Hi! These are my slides that I used as part of my session, The Power of Backlink Discovery, at BrightonSEO on April 10th 2015. For those of you that attended, I'd just like to say another HUGE thank you! For those of you that didn't, not to worry, I hope you find these useful regardless :)

1. The Power of
Backlink Discovery
Natalie Wright
Freelance Search Engine Strategist
@digitaldabbler #brightonseo

2. Relevant +
Authoritative +
Bring Traffic
@digitaldabbler #brightonseo

3. Backlink Discovery & Monitoring
★ Identify link building opportunities
★ Determine ROI
★ Keep an eye on bad links
@digitaldabbler #brightonseo

4. @digitaldabbler #brightonseo
Link
Building
Link Discovery
and Monitoring
ROI Opportunities
Crisis

5. @digitaldabbler #brightonseo
Majestic

6. @digitaldabbler #brightonseo

7. #1: Opportunities
@digitaldabbler #brightonseo

8. @digitaldabbler #brightonseo

9. @digitaldabbler #brightonseo

10. tl;dr
Backlink discovery can help you to
identify qualified link opportunities.
@digitaldabbler #brightonseo

11. #2: Return on Investment
@digitaldabbler #brightonseo

12. @digitaldabbler #brightonseo

13. @digitaldabbler #brightonseo

14. tl;dr
Backlink discovery can help you to
determine ROI and adapt link building
strategy.
@digitaldabbler #brightonseo

15. #3: Bad Links
@digitaldabbler #brightonseo

16. Penguin
First released April 2012, impacting 3.1% of
overall queries. Last updated in October 2014.
@digitaldabbler #brightonseo

17. @digitaldabbler #brightonseo

18. Irrelevant +
Low Authority +
Exact Match Anchor Text
@digitaldabbler #brightonseo

19. @digitaldabbler #brightonseo

20. tl;dr
Backlink discovery can help you prioritise SEO
tasks so you’re always doing what’s best for the
client first + be proactive not reactive with links
+ can even help you improve rankings.
@digitaldabbler #brightonseo

21. Summary
Backlink discovery and monitoring helps you make
more informed decisions when it comes to link
building opportunities, determine link building ROI and
adapt strategy, and helps you maintain a healthy
backlink profile. Checklist @ www.digitaldabbler.co.uk
@digitaldabbler #brightonseo

22. Fanx!
@digitaldabbler #brightonseo@digitaldabbler #brightonseo
Natalie Wright
Freelance Search Engine Strategist