- Create content models based on your business problem, with the relevant metadata, validation rules, forms, lifecycle, permissions, etc. - Brand your application with your own logo, colors, pictures, and other custom elements - Define the navigation with queues, multi-axis browsing, etc. - Define document templates to generate fully formatted and ready-to-use documents from your content repository, such as invoices, purchase orders, etc. - Enable and disable existing features and services to fit your needs