1. School of Communication Management
The New Identity of BA in
Communication Management

2. Target Audience
• Current Students
• Future Students
• Parent
• External Organization
eg. Other universities,
Ministry of Education
• Faculty
• Staffs

3. Logo’s Inspiration
• Create a new identity of
the program
• Elite
• Professional look
• International look
• Sophisticated but simple
• Conveys high quality of
education
• Memorable

4. Logo’s execution
NAVY BLUE
• the identical color of the faculty
• blue is a favorite color of both men and women
• symbolism of importance, confidence, power, and authority
• is associated with intelligence, stability, and unity
• being very dark, navy can sometimes be a neutral like black
GREY
• is a color of formality and sophisticated
• symbolism of brain, intellect, solid, practical, dignity, modesty, maturity,
reliability
• professional-look and go well with the navy blue
WHITE
• a neutral background color and other colors
• symbolism of fresh, bright, good, precision

5. Logo’s execution
CIRCLE
• symbolism of inclusion, wholeness, focus, unity, nurturing,
initiation,
everything, perfection, revolution, infinity, mobility, completion
OTHERS
•Use contrast to make logo stand out
•Three colors in combination convey the sense of academic and the
high quality of education
•The megaphone represents the communication

6. Stationery

7. Stationery: CD, Post-it, Mouse pad

8. Premium

9. Expected Outcomes (objectives)
• New image formed in target’s mind as in the inspirations
 perceived as high quality of communication
management program
 present modern look
 international standard
• The new identity is perceived as consistent and
reliable image in every touch point

10. THANK YOU
Members
Kittiporn Ansirimongkol 4945303628
Keerati Mahaplerkpong 4945305928
Juthakarn Thesrak 4945307128
Nuttamon Palawongse 4945312228
Chingduang Poonnopatam 4945316828
Nattaporn Kaljaruek 4945329028