Topic: North Texas | Executive Presence and Building Your Brand

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Valerie Sokolosky of Valerie and Company joined the North Texas Commission for a Topic: North Texas webinar on July 22 as we discussed executive presence as a leadership strategy and an essential tool for building long-lasting business relationships that result in revenue growth. In order to compete in the current business environment, research shows that executives must be clear about how they are perceived as a strong brand. As a certified PCC executive coach of 25 years and one of only 20 Master Brand Strategists worldwide, Valerie shares her Best Practices from real-world experiences taken from her Blue Chip list of client companies. Valerie Sokolosky has earned respect in her field as a sought after consultant in more than 60 Fortune 500 companies. An author of 8 books, she founded her leadership development firm 25 years ago specializing in developing emerging leaders and those in the C suite to have a strong executive presence and personal brand. Valerie holds distinctions including one of 20 Master Brand Strategists worldwide and an ICF certified executive coach. As a trusted advisor, she is relied upon in companies that are focused on developing their leaders. One of her greatest joys over the past eight years coaching Partners in one of the big 4 financial services firms to build their brand and exude their executive presence.

Carreiras

Valerie & Company. All Rights Reserved.
85%
People
Skills
15%
Technical
Skills
RAISE YOUR LEVEL OF AWEARNESS

Valerie & Company. All Rights Reserved.
Letitia Baldridge
Ability to command a room
White House social secretary to
Jackie Kennedy

Valerie & Company. All Rights Reserved.
WHAT IS
EXECUTIVE
PRESENCE?

Valerie & Company. All Rights Reserved.
Who Has a Presence You Admire?
Think of someone you know.
What words describe him / her?

Valerie & Company. All Rights Reserved.
Three Dimensions: Authentic
Appearance
LOOK
Behaviors
ACT
Communication
TALK

Valerie & Company. All Rights Reserved.
“We sell ourselves first -
then we earn the right to sell
and deliver our services.”
SOUTHWEST AIRLINES SPIRIT QUIZ
Email me for free copy

Valerie & Company. All Rights Reserved.
The History of Personal Branding
William
Arruda

Valerie & Company. All Rights Reserved.
Branding Truth #1
• Branding is not spin…It’s based in authenticity

Valerie & Company. All Rights Reserved.
Branding Truth #2
• Branding is all about differentiation

Valerie & Company. All Rights Reserved.
External Perceptions
Smart
Bold

Valerie & Company. All Rights Reserved.
Appearance

Valerie & Company. All Rights Reserved.
First Impressions
Appearance "opens the door and gets you invited in. If you are
not invited in, no one will know how much you can add.”

Valerie & Company. All Rights Reserved.
“Executive Presence may be difficult to define, but we all know it when we see it.
It’s the little things that count.”

Valerie & Company. All Rights Reserved.
First Impressions
• How much education you’ve had
• How much you can be trusted
• How dependable and accountable you are
• How intelligent you are
• What your work ethic is
• Your personality style and how agreeable you are
• How much money you make
• How confident you are
JUDGEMENTS PEOPLE MAKE

Valerie & Company. All Rights Reserved.
Perception is Reality

Valerie & Company. All Rights Reserved.
New study confirms that how you dress affects you!
Adam D. Galinsky, a professor at the Kellogg School of
Management at Northwestern University, who led the study.
It has long been
known that “clothing
affects how other
people perceive us as
well as how we think
about ourselves.”

Valerie & Company. All Rights Reserved.
How do you travel to meetings?
Your Image Counts!

Valerie & Company. All Rights Reserved.
Image Spoilers
1. Careless grooming - nails, cleanliness, breath, dandruff
2. Clothing too tight, wrinkled, soiled or needing repair
3. Lack of attention to details - missing button, frayed collar, unraveled hem
4. Overrun heels or scuffed shoes
5. Visible tattoos or facial piercing
6. Too much perfume / cologne
7. Outdated hair style / comb-overs

Valerie & Company. All Rights Reserved.
Communication

Valerie & Company. All Rights Reserved.
What About Me

Valerie & Company. All Rights Reserved.
Listening – REALLLLY!

Valerie & Company. All Rights Reserved.
Texting Presence – or not!

Valerie & Company. All Rights Reserved.
Interrupting

Valerie & Company. All Rights Reserved.
Social Savvy

Valerie & Company. All Rights Reserved.
Confidence: Know Your Value

Valerie & Company. All Rights Reserved.
Communication Spoilers
1. Poor listening skills
2. Being closed minded
3. Telling vs asking
4. Making assumptions - ITTYTWIT
5. Email etiquette
6. Interrupting / Over talking
7. “Wamming”

Valerie & Company. All Rights Reserved.
Behaviors

Valerie & Company. All Rights Reserved.
Eye Contact

Valerie & Company. All Rights Reserved.
Handling Conflict – Now!

Valerie & Company. All Rights Reserved.
When in doubt…DON’T!

Valerie & Company. All Rights Reserved.
Rambling – Rabbit Trails

Valerie & Company. All Rights Reserved.
Behavior Spoilers
1. Being closed minded
2. Telling vs asking
3. Making assumptions - ITTYTWIT
4. Email etiquette
5. Interrupting / Over talking
6. “Wamming”

Valerie & Company. All Rights Reserved.
Now What?

Valerie & Company. All Rights Reserved.
Do you leave
your mark on
everything you
do?

Valerie & Company. All Rights Reserved.
Watch my new VideoBio
http://videobio.com/vsokolosky
Thank you
Follow Me @valsokolosky
Like Me on Facbook.com/ValerieandCompany
Link with Me on Linkedin.com/in/ValerieSokolosky

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9. Valerie & Company. All Rights Reserved. A Woman with Presence! An Authentic Brand Colleen Barrett – President Emeritus SW Airlines Colleen Barrett is the President Emeritus of Southwest Airlines. She joined Southwest in 1978, having previously worked for several years as founder Herb Kelleher's executive assistant at his law firm. She has served as Secretary of the Corporation, as Vice President Administration from 1986 through 1990, and Executive Vice President from 1990 through 2001. Barrett has been consistently named and recognized as one of the most powerful American businesswomen. In October, 2007, she received the Tony Jannus Award for distinguished achievement in commercial air transportation.

20. Valerie & Company. All Rights Reserved. First Impressions • How much education you’ve had • How much you can be trusted • How dependable and accountable you are • How intelligent you are • What your work ethic is • Your personality style and how agreeable you are • How much money you make • How confident you are JUDGEMENTS PEOPLE MAKE

23. Valerie & Company. All Rights Reserved. New study confirms that how you dress affects you! Adam D. Galinsky, a professor at the Kellogg School of Management at Northwestern University, who led the study. It has long been known that “clothing affects how other people perceive us as well as how we think about ourselves.”

25. Valerie & Company. All Rights Reserved. Image Spoilers 1. Careless grooming - nails, cleanliness, breath, dandruff 2. Clothing too tight, wrinkled, soiled or needing repair 3. Lack of attention to details - missing button, frayed collar, unraveled hem 4. Overrun heels or scuffed shoes 5. Visible tattoos or facial piercing 6. Too much perfume / cologne 7. Outdated hair style / comb-overs

34. Valerie & Company. All Rights Reserved. Communication Spoilers 1. Poor listening skills 2. Being closed minded 3. Telling vs asking 4. Making assumptions - ITTYTWIT 5. Email etiquette 6. Interrupting / Over talking 7. “Wamming”

40. Valerie & Company. All Rights Reserved. Behavior Spoilers 1. Being closed minded 2. Telling vs asking 3. Making assumptions - ITTYTWIT 4. Email etiquette 5. Interrupting / Over talking 6. “Wamming”

44. Valerie & Company. All Rights Reserved. Watch my new VideoBio http://videobio.com/vsokolosky Thank you Follow Me @valsokolosky Like Me on Facbook.com/ValerieandCompany Link with Me on Linkedin.com/in/ValerieSokolosky

Topic: North Texas | Executive Presence and Building Your Brand

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