Training material for the business model generation process and sections, what should you focus on when creating your business model and some related examples for the business model generation for startups

1. Business Model
generation

2. Business Model is how to
create economical value
out of your idea

3. Are you creating value
Design a
process to
oversee
the value
Selected
features
Confirm
the
revenue
streams
Identify
the
market
segment
What is
the
benefit

4. The business model canvas

5. Customer Segment
 Mass market
 Niche market
 Segmented
 Diversified
 Multi-Sided platform

6. Value proposition
 Newness
 Performance
 Customization
 Getting the job done
 Design
 Price
 Cost reduction
 Risk reduction
 Accessibility
 Usability

7. Channels
 Direct Vs. Indirect channels
 Channel phase
 Awareness
 Evaluation
 Purchase
 Delivery
 After sale

8. Customer relationships
 Personal assistance
 Dedicated personal assistance
 Self-service
 Automated service
 Communities
 Co-creation

9. Revenue streams
 Assets sale
 Usage fees
 Subscription fees
 Lending/Renting/Leasing
 Licensing
 Brokerage fees
 Advertising

10. Pricing mechanisms
 Fixed menu pricing
 List price
 Product features dependent
 Customer segment
 Value dependent
 Dynamic pricing
 Negotiation
 Yield management
 Real-time market
 Auctions

11. Key Resources
 Physical
 Intellectual
 Human
 Financial

12. Key activities
 Production
 Problem solving
 Platform/network

13. Key partnerships
 Optimization and economy of scale
 Reduction of risk and uncertainty
 Acquisition of particular resources

14. Cost structure
 Cost-driven
 Value-driven
 Fixed costs
 Variable costs

18. Innovation in Business
Model

19. Hardware
Software
1990
Finance
Services
Hardware
Software
Finance
Services
General Motors Business Model
2004

20. Importation questions for the Business
Model
1. How are we solving the problem or meeting the need?
2. What are the customers willing to pay to solve this problem
3. How large is my market
4. Do we have a competitive offering?
5. What is the status of the market/technology
6. How should I presented the product and its image
7. How much it will cost me to get my solution ready for the market