The document discusses how to create an effective business plan. An effective business plan should identify a market need and propose a solution to that need. It should include details on the management team and financial projections. The business plan should convince potential investors that the business idea is viable and worth funding. The business plan should be concise and highlight the key elements of the market opportunity, solution, management capabilities, and financial projections.

1. Business Planning 06/30/10 (c) Expressive Business Strategies,Inc. 2005 - 2010, All rights reserved