Boffo Press Kitnn

Build a boffo online press kit! Rebecca Krause-Hardie / AudienceWorks.com January 12, 2010 Funding for the Bootstrap Music Series comes from The New York State Music Fund, established by the New York State Attorney General at Rockefeller Philanthropy Advisors.

Introductions & Housekeeping Rebecca Krause-Hardie

Today’s plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is PR? ,[object Object],[object Object],[object Object],[object Object]

A little history of the Press Kit ,[object Object]

A little history of the Press Kit

A little history of the Press Kit ,[object Object],Your local newspaper, radio or TV

you were really trying to reach…

Who is the Press Kit For Today? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR: The changing landscape ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Old Model of Communication One to Many Press The same message to many recipients Me

Here’s the New Model of Communication

When we do, here’s what happens Me

Examples of Good & Bad PR ,[object Object]

What to communicate & when ,[object Object],[object Object],[object Object]

Become the other person ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why Regular Press Releases Fail in Social Media ,[object Object],[object Object],[object Object]

The Social Media Press Release

Essentials of an online Press Kit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Essentials of an online Press Kit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object]

Google Adwords Tool ,[object Object]

Google Adwords Tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Classical Heavy Metal Choral Country Blues

Creating your Press Kit ,[object Object],[object Object],[object Object],[object Object]

Your Press Kit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Topspin services for musicians

Homework ,[object Object],[object Object],[object Object]

Q & A ,[object Object],[object Object],[object Object],[object Object]

Upcoming Sessions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Boffo Press Kitnn

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Boffo Press Kitnn

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