Uri Kogan's presentation on 'The Future of Digital Asset Management' in the Henry Stewart DAM NY 2017 event.

1. The Future of DAM
Uri Kogan, Vice President of Product Marketing
Neil Grant, Solution Architect

2. The Future of DAM
Subtitle, on background image.
Lorem ipsum dolor.To see the future, look to the past

3. Configure, don’t
customize
The promise of
DAM for large
organizations

5. Control Consolidate Cut costs Collaborate

6. Configure, don’t
customize
The reality of
DAM for large
organizations

7. DAM 1
Email marketing
Content marketing WCM
Social media
Video
Packaging
Traditional Media – TV,
Publications, Ads, Coupons
.com
Intranet
Video Services
eCommerce, Retail Ops, Retail
Marketing, Sales force
Archive
Content
marketing
Packaging
design
Agency
creative
Corporate
creative services
Retail marketing
Sales collateral
Photo & video studio
Vendor systems
DAM 2
DAM 3
Agencies & their vendors

8. DAM 1
Email marketing
Content marketing WCM
Social media
Video
Packaging
Traditional Media – TV,
Publications, Ads, Coupons
.com
Intranet
Video Services
eCommerce, Retail Ops, Retail
Marketing, Sales force
Archive
Content
marketing
Packaging
design
Agency
creative
Corporate
creative services
Retail marketing
Sales collateral
Photo & video studio
Vendor systems
DAM 2
DAM 3
Agencies & their vendors

9. So what happened?

10. Channel proliferation

11. DAM isn’t about marketing anymore:
customer experience is a team sport

12. Martech ecosystem
explosion

13. Your existing choices are limited

14. The future of DAM
See everything, migrate nothing
Cloud native, cloud powered
Native workflows & automation
Configure, don’t customize
API-first & open
Feature complete

15. Feature
complete

16. Full content lifecycle
Solid foundations
Deployed your way
Any channel
Any source
Any asset

17. See everything,
migrate nothing

19. Cloud native,
cloud powered

20. Manual Artificial Intelligence
Outdoors, cloudy
San Francisco, Golden Gate Bridge,
International Landmark, Monument
Camera, Selfie, Photography
People, Tourist, Travel,
Vacations, Casual
Happiness, Excitement, Bonding,
Smiling, Togetherness, Laughing
Couple – Relationship
Casual Clothing, Explorer
Golden Gate Bridge,
Selfie, Couple

22. Native workflows
and automation

23. UPLOAD FROM
ANYWHERE
SET UP TAGGING AND
VALIDATION WORKFLOWS
KICK OFF CREATIVE REVIEW
AND APPROVAL WORKFLOWS
DISTRIBUTE
AUTOMATE PERMISSIONS ACROSS THE LIFECYCLE

24. Customization

25. Out of the box experience Add permissions
Adjust workflows
Configure
automation
Point at more
content sources Configure AI tagging
Configure brand
portals
Adjust data model
for more BUs
Change workflows for
evolving business process
Connect to Salesforce
Add data model

26. API-first & open

27. Distribution
Rendering & transcoding
Users & groups
Search
Manage data and documents
Workflows & tasks
Actions & automation
Batch upload
{ }

28. The future of DAM
See everything, migrate nothing
Cloud native, cloud powered
Native workflows & automation
Configure, don’t customize
API-first & open
Feature complete

30. Configure, don’t
customize
One solution,
all your needs

31. OUT OF THE BOX
APPLICATION
Easy-to-use for Marketing and
Business users
Ensures immediate adoption
and rapid time to value
ENTERPRISE
PLATFORM
Modern, modular platform with a
comprehensive, micro-service API
and limitless scalability
Enables rapid deployment
and continuous innovation
UNIVERSAL
DATA FABRIC
Boundless data model and
connectivity to manage all your
assets regardless of where they live
Find and reuse assets easily,
without replatforming

32. nuxeo.com | @nuxeo