Presentation on article marketing first given at BetaLoft in Salt Lake City on 01/19/2010.

1. Effective Article Marketing What, why and how to create a successful article campaign.

2. Nigel SwabySwaby Online Media, LLC

3. What is article marketing?

4. What is article marketing? A way to get inbound links with your desired keywords.

5. What is article marketing? A way to get inbound links with your desired keywords. A way to build credibility for your business or brand.

6. What is article marketing? A way to get inbound links with your desired keywords. A way to build credibility for your business or brand. A way to use third party sites to push your competition down on search engine results pages.

7. What article marketing is not…

8. What article marketing is not… A place to publish press releases.

9. What article marketing is not… A place to publish press releases. A blog.

10. What article marketing is not… A place to publish press releases. A blog. A place to reproduce other people’s work.

11. 7 Article marketing steps…

12. Article marketing steps… Keyword research.

13. Article marketing steps… Keyword research. Brainstorm topic ideas.

14. Article marketing steps… Keyword research. Brainstorm topic ideas. Write title.

15. Article marketing steps… Keyword research. Brainstorm topic ideas. Write title. Write article with keyword focus on first paragraph.

16. Article marketing steps… Keyword research. Brainstorm topic ideas. Write title. Write article with keyword focus on first paragraph. Write author bio or “resource box.”

17. Article marketing steps… Keyword research Brainstorm topic ideas Write title Write article with keyword focus on first paragraph. Write author bio or “resource box.” Submit article to article sites.

18. Article marketing steps… Keyword research. Brainstorm topic ideas. Write title. Write article with keyword focus on first paragraph. Write author bio or “resource box.” Submit article to article sites. Track progress and results.

19. Why use article marketing?

20. Why use article marketing? To leverage sites with more authority than yours.

21. Why use article marketing? To leverage sites with more authority than yours. Syndication.

22. Why use article marketing? To leverage sites with more authority than yours. Syndication. Establish authority for your site or brand.

23. Two important SEO concepts…

24. Two important SEO concepts… Page rank - authority

25. Two important SEO concepts… Page rank – authority Anchor text

26. Understanding Page Rank

27. Understanding Page Rank Google’s measure of authority and relevance.

28. Understanding Page Rank Google’s measure of authority and relevance. A scale of 1 to 10.

29. Understanding Page Rank Google’s measure of authority and relevance. A scale of 1 to 10. Factors of Page Rank…

30. Understanding Page Rank Google’s measure of authority and relevance. A scale of 1 to 10. Factors of Page Rank… Length of domain age

31. Understanding Page Rank Google’s measure of authority and relevance. A scale of 1 to 10. Factors of Page Rank… Length of domain age Type of domain - .edu, .gov, .org, etc.

32. Understanding Page Rank Google’s measure of authority and relevance. A scale of 1 to 10. Factors of Page Rank… Length of domain age Type of domain - .edu, .gov, .org, etc. Content spiders find

33. Understanding Page Rank Google’s measure of authority and relevance. A scale of 1 to 10. Factors of Page Rank… Length of domain age Type of domain - .edu, .gov, .org, etc. Content spiders find Number and quality of inbound links

34. Understanding anchor text

35. Understanding anchor text Regular links are ok – http://seobyswaby.com

36. Understanding anchor text Regular links are ok – http://seobyswaby.com Anchor text links are better because they tell the spiders what the site is about.

37. Understanding anchor text Regular links are ok – http://seobyswaby.com Anchor text links are better because they tell the spiders what the site is about. <a href=“http://seobyswaby.com”>Utah SEO company</a>

38. Understanding anchor text Regular links are ok – http://seobyswaby.com Anchor text links are better because they tell the spiders what the site is about. <a href=“http://seobyswaby.com”>Utah SEO company</a> Utah SEO company

39. Understanding anchor text Regular links are ok – http://seobyswaby.com Anchor text links are better because they tell the spiders what the site is about. <a href=“http://seobyswaby.com”>Utah SEO company</a> Utah SEO company Enough anchor text links from authority sites will push a site to the top of Google.

40. Article marketing alternatives

41. Article marketing alternatives Asking for links with your desired anchor text.

42. Article marketing alternatives Asking for links with your desired anchor text. Guest blogging on a site with more authority.

43. Article marketing alternatives Asking for links with your desired anchor text. Guest blogging on a site with more authority. Press releases.

44. Article marketing alternatives Asking for links with your desired anchor text. Guest blogging on a site with more authority. Press releases. Blog commenting.

45. Why article marketing works…

46. Why article marketing works… Gets links to the site of your choice, with your keywords, without much trouble or effort.

47. Why article marketing works… Gets links to the site of your choice, with your keywords, without much trouble or effort. Better control of content.

48. Why article marketing works… Gets links to the site of your choice, with your keywords, without much trouble or effort. Better control of content. Automatic distribution through syndication – RSS.

49. Why article marketing works… Gets links to the site of your choice, with your keywords, without much trouble or effort. Better control of content. Automatic distribution through syndication – RSS. Can make you look like an expert.

50. Why article marketing works… Gets links to the site of your choice, with your keywords, without much trouble or effort. Better control of content. Automatic distribution through syndication – RSS. Can make you look like an expert. Articles get ranked too!

51. The great article debate…

52. The great article debate… Quantity

53. The great article debate… Quantity Vs.

54. The great article debate… Quantity Vs. Quality

55. Quantity

56. Quantity Advantages

57. Quantity Advantages Cheap

58. Quantity Advantages Cheap Tackle many keywords

59. Quantity Advantages Cheap Tackle many keywords Fairly quick turnaround

60. Quantity Disadvantages Won’t get syndicated by quality sites.

61. Quantity Disadvantages Won’t get syndicated by quality sites. Additional editing often needed.

62. Quantity Disadvantages Won’t get syndicated by quality sites. Additional editing often needed. Boring…

63. Quantity Disadvantages Won’t get syndicated by quality sites. Additional editing often needed. Boring… Won’t establish authority for your site or brand.

64. Quality

65. Quality Advantages Authority

66. Quality Advantages Authority Positioning as an expert

67. Quality Advantages Authority Positioning as an expert Other sites want to distribute your content

68. Quality Advantages Authority Positioning as an expert Other sites want to distribute your content Disadvantages

69. Quantity Advantages Authority Positioning as an expert Other sites want to distribute your content Disadvantages Time

70. Quality Advantages Authority Positioning as an expert Other sites want to distribute your content Disadvantages Time Expense

71. The meat!

72. How to effectively use article marketing?

73. Article marketing steps… Keyword research. Brainstorm topic ideas. Write title. Write article with keyword focus on first paragraph. Write author bio or “resource box.” Submit article to article sites. Track progress and results.

74. How to: Keyword research

75. How to: Keyword research Use Wordtracker.com

76. How to: Keyword research Use Wordtracker.com It measures more than Google

77. How to: Keyword research Use Wordtracker.com It measures more than Google It’s fast to search and easy to make lists

78. How to: Keyword research Use Wordtracker.com It measures more than Google It’s fast to search and easy to make lists Export from the program to Excel and save the list for future use

79. How to: Brainstorm topics What’s popular?

80. How to: Brainstorm topics What’s popular? Who are the experts?

81. How to: Brainstorm topics What’s popular? Who are the experts? Can you do an interview?

82. How to: Brainstorm topics What’s popular? Who are the experts? Can you do an interview? How about a product profile?

83. How to: Brainstorm topics What’s popular? Who are the experts? Can you do an interview? How about a product profile? Is it interesting?

84. How to: Brainstorm topics

85. How to: Write titles Front load your keywords

86. How to: Write titles Front load your keywords “New LG Phone Buying Tips”

87. How to: Write titles Front load your keywords “New LG Phone Buying Tips” not “How to Buy a New LG Phone”

88. How to: Write titles Front load your keywords “New LG Phone Buying Tips” not “How to Buy a New LG Phone” Keep your titles short, but interesting

89. How to: Write titles Front load your keywords “New LG Phone Buying Tips” not “How to Buy a New LG Phone” Keep your titles short, but interesting Stick to your keyword list

90. How to: Write titles Front load your keywords “New LG Phone Buying Tips” not “How to Buy a New LG Phone” Keep your titles short, but interesting Stick to your keyword list Change the order of your key phrase if it makes sense

91. How to: Write titles Front load your keywords “New LG Phone Buying Tips” not “How to Buy a New LG Phone” Keep your titles short, but interesting Stick to your keyword list Change the order of your key phrase if it makes sense Spiders ignore short words like “a” and “the.”

92. How to: Write titles Front load your keywords “New LG Phone Buying Tips” not “How to Buy a New LG Phone” Keep your titles short, but interesting Stick to your keyword list Change the order of your key phrase if it makes sense Spiders ignore short words like “a” and “the.” Definitive guide – Copywriting for the web…

93. How to: Write articles Use your most important key phrase in your first paragraph

94. How to: Write articles Use your most important key phrase in your first paragraph Write naturally

95. How to: Write articles Use your most important key phrase in your first paragraph Write naturally Plan on three anchor text links in the article

96. How to: Write articles Use your most important key phrase in your first paragraph Write naturally Plan on three anchor text links in the article Don’t be boring!

97. How to: Write articles

98. How to: Create a resource box State your expertise

99. How to: Create a resource box State your expertise Use a photo to establish credibility

100. How to: Create a resource box State your expertise Use a photo to establish credibility Use anchor text to link to your site!

101. How to: Create a resource box State your expertise Use a photo to establish credibility Use anchor text to link to your site! Follow the steps in this article: How to write a professional biography

102. How to: Create a resource box Nigel Swaby is a Salt Lake City Web marketing specialist. He founded an Internet marketing business called SEO by Swaby and has 12 years of industry experience. In 1998, Swaby raised $150k for the Jamaican bobsled team through his sports marketing business. He has been featured in USA Today, taught a class on blogging at The University of Utah, and was recently featured in Utah Pulse Magazine. In his free time Nigel enjoys writing, golf and college football. His Web site is www.seobyswaby.com.

103. How to: Submit articles Know where you’re going to submit

104. How to: Submit articles Know where you’re going to submit The best sites by Page Rank - http://seobyswaby.wordpress.com/2009/11/06/internet-marketing-the-best-article-submission-sites/

105. How to: Submit articles Know where you’re going to submit The best sites by Page Rank - http://seobyswaby.wordpress.com/2009/11/06/internet-marketing-the-best-article-submission-sites/ Humans approve the articles

106. How to: Submit articles Know where you’re going to submit The best sites by Page Rank - http://seobyswaby.wordpress.com/2009/11/06/internet-marketing-the-best-article-submission-sites/ Humans approve the articles Get a copy of the html version and save a copy for faster submission

107. How to: Submit articles Know where you’re going to submit The best sites by Page Rank - http://seobyswaby.wordpress.com/2009/11/06/internet-marketing-the-best-article-submission-sites/ Humans approve the articles Get a copy of the html version and save a copy for faster submission

108. How to: Submit articles Know where you’re going to submit The best sites by Page Rank - http://seobyswaby.wordpress.com/2009/11/06/internet-marketing-the-best-article-submission-sites/ Humans approve the articles Get a copy of the html version and save a copy for faster submission Be very careful with Ezinearticles.com

109. How to: Keep track Use a spreadsheet

110. How to: Keep track

111. How to: Keep track Use a spreadsheet Use tracking code in backlinks

112. How to: Keep track Use a spreadsheet Use tracking code in backlinks www.yoursite.com/?ref=“your code”

113. What is article marketing? A way to get inbound links with your desired keywords.

114. Inbound links

115. Inbound links

116. Article marketing bonuses

117. Article marketing bonuses Awesome submission sites

118. Awesome submission sites Posterous

119. Awesome submission sites Posterous Allows easy remote posting

120. Awesome submission sites Posterous Allows easy remote posting Is another website that can build authority

121. Awesome submission sites Posterous Allows easy remote posting Is another website that can build authority Ease of publishing will make this a very popular blogging tool this year

122. Awesome submission sites Posterous Allows easy remote posting Is another website that can build authority Ease of publishing will make this a very popular blogging tool this year Squidoo

123. Awesome submission sites Posterous Allows easy remote posting Is another website that can build authority Ease of publishing will make this a very popular blogging tool this year Squidoo Requires set up

124. Awesome submission sites Posterous Allows easy remote posting Is another website that can build authority Ease of publishing will make this a very popular blogging tool this year Squidoo Requires set up Has great authority potential

125. Awesome submission sites Posterous Allows easy remote posting Is another website that can build authority Ease of publishing will make this a very popular blogging tool this year Squidoo Requires set up Has great authority potential Complete publishing flexibility including photos

126. Awesome submission sites Posterous Allows easy remote posting Is another website that can build authority Ease of publishing will make this a very popular blogging tool this year Squidoo Requires set up Has great authority potential Complete publishing flexibility including photos Will pay you if you drive traffic

127. Awesome submission sites Examiner.com

128. Awesome submission sites Examiner.com Pat Kitano - San Francisco’s “second” newspaper, the Examiner, launched Examiner.com last year not as the online equivalent for the San Francisco paper, but as a national forum for recruiting citizen journalists to report on the variety of topics a typical newspaper would cover.

129. Awesome submission sites Examiner.com Pat Kitano - San Francisco’s “second” newspaper, the Examiner, launched Examiner.com last year not as the online equivalent for the San Francisco paper, but as a national forum for recruiting citizen journalists to report on the variety of topics a typical newspaper would cover. Huge perceived authority!

130. Awesome submission sites Examiner.com Pat Kitano - San Francisco’s “second” newspaper, the Examiner, launched Examiner.com last year not as the online equivalent for the San Francisco paper, but as a national forum for recruiting citizen journalists to report on the variety of topics a typical newspaper would cover. Huge perceived authority! Get paid

131. Awesome submission sites Examiner.com Pat Kitano - San Francisco’s “second” newspaper, the Examiner, launched Examiner.com last year not as the online equivalent for the San Francisco paper, but as a national forum for recruiting citizen journalists to report on the variety of topics a typical newspaper would cover. Huge perceived authority! Get paid Need to be approved by an editor

132. Awesome submission sites Examiner.com Pat Kitano - San Francisco’s “second” newspaper, the Examiner, launched Examiner.com last year not as the online equivalent for the San Francisco paper, but as a national forum for recruiting citizen journalists to report on the variety of topics a typical newspaper would cover. Huge perceived authority! Get paid Need to be approved by an editor No article approval needed once an “examiner.”

133. Frequently asked questions

134. Frequently asked questions… How long should articles be?

135. Frequently asked questions… How long should articles be? 300-1000 words

136. Frequently asked questions… How long should articles be? 300-1000 words Cover the subject well

137. Frequently asked questions… How long should articles be? 300-1000 words Cover the subject well Divide coverage to create two articles

138. Frequently asked questions… What about duplicate content penalties?

139. Frequently asked questions…

140. Nigel SwabySwaby Online Media, LLC801-634-4950