The document discusses market-based recycling through extended producer responsibility (EPR) programs. EPR programs shift the financial responsibility of recycling from taxpayers to producers and brands by requiring them to fund recycling programs based on their market share. This avoids issues of differing state laws creating compliance headaches for national brands and reduces government spending. Properly implemented EPR programs could substantially increase recycling rates and transition the US to a more accessible and industry-financed recycling system. Legislation is needed to ensure all brands contribute fairly and oversight of the programs.