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Social Media & Politics




Naitik Vyas | naitik.vyas@ntikconsulting.com | 9892977200
Index –
   Type of Media
   What is happening to the world ?
   Time is for ?
   Define Social Media ?
   How do you converse online ?
   Why are we talking about ?
   Social Media & Politics- Pros & Cons
   Example of effective use – Modi Hangout & Obama
    Election campaign
   Find out – Analytics
   Future of Social Media for Politics
Type Of Media
   Print Media
       Newspaper, Magazines, Newsletters, Brochure, Banner etc
   Electronic Media
       Television ,Radio ,Film etc
   Internet Media
       Blog, Twitter, Website,Youtube,Facebook etc…
WHATS HAPPENING TO THE WORLD??
TIME IS FOR :
What is Social Media?
   Social Media is People having conversation Online.
   Social Media is one that integrates Technology, Social
    Interaction & the construction of words, pictures,
    videos etc
   It is nothing but a Conversation Supported by
    Online tools
How do you converse online ?
 Blog – Online Diary
 Chat -whats app, BBM etc
 Micro Blogs
 Social networks
 Social Bookmarks
 Photo & Video sharing sites
 Wikis
 Etc
WHY ARE WE TALKING ABOUT ???
Daily more than 65K videos – Youtube

More than 40 Lac Articles – Wikipedia

More than 20 Cr – Blogs – 73 % active online users read blog

1.5 million residents – Second life

Increase in subscribe of RSS feed

Average person is exposed to 3000 Ads / Day

Avg Online Friends – 53 /person

Many More …….
HOW Social Media affects Politics ??
   The PROS:
       Providing direct access to voters with targeted message.
       Forcing transparency and authenticity among leaders
       More ways for the people to get involved, share their views
        and engage in dialogue.
       Voter has unprecedented access to politicians and
        governments
       Once just voters, people are now active participants in the
        democratic process
       Evens the playing field for candidates (deep pockets are less of
        a factor now than “friends” and “followers”)
       Before social media: Daily TV address & Now: Daily VIDEO
        address
HOW Social Media affects Politics ??
   The CONS:
       More participants through social media = more noise and
        more polarization
       Partisanship is increasing and “turning off” much of the
        electorate
       User-generated media is being used to sensationalize and
        exaggerate the other side’s faults (often with misleading and
        inaccurate facts)
       Reduction in face to face interaction at ground level with
        Karyakarta’s
       Rising number of hyper-networked political minorities that
        work to block action rather than find solutions
       Political gridlock at an all-time high
Ex: Narendra Modiji- Hangout Details
   Over 40,00,000 viewers of the Hangout including online and on prime time TV. The first time a
    Hangout was beamed on Indian television channels.
   About 1,66,000 clicks generated on Shri Modi’s website http://www.narendramodi.in during on the
    day of the Hangout.
   Over 70,000 tweets poured in from all over while the Hangout was in progress.
   #ModiHangout remained the top trending topic on Twitter and all cities Delhi, Mumbai,
    Ahmedabad, Chennai, Bangalore and Hyderabad.
   Witnessed by people from 116 countries all across the world!
   First ever Hangout by a public leader with an international audience. President Obama and PM
    Gilliard Hangouts were held for residents of their respective countries.
   Over 20,000 questions in total received through various mediums including Facebook,Twitter,You
    Tube, Shri Modi’ website and special kiosks set up by Google.
   Biggest ever Google+ Hangout in India!
   Close to half a million visits on Shri Modi’s You Tube channel on the day of the Hangout with 3/4th of
    the visits occurring during the Hangout itself.
   Over 6,000 comments on Google+ and You Tube during the time of the Hangout.
   Over 5,000 likes on Google+ and You Tube during the Hangout.
   During the Hangout campaign a 100% growth in subscribers of Shri Modi’s You Tube channel.
Example : 2011 Arab Spring
   People in several Arab countries Used FB and Twitter to
    organize massive protests
   Egyptian government then blocked these sites so a group
    of engineers from Google, Twitter and SayNow created
    @Speak2Tweet, a speak-to-tweet service for protesters
    in Egypt
   Social media has the power to topple governments!!
How Obama Used Social Media
   Created “Obama for America” – a small team of
    dedicated staff that used social media to organize and
    rally supporters
   Promoted universally-appealing concepts that weren’t
    political but instead personal and community-oriented
   Adopted a transparent approach to communication and
    made information readily accessible – shared a lot and
    often
   Used social media sites to organize volunteers and get
    people to encourage their friends to volunteer
   Gave people tools to create their own messages/activities
    in support of the campaign
Obama’s YouTube Video

     Still the most popular political video of all time
      (more than 25 million views since February 2008)
By the Numbers

   Obama Myspace friends outnumbered McCain’s by
    5 to 1
   Obama Facebook Fans outnumbered McCain’s by
    4 to 1
   Obama videos on YouTube outnumbered McCain’s
    by 5 to 1
   Obama channel video views on YouTube
    outnumbered McCain channel views by 9 to 1
Find Out ???
   How many candidates who used Facebook or youtube or
    any social medium for their campaigns have lost in BMC
    2012 election?
   How effective is to do the campaigning in social media
    than in any other Media ?
   How many politicians have their Facebook page? If Yes
    then how many subscribers are there? Active ??
   How many politicians have twitter account ? If yes then
    how many are active ?
    Like press release , how many politician does blog
    release?
Future Of Politics & Social Media???




       Enterprise Social
         Networking
Virtual Sampark – Features
Sample Screenshot
   THANK YOU

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Social media youth n politics

  • 1. Social Media & Politics Naitik Vyas | naitik.vyas@ntikconsulting.com | 9892977200
  • 2. Index –  Type of Media  What is happening to the world ?  Time is for ?  Define Social Media ?  How do you converse online ?  Why are we talking about ?  Social Media & Politics- Pros & Cons  Example of effective use – Modi Hangout & Obama Election campaign  Find out – Analytics  Future of Social Media for Politics
  • 3. Type Of Media  Print Media  Newspaper, Magazines, Newsletters, Brochure, Banner etc  Electronic Media  Television ,Radio ,Film etc  Internet Media  Blog, Twitter, Website,Youtube,Facebook etc…
  • 4. WHATS HAPPENING TO THE WORLD??
  • 6. What is Social Media?  Social Media is People having conversation Online.  Social Media is one that integrates Technology, Social Interaction & the construction of words, pictures, videos etc  It is nothing but a Conversation Supported by Online tools
  • 7. How do you converse online ?  Blog – Online Diary  Chat -whats app, BBM etc  Micro Blogs  Social networks  Social Bookmarks  Photo & Video sharing sites  Wikis  Etc
  • 8. WHY ARE WE TALKING ABOUT ??? Daily more than 65K videos – Youtube More than 40 Lac Articles – Wikipedia More than 20 Cr – Blogs – 73 % active online users read blog 1.5 million residents – Second life Increase in subscribe of RSS feed Average person is exposed to 3000 Ads / Day Avg Online Friends – 53 /person Many More …….
  • 9. HOW Social Media affects Politics ??  The PROS:  Providing direct access to voters with targeted message.  Forcing transparency and authenticity among leaders  More ways for the people to get involved, share their views and engage in dialogue.  Voter has unprecedented access to politicians and governments  Once just voters, people are now active participants in the democratic process  Evens the playing field for candidates (deep pockets are less of a factor now than “friends” and “followers”)  Before social media: Daily TV address & Now: Daily VIDEO address
  • 10. HOW Social Media affects Politics ??  The CONS:  More participants through social media = more noise and more polarization  Partisanship is increasing and “turning off” much of the electorate  User-generated media is being used to sensationalize and exaggerate the other side’s faults (often with misleading and inaccurate facts)  Reduction in face to face interaction at ground level with Karyakarta’s  Rising number of hyper-networked political minorities that work to block action rather than find solutions  Political gridlock at an all-time high
  • 11. Ex: Narendra Modiji- Hangout Details  Over 40,00,000 viewers of the Hangout including online and on prime time TV. The first time a Hangout was beamed on Indian television channels.  About 1,66,000 clicks generated on Shri Modi’s website http://www.narendramodi.in during on the day of the Hangout.  Over 70,000 tweets poured in from all over while the Hangout was in progress.  #ModiHangout remained the top trending topic on Twitter and all cities Delhi, Mumbai, Ahmedabad, Chennai, Bangalore and Hyderabad.  Witnessed by people from 116 countries all across the world!  First ever Hangout by a public leader with an international audience. President Obama and PM Gilliard Hangouts were held for residents of their respective countries.  Over 20,000 questions in total received through various mediums including Facebook,Twitter,You Tube, Shri Modi’ website and special kiosks set up by Google.  Biggest ever Google+ Hangout in India!  Close to half a million visits on Shri Modi’s You Tube channel on the day of the Hangout with 3/4th of the visits occurring during the Hangout itself.  Over 6,000 comments on Google+ and You Tube during the time of the Hangout.  Over 5,000 likes on Google+ and You Tube during the Hangout.  During the Hangout campaign a 100% growth in subscribers of Shri Modi’s You Tube channel.
  • 12. Example : 2011 Arab Spring  People in several Arab countries Used FB and Twitter to organize massive protests  Egyptian government then blocked these sites so a group of engineers from Google, Twitter and SayNow created @Speak2Tweet, a speak-to-tweet service for protesters in Egypt  Social media has the power to topple governments!!
  • 13. How Obama Used Social Media  Created “Obama for America” – a small team of dedicated staff that used social media to organize and rally supporters  Promoted universally-appealing concepts that weren’t political but instead personal and community-oriented  Adopted a transparent approach to communication and made information readily accessible – shared a lot and often  Used social media sites to organize volunteers and get people to encourage their friends to volunteer  Gave people tools to create their own messages/activities in support of the campaign
  • 14. Obama’s YouTube Video  Still the most popular political video of all time (more than 25 million views since February 2008)
  • 15. By the Numbers  Obama Myspace friends outnumbered McCain’s by 5 to 1  Obama Facebook Fans outnumbered McCain’s by 4 to 1  Obama videos on YouTube outnumbered McCain’s by 5 to 1  Obama channel video views on YouTube outnumbered McCain channel views by 9 to 1
  • 16. Find Out ???  How many candidates who used Facebook or youtube or any social medium for their campaigns have lost in BMC 2012 election?  How effective is to do the campaigning in social media than in any other Media ?  How many politicians have their Facebook page? If Yes then how many subscribers are there? Active ??  How many politicians have twitter account ? If yes then how many are active ?  Like press release , how many politician does blog release?
  • 17. Future Of Politics & Social Media??? Enterprise Social Networking
  • 20. THANK YOU