This presentation is premium, with emphasis on font color, size and placements, as well as Image selection and placement

1. NIGERIA

2. (See printed press release)

3. That’s why we stick with

4. Worked for them successfully and are still with them: “Storm 360, Virgin Nigeria, Asa, British Council, American Consulate, GTBank”

5. TVexperience NTAAmstelMalta Box Office The Apprentice AfricaChannels TVGulder Ultimate SearchBig Brother NigeriaNaija Sings

6. Management Function the PR Manager in the 21st century must be part of strategic management decisions.

7. As premium content owners, we understand both content and communication

8. OurAdvantage We are leading content owners when it comes to youth – with the leading platforms and six years experience

9. We can keenly understandyour needs and interpret through communication as well as provide ideas.

10. To build and sustain desired image, there is need to focus on quality as much as (if not more than) quantity

11. We are positioned to do PR with the focus on principles and processes i.e. not just about press releases

12. Your brand requires top-notch, world class communication – especially at launch

13. …entire PR campaign to be driven by a big idea ….we go all the way

14. Launch event Invite new media influencers bloggers, twitterers and Facebookers; in addition to traditional press

15. Twitter Buzz Start a #TraceTVNaijaHashtag and get celebs to Tweet with it at the launch

16. Street - Activations Hood Parties in Lagos’s 10 major cities – for terrestrial channels for brand association with the biggest in the eyes of the public street credibility

17. Residents to perform at event and be interviewed Celebs to attend and bring on star wattage – interact, advice and sign autographs

18. Outdoor Activation 10 Cities Festac/Satellite Ajegunle Lagos Island Victoria Island/Ikoyi Ikeja Isolo Ikorodu Surulere Unilag: Akoka, Bariga, Gbagada Lekki/Epe/Ajah/VGC

19. Celebrity Spoof Record at Hood Party

20. road showtake Trace TV around – Swe, Taruwa, Africa Shrine etc plus events signingsMega Plaza, E-Centre, Silverbird, The Palms,

21. structure mediapartnerships with the hottestevents

22. Embed curators on the coolest platforms Facebook.Nairaland.Twitter.NaijaRyders

23. PressConference at least once every quarter and tie to new activities

24. Courtesyvisitby EMC to ALL media houses and spots.

25. Features 1yearpartnershipwith BellaNaija, YNaija, LindaIkeji, 360Nobs & NotJustOk

26. Artistes Endorsementswith the major – musicians: singers and producers, movie stars. To be used for launch (video and audio)

27. International Endorsements Get internationals to speak about TraceTV in Nigeria. Emphasise global nature of brand

28. Radio Partnerships for 1st quarter, play endorsements 1year barterwith Beat FM, Cool FM, Rhythm FM

29. Terrestrial stations Advert barter on terrestrial stations airing TraceTV

30. Online Video Launch Facebook, YouTube, Vimeo, Google+ etc.

31. SMSandEmailCampaignforLaunch

32. Press Release Quarterly press releases on the EMC corporate brand – which identifies it clearly as owner of Trace TV

33. New Media Manage and Focus on Twitter and FacebookInfluencers

34. Create #Hashtags, ask celeb guests to Tweet. Facebook and Twitter Pages customisedfor brand.

35. Barter for adverts Adverts-Mentionswith the ‘hottest’ magazines – Y!, FAB, Complete Fashion, WOW!

36. Communicatebroadcasttimes through Press releases Ads New media

37. Best practices.Deliverables – weekly updates, press conferences etc.. .. …these are a given. The Question is quality.

38. ...we also love hip-hop and R ‘n B