Succesfuld stil for kvinder
Sådan opnår du din bedste personlige stil.
At skabe en personlig stil er lidt af et minefelt.
Der indgår flere ting i en kvindes image end i en mands - derfor er der flere områder, som kan gå galt.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Trin til at opnå dit personlige bedste look
1. Succesfuld Stil for Kvinder
Ó Style directions
Trin til at Opnå
Dit Personlige Bedste Look
2. Else Gammelgaard Madsen
Ó Style directions
Beauty for All Seasons – USA 1993
Ny Image – Norge – 1994
Imageakademiet – Norge – 2002
Styledirections – England - 2007
Fashion Feng Shui – USA – 2009
3. Ó Style directions
Cirklen til Succes
Veje til Personlig Stil
Analyse af Figurtyper
Figurvejledning Stil/form
Figurproportioner - Minimer/maksimer
Ansigtstræk Form/Stil
Farvekaraktertræk
Fleksibel garderobe
4. Første Indtryk
Første gangs indtrykket er baseret på:
55% - På hvordan du ser ud
38% - På din måde at være på
7% - På hvad du siger
Ó Style directions
5. Ó Style directions
Indtryk - Kvinder
Make-Up
Smykker
Kjole-længde
Halsudskæring
Sko
… Et minefelt!
6. Ó Style directions
Cirklen til Succes
Positiv Response
Giver et godt indtryk
Se godt ud
Føle sig godt tilpas
Godt udseende
7. Ó Style directions
Veje til Personlig Stil
Figur Type
Ansigtstræk
Dine Farver
Garderobe Vejledning
Mode Vejledning
27. Ó Style directions
Varm
Varm Hårfarve
Varme Øjne
Lys eller Fregnet
Hud
28. Ó Style directions
Kold
Kold Hårfarve
Kolde Øjne
Rosa eller Solbrun Hud
29. Vil du kende din Colour Direction ?
Dine Bedste Farver
Farvekort med dine 16 bedste farver
Makeupvejledning
Information om farver
Garderobeopbygning
Pris 198,00 kr. inkl. forsendelse
Ó Style directions
30. Garderobe Vejledning - Oprydning
Kvinder bruger 20% af garderoben,
Ó Style directions
80% af tiden!
Sikke et spild af penge!
Faktisk Pris = Pris / Den tid tøjet bliver brugt
12 stykker Tøj = 72 garderober …
31. Ó Style directions
Fleksibel Garderobe
Lav Mini Garderober
Vælg Stoffer som kan bruges hele året
Invester i Klassisk tøj
Køb ‘Billig’ Mode
Færre stykker Tøj & Mere Tilbehør!
34. Ó Style directions
Få din egen StyleProFile
StyleProFile
• Hvordan du vælger tøj ud fra den altid skiftende mode.
• Hvordan du bruger makeup og farver op til ansigtet.
• Hvordan du følger moden og bruger tilbehør uanset alder.
• Hvordan du opbygger en fleksibel garderobe uanset livsstil.
Pris 675,00 kr. inkl. forsendelse
35. Ó Style directions
Få mere information
www.nytimage.dk
info@nytimage.dk
Notas do Editor
Introduce yourself, your company, your background/experience
Outline what the delegates will learn from the presentation today
Outline how delegates can obtain their own personal style information – consultations, StyleProFiles etc
Research stats from Harvard University, USA (same across Europe)
55% - Before speaking – clothes, hair, glasses, height, weight, colouring
38% - After speaking – accent, voice level, posture, smile, body language, eye contact etc
7% - Words count for little if 93% of your image is giving the wrong impression!
People don’t like these statistics – but they are a fact of life and your are best to be aware of them
Women are judged more on appearance than men – could increase 55% to 65%!
Lots of words to describe women’s appearance for which there are no male equivalents – e.g.. tarty, mumsy, frumpy, mutton-dressed-as-lamb etc
More ‘ingredients’ to a woman’s image than to a man’s – therefore more areas to go wrong!
You need to know what ‘messages’ your image sends out to people – so that you can, if you want to, change it for desirable results
Look Good
– working on your 55% and getting it right has a ‘knock-on' effect on your whole life – relationships, work prospects, self-esteem etc
Feel Good
– this gives you confidence to ensure that your body language, voice, eye-contact, posture etc are all positive
Project Well
– confident projection of oneself is what makes you attractive to others – either in personal relationships or in business situations. Someone may have ‘better looks’ or ‘better qualifications’ but ‘looking and acting the part’ with confidence is more important.
Positive Responses from others make you ‘feel good’ – and so the circle continues!
To Achieve Your Best Look (55%) you must understand:
Figure Directions
– how to relate clothes to your silhouette
Face Directions
– how to select hairstyles, glasses, jewellery, hats etc to flatter your face
Colour Directions
– how to choose cosmetic and ‘under-face’ colours to ‘connect’ to your colouring
Wardrobe Directions
– how to build a flexible wardrobe to suit your lifestyle and ensure you have the right clothes for all occasions
Fashion Directions
– how to choose clothes, colours, accessories each season to update your look to stay current
Straight
– straight ribcage, little waist emphasis, flat hips
Tapered
– short/slanted ribcage, some waist emphasis, high rounded hips
Curved
– long/slanted ribcage, visible waist emphasis, low flared hips
Fuller
– wide ribcage, no waist emphasis, full hips/tum
Need to follow your ‘Figure Direction’ not fight against it!
Example garments/features:
Straight dresses
Straight coats/raincoats/jackets
Hipster skirts/trousers
Slim-fitting tops
Straight skirts/trousers
Double-breasted styles
Empire-style dresses/tops
Dropped waistlines
Details (e.g.. pockets) at hip-level
Jeans-style skirts
Tops ending at hips
Boxy jackets (e.g.. Chanel style)
Belts at hipline
Areas where horizontals occur:
Horizontal patterns (as shown)
High necklines e.g.. polo-necks, scarves
Breast pockets (and flap and button!)
Belts/tucked-in
End of tops/jackets
Hemlines of skirts/dresses
Yokes/Back pockets (e.g.. jeans)
Ankle-straps
Rule: Never put a horizontal on an area which is a figure problem
Areas where verticals appear:
Single-breasted buttons (as shown)
Trimmings – e.g.. pin-pleats (as shown)
Pinstripes (must stay vertical!)
Long scarves (not tied)
Long necklaces
Pleated skirts (must stay flat)
Panels
Mono-chromatic dressing (head-to-toe-colour)
Rule: Use verticals to lengthen and slim the body – good for petite and fuller figures
Areas where diagonals occur:
Halter necks (above)
Asymmetric necklines
V-necklines
Dipped-V waistlines (wedding dresses)
Waistcoats (neck and hemline)
Asymmetric hemlines
Dipped yolk (back of jeans)
Wrap tops/dresses
Stripes on swimwear
Dropped Belts
Rule: Diagonals slim an area – e.g.. halter neck slims the shoulders and is therefore bad for pear-shapes
Why slimming?
Absorb light and reduce an object
Also used in interior design – make rooms smaller/lower
Not just black! Navy, charcoal, burgundy, bottle green, deep purple etc
Rule: Dark colours are only slimming if matt – shiny black (e.g. satin) is fattening!
Why fattening?
Reflect light – enlarge an object
Again used in interior design to enlarge/heighten a room
Light/shine advances to the eye quickly and highlights an area – use to draw attention to good points e.g.. belt buckle on slim waist, shiny necklace under the face, silver evening shoes on slim ankles
Rule; never wear anything light and/or shiny on problem areas – e.g.. white satin blouse on large bust
Fuller figures need bigger jewellery, bags, hats, patterns, buttons etc
Small details (e.g.. tiny earrings) on fuller women make body look bigger by comparison
Bigger accessories also show confidence – which is attractive
Very small/thin/petite figures need small scale accessories to avoid looking weak/overwhelmed
Most people suit medium-size accessories
You need to know whether face looks mostly curved or angular – i.e. combination of outline plus lines of all features
As with Figure Directions, you need to follow Face Directions rather than ‘fight against them’ for stylish look
Hairstyle, glasses, hats, jewellery look best if they follow Face Directions
Use bullet points from slide and relate how hat, hairstyle, shawl-collar and blended pattern all relate to and flatter the face
NB: Face is rectangle but all features are soft – showing why face shape alone is not a good guide!
If you always buy Curved jewellery, glasses/sunglasses, hats etc, you will find they all go together and mix ‘n’ match well
Same as last slide – show how Face Directions relate to hat, straight hair, stripey pattern of T-shirt etc
NB: Eyebrows are curved but all other features are angular – always go with what the majority of face-lines are (face is diamond shape)
If you always buy Angular jewellery, glasses/sunglasses, hats etc, you will find they all go together and mix ‘n’ match well
There are six words used to describe colours – Deep, Light, Bright, Muted, Warm, Cool – used in all industries (Munsell Colour theory)
Every colour can be described using 3 words from the choice of six – e.g.. navy = Deep, Muted, Cool
People are made up of colours/pigments in skin, eyes and hair (natural or not!) – so three words can be used to describe your colouring (This was how SEASONAL analysis worked)
Too restrictive/difficult to remember your 3 characteristics – so, just need to know which ONE is most important – this is your Colour Direction
DEEP (description given) – deep colours under/near face are most flattering
Deep means strong/intense not dark
Therefore, colours such as fuchsia, orange and scarlet are Deep as well as colours such as black, navy, burgundy etc
White is Deep (not Light) – as it is a strong and intense colour (see slide)
Women with Deep colouring can look threatening/unapproachable – may need to wear light outfits in certain situations with just deep colour near the face
LIGHT (description given) – Light colours under/near face are most flattering
Light = fair/delicate
Flattering colours = light blue/pink, cream, peach, beige, lilac etc
Women with Light colouring can look weak/feminine in corporate situations – best to wear Deep outfit with lighter colour (e.g. blouse) near face
BRIGHT (description given) – Bright colours or contrast (see scarf) under/near face are most flattering
Bright = sharp/contrasting
Bright Colours = clear/vivid (not muddy) include = black, white, fuchsia, coral turquoise
If you don’t like Bright colours (or, if they’re not in fashion) go for contrast in your outfit
If you don’t like Bright lipstick, go for a clear/sheer colour (not sludgy)
Bright is a good colour pattern for business women because of balance of deep and light characteristics
MUTED (description given) – muted shades under/near face are most flattering
Muted = mellow/sultry
Muted colours = soft/blended (not sharp/vivid) include brown, burgundy, olive, sage, dusky pink etc
Remember “Softness with Strength” – because of dark eyes. Women with Muted colouring, although they have light hair, don’t suit pastels because of dark eyes
Muted is a good colour pattern for business women because of balance of deep and light characteristics
WARM (description given) – warm shades under/near face are most flattering
Warm = golden/yellow undertones
Warm colours = gold, terracotta, orangey-red, cream, lime, coral, brown etc
Gold jewellery is best with warm colouring as silver can look cheap and “tinny” – unless combined with warm stones/beads
Very Warm colouring can agitate/annoy people (how red/orange affects the brain!) so, best to wear cool colour for business (e.g. navy or black suit) with just a warm colour (e.g. cream or coral) near the face
COOL (description given) – cool shades under/near face are most flattering
Cool = silvery/bluey undertones
Cool Colours = black, white, all blues, all pinks (except Coral), purple, lilac etc
Silver jewellery is best with Cool colouring as gold can look cheap and ‘brassy’ – unless combined with cool stones/beads (see slide)
Cool colouring (because of grey hair) can make a person look old/outdated/boring etc. You need to make sure hair, glasses, make-up, clothing, accessories are all very current – then the look can be dynamic
Everyone can identify with the statistics
Should be other way around – wear 80% of clothes all the time and 20% for special occasion/holidays etc
Usually, clothes never/hardly worn are most expensive – waste of money
Need to invest in classic pieces and build capsules – when you have several capsules you will have hundreds of outfits!
Explain what a ‘capsule’ is – i.e. 10/12 garments based around a neutral (black, brown, navy, grey) a white/cream and a fashionable colour
Buy year round fabrics (medium weight) to negate the need for summer and winter wardrobes
Classics are essential in order to combine with the fashion pieces each season – classics should be as expensive as you can afford
Fashion garments can be cheap as they may only ‘last’ a couple of seasons
Accessories are essentials to change look of outfits
‘White’ Shirt – dependant on your Colour Direction – could be white, ivory, cream etc
LBD – as plain/classic as possible to dress up or down for different occasions
Raincoat – style depends on your Figure Direction – belted trench, straight or swing
Black Trousers – classic cut to suit your Figure Direction in best fabric you can afford (Buy jacket too if available to make extra suit)
Casual Jacket – neutral colour with detachable collar and lining will suit all seasons
Casual Trousers – e.g. jeans, canvas, stretch linen to suit your Figure Direction and Proportions
StyleProFile
12 pages of personalised information on your Colour Direction, Face Directions, Figure Direction and Proportions
Recommendations for Hairstyles, glasses, jewellery, colours, cosmetics and clothing shapes
Separate section – Fashion Directions contains all the latest garments on the High Street with indication on which will suit your Figure Direction and Colour Direction
Usually 3 ‘themes’ per season:
one smart/tailored (business/formal occasions)
one pretty/feminine (evening/special occasions)
one casual/relaxed (weekend/holiday)