The document discusses the concepts of argument, rhetoric, and the modes of persuasion. It specifically examines logos, pathos, and ethos. Logos refers to logical reasoning and the use of facts, statistics, and common beliefs to make an argument. Pathos appeals to the emotions of the audience. Ethos establishes the credibility and trustworthiness of the speaker. The document provides examples of how these modes have been used throughout history in rhetoric and oratory.
13. Logos
Commonplace--Audience already
Enthymeme:
believes this
All students want to Learn
Brenda is a Student
Brenda Wants to Learn
14. Logos
Deductive Reasoning: Reasoning from Principles
We all know that freedom is better than
slavery, so a freer school system is clearly
better for all
Inductive Reasoning: Reasoning from Experience
In every school system we studied, those with
later start times had better attendance and
Test Scores
19. Use of Figurative Speech:
metaphors, rhetorical
questions, parallelism
Ask not what your country can do for you...
But what you can do for your country.
20. Use of Figurative Speech:
metaphors, rhetorical
questions, parallelism
Ask not what your country can do for you...
But what you can do for your country.
32. Classical Oration
Introduction (Exordium):
I beginning the web, draw interest
Narration (Narratio): factual info,
Never define the problem
Confirmation (Confirmatio): detail
Called about the arguments, the nuts and
bolts of your case
Refutation (Refutatio): addresses
Rhetoric counter-arguments, consider
audience
Conclusion (Peroratio): satisfying
Crazy close
