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Drupal As A Jigsaw

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Drupal is an enigma to its initiates and a sonic screwdriver to its experts. In module-land, users solve their own problems, the result being a myriad of puzzle pieces. Every ambitious drupal-focused company is building shortcuts to combine these pieces, be that through their own vertical Distributions, reusable Features or demo frameworks with Drolutions. What markets will Drupal conquer as these concepts mature? How can start-ups and enterprises leverage Drupal's rapid development velocity? How can you play your part in Drupal's vertical revolution?

Drupal is an enigma to its initiates and a sonic screwdriver to its experts. In module-land, users solve their own problems, the result being a myriad of puzzle pieces. Every ambitious drupal-focused company is building shortcuts to combine these pieces, be that through their own vertical Distributions, reusable Features or demo frameworks with Drolutions. What markets will Drupal conquer as these concepts mature? How can start-ups and enterprises leverage Drupal's rapid development velocity? How can you play your part in Drupal's vertical revolution?

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Drupal As A Jigsaw

  1. 1. Drupal as a Jigsaw A birds eye view John Kennedy (CommerceJohn) Wednesday the 15th of May 2013
  2. 2. Agenda 1.  2.  3.  4.  5.  6.  About CommerceJohn (Me) A little background on Commerce Guys Drupal as a Lego Box Drupal as a Jigsaw Introduction to Drupal Commerce Some upcoming Drupal initiatives
  3. 3. ABOUT COMMERCEJOHN
  4. 4. Contact •  •  •  •  johnkennedy on Drupal.org CommerceJohn on twitter commerceguyjohn on Skype john@commerceguys.com •  I try to get this out of the way so you can tweet comments (I appreciate it) and email me factual inaccuracies as we go
  5. 5. Background •  Linux Systems administrator for 10 years •  Worked for APNIC managing 50 servers including reverse DNS for the Asia-Pac •  Worked in two tech startups both social marketing •  Worked for Pearson Education, largest provider of examinations in the UK, replacing their core CMS – Not Drupal…
  6. 6. Drupal •  Started interacting with the Drupal world about 6 years ago (we’ll get to that) •  Became a site builder on Drupal 6 •  Built a site with 200,000 paid subscribers (one of the startups) •  Ran a Drupal shop for 2 years •  Joined Commerce Guys last year in July to open the UK office
  7. 7. Caveats •  I am not a great programmer •  I have not contributed much on drupal.org •  I no longer have a technical role
  8. 8. Saving Graces •  I spend a lot of time talking to the community: –  Melbourne, Chicago, Denver, Munich, Roma, London, Sydney, Portland and Helsinki •  I run community projects: –  Drupal Campus –  Drupal Camp London –  Commerce Associates •  I get a good overview of Drupal by working with a wide range of partners
  9. 9. ABOUT COMMERCE GUYS
  10. 10. Commerce Guys is the COMPANY Based in Paris,  France Ann  Arbor,  Michigan London, UK   VC Funded, raised $6M
  11. 11. A Brief History… 2008: Commerce Guys LLC founded in Jackson, Michigan 2010: Commerce Guys SAS (the global company) is formed 2010: Seed funding from ISAI ($1M) 2010: Launch of the Drupal Commerce platform 2011: Business Insider - 20 Hot International Startups 2012: Round A funding of $5 million 2012: Named Gartner “Cool Vendor in eCommerce” 2012: Selected to join Microsoft BizSpark One program 2012: Judge’s Choice award at BizSpark European Summit
  12. 12. Commerce Guys’ Management Team Frédéric Plais Co-founder & CEO Damien Tournoud Co-founder & CTO Kieron Rob Douglass Sambrook-Smith Director of Non-Exec Products   Director, UK Mike O'Connor Co-Founder & Pre Sales Lead Jean-Claude Pitcho VP, Business Development Ryan Szrama Co-founder & VP, Community Development David Mollière Operations Director, EU Philippe Lauprete VP Sales, EU Scott Dahlgren Managing Dir, North America John Kennedy Director, UK Operations
  13. 13. Familiar Faces Ryan Szrama VP, Community Frédéric Plais CEO Robert Douglass Director, Product Ryan got his start in web development through an online sales company based in Louisville, KY, his home of over 10 years. It was there that he nursed Ubercart through its infancy to its use on over 20,000 websites as the Project Lead and community face of the project. Ryan joined Commerce Guys in 2009 and continued to lead Ubercart until branching out into Drupal Commerce, a new initiative focusing on empowering users to build e-commerce sites with the best new features that Drupal 7 has to offer. He focuses most of his time developing the code base, growing the community of contributors to the project, and training new users online and at community events. Frédéric has been working in the IT world managing teams and launching products for 10 years. Before Commerce Guys, Frédéric was General Manager of af83, an open source company that specialized in social web and digital media that reached 5M$ in sales in less than 3 years. Before af83, Frédéric managed the Music and Games business of SFR (Vodafone Group) and started his career as Product Manager with L'Oréal after his graduation from the Paris Business School of Management (ESCP Europe). Robert has been involved with Drupal since 2004. He wrote the first book published about Drupal and collaborated on the three editions of “Pro Drupal Development". A very proactive community builder, he led Drupal's involvement in the first Google “Summer of Code” program and has been a member of the Drupal Association General Assembly since 2006. He co-founded the German Drupal-Initiative in 2008 and joined Acquia as a consultant and advisor. Robert's largest code contributions to Drupal have come in the form of the Apache Solr module and the Memcache module, both of which were started in 2007. He joined Commerce Guys full time in 2012, after being on the company's advisory board since its inception.
  14. 14. Drupal as a Lego Box
  15. 15. Characteristics of Drupal -  Easy to configure -  Looks great on install -  A conventional MVC framework -  Has a smooth learning curve -  Basic functionality works by default -  Is intuitive for content authors
  16. 16. Characteristics of Drupal -  Easy to configure NO ONE SAID EVER -  Looks great on install -  A conventional MVC framework -  Has a smooth learning curve -  Basic functionality works by default -  Is intuitive for content authors
  17. 17. Actual Characteristics of Drupal -  Requires significant server configuration to run at a decent speed –  Memcache –  Varnish –  Php & Mysql optimizations –  MongoDB -  Is lacking essential documentation for key modules and concepts -  Has no bundled WYSIWYG editor
  18. 18. Actual Characteristics of Drupal -  Many themes look good prior to install, but end up being inflexible -  Has no official training program or certification -  Has a myriad of conventions, standards and practices that lock out many commonly used PHP code snippets
  19. 19. My introduction to Drupal – circa 2007 -  A youth news not-for-profit had a developer leave -  Their 6 servers were dying under the load of a couple of hundred users -  What’s this software? Drupal 4.7? -  Deactivate all the modules! -  To Plone with you!
  20. 20. So why is it popular? •  •  •  •  Over 25,000 Active Developers Over 900,000 registrations on D.o Over 630,000 sites on Drupal 7 Occupies around 3% of the web
  21. 21. An Expert’s Dream •  Over 21,000 pluggable pieces (modules) •  Each piece uses a standard convention for administration •  Each piece respects coding standards •  One place to submit issues •  One place to download •  There’s a Module for that!
  22. 22. Rapid Development •  Build a proof of concept application in days instead of weeks •  Has a built-in UI for database access: Views •  Can implement event-driven behaviors in configuration UI: Rules •  Exposed web services: Services •  Plugs into everything
  23. 23. Scales Well •  Some examples from our clients: –  –  –  –  The Royal Mail > 200k transactions per day Over 41 million transactions so far Cartier > $50m in sales per year OpenSesame > 200,000 products •  High Traffic Websites on Drupal –  –  –  –  –  The Economist Whitehouse.gov The Linux Journal Warner Music (Justin Bieber) Grammy Awards
  24. 24. Strong Open Community –  Over 3000 People to US DrupalCon –  Over 2000 People to European DrupalCon –  2,855 code commits this week –  5,580 issue comments this week –  9 Drupal events Today http://www.drupical.com/ –  IRC channels on Freenode –  Participation! If you can’t code: •  Test •  Comment •  Document
  25. 25. Expert led development •  Built by experts for experts •  Development funded by high end projects •  Design decisions made to support the goals of these projects •  Also true of Drupal Commerce
  26. 26. The Learning Curve: By Dries h#p://buytaert.net/crea1ng-­‐passionate-­‐users  
  27. 27. The Drupal Learning Curve: A Practical Look h#p://buytaert.net/drupal-­‐learning-­‐curve  
  28. 28. Actual Drupal Learning Curve:
  29. 29. Drupal As A Jigsaw
  30. 30. Routing around the damage Wordpress is becoming a CMS Magento is becoming enterprise Commercial CMS are lowing their prices New web applications are coming on to the market •  SAAS is stealing the SME base of users •  •  •  •  •  If you are not routing around the damage you are the damage
  31. 31. Routing around the damage •  CMS developers want: –  Fast ways to solve hard recurring use-cases –  Intuitive interfaces for their users –  Experts available at a reasonable price –  Ways to demo the system –  Standard MVC frameworks for development –  Enterprise scalability and security –  Advanced content workflows for staging –  A simple development to production code-cycle
  32. 32. Bridging the Divide •  Drupal 8: –  CMI –  Authoring –  Symfony –  Twig •  Distributions •  Drolutions •  Community Initiatives
  33. 33. Drupal 8 •  CMI – Configuration in XML •  Authoring – CKEditor -> Aloha -> CKEditor •  Symfony – Using components of a good MVC framework •  Twig – A new theming framework Bridging the Divide
  34. 34. Dries Bridging the Divide
  35. 35. Dries – in 2006 Bridging the Divide
  36. 36. Dries – in 2006 Bridging the Divide
  37. 37. Distributions - Now •  •  •  •  •  •  •  •  628 distributions on Drupal.org CRM Booking systems eCommerce Publishing Government Community Experimental Bridging the Divide
  38. 38. •  A booking and room management solution for hotels, vacation rentals and B&Bs •  Integration with Drupal Commerce •  Search by room type •  Manages advanced pricing mechanisms
  39. 39. •  CRM •  Manage contacts •  Reach fundraising goals •  Track engagement
  40. 40. •  Testbed for Drupal 8 •  In Place Editing •  New Administration •  WYSIWYG
  41. 41. Pre-configured eCommerce software built on Drupal Commerce
  42. 42. 28,000+ Active sites using Drupal Commerce
  43. 43. Drupal + Commerce Workflow   Graphics   Cart   Content   Checkout   Products   User   Generated   Content   Pricing   Scalability   Currencies   Content Management Security   E-Commerce Taxes   Sales  &     PromoDons   Social   Shipment   SEO   Search   Languages   /  Locales   AnalyDcs   RealDme   Monitoring   Flexible – Extendable – Enterprise PCI   Compliance   Cross-­‐sell   /  Up-­‐sell  
  44. 44. Drupal + Commerce Workflow   Graphics   Cart   Content   Checkout   Products   User   Generated   Content   Pricing   Scalability   Currencies   Content Management Security   E-Commerce Taxes   Sales  &     PromoDons   Social   Shipment   SEO   Search   Languages   /  Locales   AnalyDcs   RealDme   Monitoring   PCI   Compliance   Community – Content – Commerce Cross-­‐sell   /  Up-­‐sell   +  More  
  45. 45. A Selection of References The cool kids like us
  46. 46. Commerce Guys named a “Cool Vendor“ in eCommerce 2012” by Gartner, Inc. - April 2012 …so did the experts Commerce Guys wins Judges' Choice Award at the BizSpark European Summit - June 2012 Commerce Guys recognized as an eTail Rising Star - July 2012
  47. 47. But! •  Default Drupal admin •  A complex process for installation •  Mostly functions and data models •  Terrible default theme •  Long procedures for setting up discounts •  Need’s an Expert
  48. 48. Kickstart v1 •  An installer •  A basic Theme •  Bundled Modules •  Still required a non-trivial effort to configure a checkout
  49. 49. Commerce Kickstart Features Commerce Kickstart v2 is a preconfigured store built on top of Drupal Commerce, packed with eCommerce best practices: •  Mobile-ready responsive design •  Enhanced product marketing (image zooms, fancy attributes, slideshows) •  •  •  •  •  •  •  Social Login Faceted product search Streamlined administration Advanced commerce analytics Easy-to-configure discounts Built-in payment gateways Intuitive product and order management
  50. 50. Commerce Kickstart
  51. 51. -  Fully configurable faceted search solution -  Search also used for crossselling and recommendation -  Fully configurable facets Powerful Faceted Search (Native)
  52. 52. -  Fully configurable check-out -  Web-to store – purchase to store – book to store enabled -  All steps fully configurable (book and pay elsewhere, pay only, third party pay, pick up at store) Flexible Check-out –enabling multi-channel (Native)
  53. 53. Advanced analytics (with Jirafe)
  54. 54. Intuitive product administration
  55. 55. Intuitive order administration
  56. 56. Better content management
  57. 57. for  mobile   An iOS native mobile app
  58. 58. Commerce Kickstart Mobile App
  59. 59. Drolutions •  Sometimes you want less than a whole solution •  How do we start a project with novel requirements? •  We often suggest people install the demo products and work backwards
  60. 60. Drolutions •  The Basis of an Architechture •  Solutions focused •  Sets of modules installed and configured •  Not a complete solution
  61. 61. Drolutions – From Acquia
  62. 62. Community Initiatives •  Drupal Campus •  Drupal Camps like this one •  Local Drupal Associations
  63. 63. A Jigsaw •  Has a goal •  Has structure •  Has suggestions •  Is satisfying!
  64. 64. Local Drupal Associations Enabling events
  65. 65. Drupal As A Jigsaw
  66. 66. QUESTIONS & ANSWERS
  67. 67. THANK YOU!

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