What's Wrong with Your SDR and How to Fix It (Pat Hillery)

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This presentation goes over some basic steps to assembling a Solution Design Reference document. See Adam Greco's slides for the rest of the presentation.

Negócios

Introduction
Senior Partner
Analytics Demystified
ADAMGRECO
Director Solutions Engineering
ObservePoint
PATRICKHILLERY

Agenda
1. ObservePointSDRBackground
2. ExampleProblems&Solutions
3. LiveDemo

WhyObservePoint&SDR?
StartwithEndinMind.
DigitalDocumentation 3rd PartyTags

WhyYOURSDR mightnotbeup-to-date?
Lacking:
• Automation
• Central Access & Updating
• Short Term Business Impact

ObservePointLabsPurpose
WhatTheObservePointLabsAreNot
• Final solution to solving a problem
• Fully tested by engineering team
• No uptime requirements
MattThomas
Product Manager
ObservePoint
WhatTheObservePointLabsAre
• Light weight solutions
• Proving ground for future features
• Tool for gathering feedback

DocumentationTypes
GlobalGovernance Project
1. All3rd Partytags
2. 1TagVariable Detail 1. Requirements
2. ProjectStatus
3. DeveloperTechnicalSpecification
4. NewFeatureVariableOutline

Problem:Standardization
SiteorAppVendorSettings
Documentation
ObservePoint APIAnalytics Vendor API

Standardization
VendorSettings
WebSite
Documentation

Problem:MultipleReportSuites
ReportSuiteA
ReportSuiteB
ReportSuiteC
ReportSuiteD
ReportSuiteE
ReportSuiteF
How do we Audit and automatically
resolve differences we find?

Problem:HowDoIAutomaticallyValidate?
DigitalDocumentation 3rd PartyTags

Problem:HowDoIDocumentProcessingRules?
ProcessingRules
Analytics Report

Problem:HowDoIDocument3rdPartyTags?
Idon’tevenknowwhat3rd partytagswehave
implemented?

Problem:HowDoIAutomaticallyValidateAll3rdPartyTags?
DigitalDocumentation 3rd PartyTags

FreeWebsiteAudit
This audit will identify tracking errors that cause inaccuracies in your analytics data.
www.observepoint.com 1-855-878-8466 sales@observepoint.com

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What's Wrong with Your SDR and How to Fix It (Pat Hillery)

1. What’sWrongwithYourSDRandHowtoFixIt

2. Introduction Senior Partner Analytics Demystified ADAMGRECO Director Solutions Engineering ObservePoint PATRICKHILLERY

3. Agenda 1. ObservePointSDRBackground 2. ExampleProblems&Solutions 3. LiveDemo

4. WhyObservePoint&SDR? StartwithEndinMind. DigitalDocumentation 3rd PartyTags

5. WhyYOURSDR mightnotbeup-to-date? Lacking: • Automation • Central Access & Updating • Short Term Business Impact

6. ObservePointLabsPurpose WhatTheObservePointLabsAreNot • Final solution to solving a problem • Fully tested by engineering team • No uptime requirements MattThomas Product Manager ObservePoint WhatTheObservePointLabsAre • Light weight solutions • Proving ground for future features • Tool for gathering feedback

7. DocumentationTypes GlobalGovernance Project 1. All3rd Partytags 2. 1TagVariable Detail 1. Requirements 2. ProjectStatus 3. DeveloperTechnicalSpecification 4. NewFeatureVariableOutline

8. FreeGoogleSheetsAdd-on

9. Problem:Standardization SiteorAppVendorSettings Documentation ObservePoint APIAnalytics Vendor API

10. Standardization VendorSettings WebSite Documentation

11. GenerateVariable&TagTemplates

12. Problem:MultipleReportSuites ReportSuiteA ReportSuiteB ReportSuiteC ReportSuiteD ReportSuiteE ReportSuiteF How do we Audit and automatically resolve differences we find?

13. Group&SyncMultipleReportSuites

14. Problem:HowDoIAutomaticallyValidate? DigitalDocumentation 3rd PartyTags

15. AddImplementation&ValidationDocs

16. PullTop5Values&GenerateRegex

17. Problem:HowDoIDocumentProcessingRules? ProcessingRules Analytics Report

18. ImportProcessingRules

19. Standardization VendorSettings WebSite Documentation

20. Problem:HowDoIDocument3rdPartyTags? Idon’tevenknowwhat3rd partytagswehave implemented?

21. GenerateTemplate&GetAllVendorTags

22. RetrieveAllVendorTags&CheckStatus

23. Problem:HowDoIAutomaticallyValidateAll3rdPartyTags? DigitalDocumentation 3rd PartyTags

24. RetrieveAllVendors&CheckStatus

25. Demo O B S E R V E P O I N T L A B S

26. Questions?

27. FreeWebsiteAudit This audit will identify tracking errors that cause inaccuracies in your analytics data. www.observepoint.com 1-855-878-8466 sales@observepoint.com

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