOMER
RELATIONSHIPS
CHANNELS
KP
The Key Partnerships
Building Block describes
the network of suppliers
and partners that make
the business model work
KA
The Key Activities
Building Block describes
the most important
things a company must
do to make its business
model work
VP
The Value Propositions
Building Block describes
the bundle of products
and services that create
value for a specific
Customer Segment
CS
The Customer Segments
Building Block defines
the different groups of
people or organizations
an enterprise aims to
reach and serve.
KR
The Key Resources
Building Block
describes the most
important assets
required to make a
business model work
C$
The Cost Structure describes all costs incurred to operate a
business model
R$
The Revenue Streams Building Block represents the cash a company
generates from each Customer Segment (costs must be subtracted
from revenues to create earnings)
CR
The Customer
Relationships Building
Block describes the
types of relationships a
company establishes
with specific Customer
Segments
CH
The Channels Building
Block describes how a
company communicates
with and reaches its
Customer Segments to
deliver a Value
Proposition
THE 9 BUILDING BLOCKS
DESCRIPTIONS OF THE 9 BUILDING BLOCKS
THE ACRONYMS
KEY QUESTIONS
§ What are our Key Partners?
§ Who are our Key Suppliers?
§ Which Key Resources are we
acquiring from partners?
§ Which Key Activities do
partners perform?
§ What Key Activities do our
Value Propositions require?
§ Our Distribution Channels?
§ Customer Relationships?
§ Revenue Streams?
§ What do we deliver to the
customer?
§ Which one of our customer’s
problems are we helping to
solve?
§ What bundles of products and
services are we offering to
each Customer Segment?
§ Which customer needs are we
satisfying?
§ What type of relationships
does each of our Customer
Segment expect us to
establish and maintain with
them?
§ Which ones have we
established?
§ How are they integrated with
the rest of our business
model?
§ How costly are they?
§ For whom are we creating
value?
§ Who are our most important
customers?
§ What Key Resources do our
Value Propositions require?
§ Our Distribution Channels?
§ Customer Relationships?
§ Revenue Streams?
§ Through which Channels do
our Customer Segments want
to be reached?
§ How are we reaching them
now?
§ How are our Channels
integrated?
§ Which ones worked best?
§ Which ones are most cost-
efficient?
§ How are we integrating them
with customer routines?
§ What are the most important costs inherent in our business model?
§ Which Key Resources are most expensive?
§ Which Key Activities are most expensive?
§ For what value are our customers really willing to pay?
§ For what do they currently pay?
§ How are they currently paying?
§ How would they prefer to pay?
§ How much does each Revenue Stream contribute to overall revenues?
KP KA VP CS
KR
C$ R$
CR
CH

2. Business Model Canvas
© Operational Excellence Consulting. All rights reserved.
The Business Model Canvas is a strategic management and lean startup
template for developing new or documenting existing business models.
KP
KA
VP CS
KR
C$ R$
CR
CH
KEY
PARTNERS
KEY
ACTIVITIES
VALUE
PROPOSITION
CUSTOMER
SEGMENTS
KEY
RESOURCES
COST STRUCTURE REVENUE STREAMS
CUSTOMER
RELATIONSHIPS
CHANNELS
KP
The Key Partnerships
Building Block describes
the network of suppliers
and partners that make
the business model work
KA
The Key Activities
Building Block describes
the most important
things a company must
do to make its business
model work
VP
The Value Propositions
Building Block describes
the bundle of products
and services that create
value for a specific
Customer Segment
CS
The Customer Segments
Building Block defines
the different groups of
people or organizations
an enterprise aims to
reach and serve.
KR
The Key Resources
Building Block
describes the most
important assets
required to make a
business model work
C$
The Cost Structure describes all costs incurred to operate a
business model
R$
The Revenue Streams Building Block represents the cash a company
generates from each Customer Segment (costs must be subtracted
from revenues to create earnings)
CR
The Customer
Relationships Building
Block describes the
types of relationships a
company establishes
with specific Customer
Segments
CH
The Channels Building
Block describes how a
company communicates
with and reaches its
Customer Segments to
deliver a Value
Proposition
THE 9 BUILDING BLOCKS
DESCRIPTIONS OF THE 9 BUILDING BLOCKS
THE ACRONYMS
KEY QUESTIONS
§ What are our Key Partners?
§ Who are our Key Suppliers?
§ Which Key Resources are we
acquiring from partners?
§ Which Key Activities do
partners perform?
§ What Key Activities do our
Value Propositions require?
§ Our Distribution Channels?
§ Customer Relationships?
§ Revenue Streams?
§ What do we deliver to the
customer?
§ Which one of our customer’s
problems are we helping to
solve?
§ What bundles of products and
services are we offering to
each Customer Segment?
§ Which customer needs are we
satisfying?
§ What type of relationships
does each of our Customer
Segment expect us to
establish and maintain with
them?
§ Which ones have we
established?
§ How are they integrated with
the rest of our business
model?
§ How costly are they?
§ For whom are we creating
value?
§ Who are our most important
customers?
§ What Key Resources do our
Value Propositions require?
§ Our Distribution Channels?
§ Customer Relationships?
§ Revenue Streams?
§ Through which Channels do
our Customer Segments want
to be reached?
§ How are we reaching them
now?
§ How are our Channels
integrated?
§ Which ones worked best?
§ Which ones are most cost-
efficient?
§ How are we integrating them
with customer routines?
§ What are the most important costs inherent in our business model?
§ Which Key Resources are most expensive?
§ Which Key Activities are most expensive?
§ For what value are our customers really willing to pay?
§ For what do they currently pay?
§ How are they currently paying?
§ How would they prefer to pay?
§ How much does each Revenue Stream contribute to overall revenues?
KP KA VP CS
KR
C$ R$
CR
CH

3. © Operational Excellence Consulting. All rights reserved. 3
Operational Excellence Consulting is a management training and consulting
firm that assists organizations in improving business performance and
effectiveness. Based in Singapore, the firm’s mission is to create business
value for organizations through innovative design and operational excellence
management training and consulting solutions. For more information, please
visit www.oeconsulting.com.sg