Nuxeo's guest speaker, Anjali Yakkundi of Forrester Research, Inc., discusses the latest trends in digital asset management (DAM) and how to select a DAM vendor.

1. ANALYST WEBINAR
Preparing for Major Disruptions in
Digital Asset Management

2. About Nuxeo
An Elegant Platform for
Rich Content Management
Common Use Cases
• Digital Asset Management
• Media Asset Management
• Document Management
• Case Management
Designed by developers for developers, the Nuxeo Platform is
a highly customizable and extensible content management
platform for building business applications.
Trusted by Leading Organizations

3. Anjali Yakkundi
Senior Analyst
Anjali is a Forrester Analyst whose research focuses on digital
experience delivery, primarily focusing on digital asset management
(DAM), personalization solutions, site search, and digital experience
service providers. Anjali helps Forrester clients implement these
technology solutions and technology strategies in order to support the
management and optimization of customer experience.
Guest Speaker:

5. Preparing for Major Disruptions in
Digital Asset Management
Anjali Yakkundi, Senior Analyst
April 2016

6. Virgin in-flight safety videos
Organizations double-down on
experiences
Source: Digital Synopsis

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Firms aim to deliver experience at every
customer moment

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We can’t deliver experiences at every
moment with technology siloes
Discover
Ask
Use Buy
Explore
Engage
data data
datadatadatadata

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Firms have historically siloed content
Discover
Ask
Use Buy
Explore
Engage
Content
Content
ContentContentContentContent

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DAM is a critical technology to bridge
content siloes
Digital Asset Management (DAM) enables
the creation, management, and reuse of
content for omnichannel, contextual,
brand-rich, and interactive customer
experiences.

11. This isn’t your father’s DAM

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DAM today comes in three flavors
Enterprise
Supports DAM
needs across
multiple groups like
marketing, sales,
commerce, LoB.
Marketing
Supports marketing with a
focus on marketing-based
functionality, like brand
management, agency
collaboration and MRM.
Media/
production
Supports DAM needs
for media and
entertainment, and
firms with video
production needs.

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Three C’s disrupt DAM today
Convergence
Cloud
Content
Performance

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Three C’s disrupt DAM today
Convergence
Cloud
Content
Performance

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Market Convergence
Everyone sells customer experience in a box
CMS
Commerce
Campaign
PIM
Social
Content marketing
CRM
Marketing
automation
Email marketing

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Market Convergence
Everyone sells customer experience in a box
CMS
Commerce
Campaign
PIM
Social
Content marketing
CRM
Marketing
automation
Email marketing

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Firms invest in portfolios, not boxes
Touch points
Contextual delivery at “the glass”
Analytics+
Insights
Extensions+
Customcode
Customer
data Content
Other
services
Commerce ServiceMarketing

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Three C’s disrupt DAM today
Convergence
Cloud
Content
Performance

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Source: Business Technographics® Global Software Survey, 2014
53%
60%
61%
63%
69%
Gain access to a wide ecosystem of
solutions
Lower overall costs
Ability to replace upfront capital spending
with monthly operating expense payments
To support a large number of mobile and
remote users
Speed of implementation and deployment
How important were the following benefits
in your firm’s decision to use SaaS?
(4 or 5 on a scale of 1 [Not at all a factor] to 5 [Very important factor])
Base: 802 NA and EU software decision-makers whose
firms use or plan to use SaaS (1,000+ employees)
Cloud is on the rise for all the right
reasons

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39%
41%
41%
51%
56%
SaaS is not customizable
Pricing is unclear or complicated
Compliance with local laws and concerns
about access by foreign agencies
Integration with other applications is a
challenge
Security and protection against cybercrime
How concerned is your firm with the following potential
issues around using software-as-a-service (SaaS)?
(4 or 5 on a scale of 1 [Not at all concerned] to 5 [Very concerned])
Source: Business Technographics® Global Software Survey, 2014
Base: 802 NA and EU software decision-makers whose firms use
or plan to use SaaS (1,000+ employees)
The concerns are also legitimate

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The many flavors of cloud
Digital experience
infrastructure-as-a-
service
Digital experience
platform-as-a-service
Digital experience
software-as-a-service
Time to deploy Months Weeks or months Days or weeks
Dynamic scaling You manage Vendor & you
manage
Vendor manages
Commercial Terms License It depends Subscription
Ability to customize Customizable Some customizing Configured
Ability to integrate Few limits Some limits Many limits
Software
responsibility
You Vendor Vendor
Upgrade timeline You decide Often quarterly Sometimes daily

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DX SaaSDX PaaSDX on IaaS
Ability
to customize
and integrate
Cloud
benefits
The sweet
spot today
Today
Tomorrow
Today, DAM must be cloud-first

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Three C’s disrupt DAM today
Convergence
Cloud
Content
Performance

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Learnings
Digital insights
Firms aim to link data and action through
digital insights and continuous learning
All possible
data
All possible
actions
Right
data
Effective
actions
Source: April 27, 2015, “Digital Insight Is The New Currency Of Business” Forrester report

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Learnings
Digital insights
All possible
data
All possible
actions
Right
data
Effective
actions
Source: April 27, 2015, “Digital Insight Is The New Currency Of Business” Forrester report

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Link the right insights to make the right
content decision

27. Benefits of a next-generation
DAM program

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Expected benefits from DAM
1. Improved efficiency from asset creation to
completion to archiving
2. Cost benefits from lowered content recreation
costs and fewer legal and rights violations
3. Improved brand consistency and customer
experience

29. forrester.com
Thank you
Anjali Yakkundi
ayakkundi@forrester.com
@Ayakkundi

30. Complimentary Report
Forrester Vendor Landscape:
Digital Asset Management 2016
Written by: Anjali Yakkundi
Senior Analyst at Forrester Research Inc.
This Forrester report provides a shortlist of digital asset
management (DAM) vendors that best fit the most common
use cases based on key selection criteria.
Learn why Nuxeo is 1of 3 vendors in both the Enterprise and
Media & Production segments for DAM vendors.
Get it now: nuxeo.com/resources
DAM Use Case
Landscape

31. Q&A

32. Having a DAM solution that integrates
with other systems is really important to
us. What sort of questions should we ask
DAM vendors about their integration
capabilities?
Q&A

33. What is the best way to describe DAM to
my upper management and why it is
important in large organizations?
Q&A

34. Our organization has begun an open
source initiative for all new projects. What
are your thoughts on open source DAM
solutions?
Q&A

35. Who else besides IT and our asset
production team should be involved in the
decision making process for a new DAM
system?
Q&A

36. Tagging new and existing assets with
metadata is a big challenge for us. Are
there any solutions that can automate that
process within our DAM?
Q&A

37. Searching for and finding digital assets is
a real pain for us. Are there any
technologies/integrations we should
consider to help with this?
Q&A

38. Integration across platforms is not
straightforward. We have niche repositories,
and searching across these is easy, but how
is de-duplication, and versioning handled
across platforms? What are your
recommendations to achieve this?
Q&A

39. Thank You!
Anjali Yakkundi
Senior Analyst
Forrester Research
Melinda Cormier
Sr. Director, Digital Marketing & Brand Strategy
Nuxeo
For more information, please visit:
www.nuxeo.com