2. CONTENT
FORMATS IN
MARKETING
Consider What’s Possible
And Realistic For You To
Create, What You’d Publish
With Unlimited Budget And
Resources, As Well As Your
Goal Of Turning Visitors
Into Customers.
3. Blog Posts
➢ Relatively cheap and easy to produce
➢ Effective at boosting SEO
➢ Must be published on a regular schedule for best effectiveness
➢ Highly flexible – can be short or long-form, different existing
customers, or to build brand awareness.
➢ Attracts comments and guest posts
PROs & CONs
4. Video
➢ More difficult and expensive to produce than text content
➢ Time-consuming and resource intensive
➢ It can be difficult to produce videos that are truly engaging
➢ YouTube is the world’s second largest search engine and
shows over one billion hours of video every day to its users
➢ Some of the most shared content on social media is video
➢ Highly effective for branding and boosting authority
PROs & CONs
5. Podcasts
➢ Effective at building audience relationships and loyalty
➢ Opportunity to connect with a captive audience
➢ Higher barrier to entry – equipment for recording high-quality
sound is essential
➢ Consistent production is essential to maintain an audience
➢ Difficult to measure ROI
PROs & CONs
6. Infographics
➢ Great for representing data in an easy-to-understand format
➢ Popular content format for sharing on social media
➢ Other blogs likely to use and link back to your site – great for brand
awareness and SEO
➢ Only suitable for specific topics
➢ Collecting data and producing graphics can be time-consuming
➢ Low engagement potential.
PROs & CONs
7. What Is Repurposing Content?
● Repurposing content (also
known as “content recycling”)
is the practice of reusing all or
elements of existing content
in order to expand that
content’s reach.
Repurposing
Content
9. 4 WAYS TO GENERATE INFINITE IDEAS
FOR YOUR CONTENT MARKETING
Post a question or a poll on your
social media profiles.
Brainstorm Question:
a) What questions do they have
about your product, service,
industry or niche?
b) What are their challenges and
pain points?
c) Any groups, memberships or
forums they are part of?
1. Put yourself in the shoes
of your prospects
2. Ask Your Audience
10. 4 WAYS TO GENERATE INFINITE IDEAS
FOR YOUR CONTENT MARKETING
Compare search interest in
different keywords using Google
Trends.
Find Inspiration:
a) Use Amazon book listings
b) Research podcasts on iTunes
c) Look up popular videos on
YouTube
d) Find popular presentations on
SlideShare
e) Browse relevant topics on Quora
3. Surf The Internet
4. Follow Trends
