The document summarizes a training on the basics of Twitter, LinkedIn, and Facebook. It discusses creating accounts on each platform, customizing privacy settings, communicating through posting status updates and interacting with other users, and strategies for maintaining control over the information shared and received on each social network. Tips are provided on how each platform can help with personal branding or for companies. Participants are broken into groups to brainstorm ways the different social media could help each other.
Social media (test drive) training 23 10-2010 by Oliver and Salmaan
1. Social Media
Oliver de Leeuw
23102010
Salmaan Sana
&
We organized a
test drive of our
new training in
t h e b a s i c s o f
Twitter, LinkedIn
and Facebook
3. Get to know each other
• Find someone you don’t know & ask names
• Google their name and find out... (5 mins)
• Google
• socialmention.com
• wieowie.nl
• 123people.nl
• Plenary (what did you learn?)
• Get to know each other IRL (5 mins)
See, you already
are online with a
lot of info about
y o u ! D i d y o u
realize that?
4. This is not all.
No, really... Still
we don’t know
h a l f o f t h e s e
media
5. Wat we niet behandelen
• Content sharing tools (blogs, Blogger, WordPress, Flickr, Posterous, YouTube, SlideShare, rss, AtomFeed)
• Location Based Services (Foursquare, Gowalla, feest.je, BrightKite, Loopt, Google Latitude, FB Places)
• Social Bookmarking (Digg, Delicious, iGoogle, StumbleUpon)
• Collaboration tools (Skype, messengers, Doodle, Basecamp, Apollo, CloudApp, Scribd, WeTransfer)
• Crowd news (nujij.nl, Google News)
• Social music (Rdio, Spotify, last.fm, Ping, SoundCloud, Grooveshark, LaLa, MP3tunes, MySpace)
We speak both Dutch
and English. And
admit it, most social
media happen to be
English anyway
6. 3 media voor vandaag
We both don’t
drink beer. It’s a
s y m b o l i c
q u e s t i o n n a i r e
result
7. D u t c h i e s a r e
located way on the
right. Go Dutchies!
It’s okay to just
watch too, that’s
what most people
still do
8. 5 Steps
•Confusion and Concerns (Awareness)
•Create
•Customize (make it your own)
•Communicate (Update and make dynamic)
•Control (How to deal with it all?) We ’ r e p r e t t y
proud of our C-
cycle!
13. Create
Evan Williams
(Credit: James Martin/CNET)
Waarom gebruik je het?
"It's not like we're spending our days looking in the
couch cushions for the elusive revenue model, but
obviously we've done a lot of thinking about it,"
Williams said, declining to comment on the
potential of search deals with Google or Microsoft.
"I can't tell you exactly what the model is, but it's
pretty obvious to you that there may be some
advertising that makes sense...there's a lot of
commercial activity on Twitter today, there's a lot of
brand marketers who use Twitter today, and it
works. We think of Twitter (as) not a social
network, it's an information network... a
substantial part of that is commercial and
theoretically monetizable information."
Read more: http://news.cnet.com/
8301-13577_3-10379743-36.html#ixzz11zfmcE4p
“If we interpret the act of following as subscribing to
tweets,” the researchers write in their paper, “then
Twitter serves more as an information-
spreading medium than an online social networking
service.”
Haewoon Kwak Changhyun Lee Sue Moon Hosung Park
Read more: http://www.ere..net/2010/05/13/
twitter-media-or-unsocial-network
14. Create
Waarom gebruik je het?
Nieuws
Persoonlijke inkijk
Acties &
aanbiedingen
Informatie
her/ver/delen
Contact
leggen met
iedereen
Erbij horen :)
Beroemdheden
21. Discussion
Control
“How does/can this help my personal
branding/company?”
Brainstorm in 3’s how to help each other
•1 active Tweep in each group
•5 mins per person
•1 minute to present outcomes
27. 5 Privacy settings
Customize
Member Feed Visibility
My member feed is visible to…
My Connections
Public Profile
Connections Browse
Your connections are allowed to view your connections
list.
Profile Views
Control what (if anything) is shown to LinkedIn users whose profile you
have viewed.
Profile and Status Updates
Control whether your connections are notified when you update your status or make
significant changes to your profile and whether those changes appear on your
company’s profile.
At the very least,
these are the
most essential
settings you need
to take a look at
29. Status updates
Who’s viewed my profile?
SlideShare
Like/comment
Recommendations
Communicate
5 Meest gebruikt
having great fun in the middle of our Social Media “Test
Drive” training with @salmaansana!
33. Discussion
Control
“How does/can this help my personal
branding/company?”
Brainstorm in 3’s how to help each other
•1 active LinkedIn user in each group
•5 mins per person
•1 minute to present outcomes
40. Discussion
Control
“How does/can this help my personal
branding/company?”
Brainstorm in 3’s how to help each other
•1 active Facebooker in each group
•5 mins per person
•1 minute to present outcomes
41. Control
Control
We discussed two sides of
control: choose your privacy
settings actively for all thing
you do online. Choose wisely
and take control on the
sending-side. We also took
some Getting Things Done
habits to be in control of all
the info, updates and other
communication you receive