1. The Newsletter for the NorthWest MRA
Spring 2013
TOPLINE
SPRING 2013
IN THIS ISSUE OF TOPLINE
Message from the President Chris Robson _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Editor’s Note Brian Parker _ _ _ _ _ _ _ _ __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Q&A with Heather McEneany_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
MRA Event Photos _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Restarting in the New Year Meredith Ahlberg _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
#MRX _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Membership Robert Beanland _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Financial News and Notes _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
The NorthWest Marketing Research Association

2. TOPLINE
The Newsletter for the NorthWest MRA
Spring 2013
Message From The President
Charitable Donations
“...in this small way we could show our solidarity with our industry
colleagues most affected by the storm.”
Chris Robson, Northwest MRA
In
December,
the
board
of
the
NW-­‐MRA
made
the
decision
to
donate
some
Chris Robson
Parametric Marketing
President, NorthWest MRA
The NorthWest Marketing Research Association

3. The Newsletter for the NorthWest MRA
TOPLINE Spring 2013
Editor’s Note
Brian Parker
Brian Parker
watchLAB
Editor, NorthWest MRA
The NorthWest Marketing Research Association

4. The Newsletter for the NorthWest MRA
TOPLINE Spring 2013
Brian.Parker@watchLAB.com
Q&A
with Heather McEneany
Q: How did you come to make a career in the field Heather McEneany
watchLAB
of Market Research?
A:
Q: What part of this field do you find the most satisfying? What part do you find most
frustrating?
A:
The NorthWest Marketing Research Association

5. The Newsletter for the NorthWest MRA
TOPLINE Spring 2013
Q: . If you had to impart wisdom on someone new to the field of market research, what would
it be? Do you have any memorable stories of lessons learned the hard way?
A:
Q: What is the name of your company and what do you consider your team’s specialization
in the field?
A:
Q: Why have you chosen to volunteer your time with the NWMRA?
A:
Q: What are you looking forward to most while working with the NWMRA this year?
A:
Q: Tell us something interesting about you.
A:
The NorthWest Marketing Research Association

6. The Newsletter for the NorthWest MRA
TOPLINE Spring 2013
NWMRA Event:
Cafe Press, San Francisco
Follow @NWMRA on twitter
The NorthWest Marketing Research Association

7. The Newsletter for the NorthWest MRA
TOPLINE Spring 2013
NWMRA Event continued...
Cafe Press, San Francisco
Follow @NWMRA on twitter
Find out more about
upcoming NWMRA
events @
www.NorthwestMRA.org
The NorthWest Marketing Research Association

8. The Newsletter for the NorthWest MRA
TOPLINE Spring 2013
Restarting in the New Year
Meredith Ahlberg
Meredith Ahlberg
watchLAB
The NorthWest Marketing Research Association

9. The Newsletter for the NorthWest MRA
TOPLINE Spring 2013
Restarting in the New Year continued...
Meredith Ahlberg
Works Cited
Zimmerman, Eilene. “To Keep Your Office Resolutions, Start Small.” New York Times. January 13, 2013.
http://www.nytimes.com/2013/01/13/jobs/new-years-resolutions-at-work-and-how-to-keep-them.html
The NorthWest Marketing Research Association

10. The Newsletter for the NorthWest MRA
TOPLINE Spring 2013
Tweets from around the #MRX twittersphere
#MRX
The NorthWest Marketing Research Association

11. The Newsletter for the NorthWest MRA
TOPLINE Spring 2013
Membership
Robert Beanland
Robert Beanland
Thynkster
925.998.8657 or robert@thynkster.com
The NorthWest Marketing Research Association

12. The Newsletter for the NorthWest MRA
TOPLINE Spring 2013
Financial Statements:
NorthWest MRA
Marketing Research Association,
NorthWest Chapter
Balance Sheet
As of December 31, 2012
Total
ASSETS
Current Assets
Bank Accounts 44,843.23
Total Current Assets $44,843.23
TOTAL ASSETS $44,843.23
LIABILITIES AND EQUITY
Liabilities
Total Liabilities
Equity 44,843.23
TOTAL LIABILITIES AND EQUITY $44,843.23
The NorthWest Marketing Research Association

13. The Newsletter for the NorthWest MRA
TOPLINE Spring 2013
Financial Statements:
NorthWest MRA
Marketing Research Association,
NorthWest Chapter
Profit & Loss
July -­ December 2012
Total
Income
Annual Sponsorship 2825.00
Event Atendees -­ Portland 515.00
Event Atendees -­ Seattle 200.00
Event Atendees -­ SF 475.00
Event Sponsors 250.00
Membership Dues 785.00
Total Income $5,050.00
Expenses
Banks & Charges 30.00
Charitable Contributions 1000.00
Dues & Subscriptions 64.75
Event Expenses 0.00
Event Expense -­ Portland 2,206.13
Event Expense -­ Seattle 709.31
Event Expense -­ SF 371.26
Total Event Expense 3,286.70
Professional Development 299.95
Paypal Fees 276.26
Website 295.46
Total Expenses $5,753.12
Net Operating Income $ -­703.12
Other Income
Interest Earned 5.37
Total Other Income 5.37
Net Other Income 5.37
Net Income $ -­697.75
The NorthWest Marketing Research Association