startup pitfalls for joomladay 2014

1. Startup Pitfalls
By Kla Tangsuwan

2. About
Current :
Managing Director @ THOTH MEDIA
Past :
2007 Marketing @ THOTH MEDIA
Managing Director @ THOTH MEDIA
Found THOTH MEDIA Co.Ltd.
2006 Guest lecturers, speakers, etc..
Committee Thai Webmaster Assoc.
Found Duocore.tv
2005 Found I-ONE Solution Co.Ltd.
2002 1st full-time job at Reuters Software
Kla Tangsuwan
Twitter : @nytonkla
kla @ thothmedia.com

3. @ Thoth Media
Digital / Social media agency specialized on
social listening and content marketing.

4. Pitfall#1 : Superhero will fix everything.

5. What if..
- Superhero die?
- 1 Superhero is not enough?
- Superhero ask more salary?
- Superhero turns into threat?

6. Performance vs Culture
Low High
High
Hard Decision
?
Easy Decision
(Hire / Keep)
Low
Easy Decision
(Don’t Hire / Don’t Keep)
Hard Decision
?
Culture Fit
Performance Fit

7. Performance vs Culture
Low High
High
Someday team will break.
(Don’t Hire / Don’t Keep)
Easy Decision
(Hire / Keep)
Low
Easy Decision
(Don’t Hire / Don’t Keep)
Young padawan
(Hire / Grow / Coach)
Culture Fit
Performance Fit

8. Company culture is not..

9. Company culture is ..

10. Culture-fit employee helps

11. Pitfall#2 : Accountants do all finance jobs.

12. Pitfall#2 : Accountants do the finance jobs.
Who da f*** is taking
care of my money?

13. Power of cash flow.
1M
1M
Cash flow = 0

14. Power of cash flow.
1M
1M
Cash flow = 1M

15. Pitfall#3 : Don’t trust anyone.

16. They have people they trust.

17. Me too.

18. Pitfall#5 : Build product first.

19. Customers don’t buy your product.
They buy
your idea.

20. My 1st Practice
KPIOLOGY aims to be a leading social analytics
for Thais

21. My 2nd Practice
Warroom is a social conversation management
for customer service

22. To sell ideas

23. Pitfalls
- Superhero (or myself) will fix everything.
- Accountants do all finance job.
- Don’t trust anyone.
- Build product first.

24. Key Takeaway
- Culture-fit employee helps.
- Cash flow make you rich.
- Find trusted partners.
- Sell before develop.

25. Startup Pitfalls
By Kla Tangsuwan