Introductory presentation explaining value of social media in Radiology and how to use Facebook. Safwan Halabi, MD (@radhelper) Henry Ford Health System, Detroit, MI From RSNA 2014 Hands on Introduction to Social Media session.

1. Hands-on intro to
social media
Safwan Halabi MD
@radhelper
Henry Ford Health System
Dept of Radiology
Detroit, MI USA

2. Agenda
1. Why medical professionals should
develop an online presence
2. Separating Facebook for social and
professional endeavors
3. How to safeguard your social
media accounts with 2-step
verification

3. Doc AG
Doc AL
http://www.clipartpanda.com/

4. Doc AG
 Graduated top of his class
 25 years of experience as a
neuroradiologist
 Chairman of academic
radiology practice
 Published 10 books and
100 peer reviewed articles
 Has no social media presence

5. Google search
of Doc AG

6. Doc AL
 Graduated top of her class
 Has DDS and MD degrees
 Chief Quality and Safety officer
for the health system
 Consultant to the NIH
 Has a social media presence

7. Doc AL

8. Doc AL

9. ACR Bulletin
“Identity
Crisis”
Oct 2014
Vol.69
No.10
Physician reputations are at risk
Patients and referring clinicians to future
employers routinely perform Google
searches for their radiologists or
interviewees
 If an inappropriate personal post or
negative review is found, it could sway
their perception or increase
their likelihood of changing physicians

10. Protect your
brand
 Radiologists’ online reputations aren’t
only made or broken on social media:
they’re also deeply affected by physician
review websites like Health Grades,
RateMDs, and even Yelp
 It’s common for dissatisfied patients to
turn to these sites, and reviews could
impact a referring physician’s decision to
employ a particular radiologist or
radiology practice for image
interpretation

11. Solicit
positivity
Many of the search engine site
algorithms allow positive reviews to
push down the negative ones
Providing your patients the
opportunity to voice opinions
directly to you including via social
media platforms
Hire social medial or reputation
management firms

12. Proceed with
caution

13. Facebook for
professionals
https://www.facebook.com/pages/create/

14. Facebook for
professionals

15. Facebook for
professionals

16. Facebook for
professionals

17. Privacy and
security

18. Privacy and
security

19. 2-step
verification
http://blogs.wsj.com/personal-technology/2014/04/11/safety-first-
how-to-sign-up-for-two-step-verification-on-11-top-online-
services/

20. 2-step
verification

21. 2-step
verification
 http://www.cnet.com/how-to/how-to-set-up-googles-two-step-verification/

22. Keep in touch
 Safwan Halabi MD
 safwan@radhelper.com
 Twitter: @radhelper
 LinkedIn: www.linkedin.com/in/safwanhalabi