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PERSUASIVE WRITING
3 Types of
Persuasion
   Logos--Logical argumentation

           Pathos--Emotional argumentation

                     Ethos--Credibility argumentation
HEALTH CARE REFORM
Logical
Argumentation:
   Statistics
Obamacare is not going
    Logical      to bring down medical
Argumentation:    costs. Because the law
                      does not make any
  Reason + changes to the high costs
   Evidence      of medical malpractice
                        insurance that all
                doctors need to buy in
                     order to avoid being
                 sued, medical care will
               still be just as expensive.
Emotional Argumentation: Appeal to emotion


Ben just celebrated his 7th
birthday and like most kids he
loves to play soccer and
horse around with his
buddies. However, unlike
most kids, Ben was born with
tetralogy of Fallot, a
congenital heart defect that
required surgery soon after
birth.
Pathos--Emotional Argumentation:
           Framing       [G]overnment health care will not
                          reduce the cost; it will simply refuse to
                              pay the cost. And who will suffer the
                            most when they ration care? The sick,
                           the elderly, and the disabled, of course.
                               The America I know and love is not
                              one in which my parents or my baby
                                with Down Syndrome will have to
                                  stand in front of Obama's "death
                             panel" so his bureaucrats can decide,
                          based on a subjective judgment of their
                                   "level of productivity in society,"
                                whether they are worthy of health
                             care. Such a system is downright evil.


                                                         Sarah Palin
Ethos--Credibility Argumentation

In the past few days, the health
insurance industry's outrageous
greed has been nakedly exposed.
After pretending for months to
cooperate with the Obama
administration and Democrats to
secure a reasonable health reform
bill, the industry's CEOs and
lobbyists on Sunday double-
crossed their one-time political
allies by openly attacking a
compromise bill.
Ethos--Credibility Argumentation

The reason these doctors
are here is because they
have seen firsthand
what's broken about our
health care system. 
They've seen what
happens when their
patients can't get the care
they need because some
insurance company has
decided to drop their
coverage or water it
down.

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Lep

  • 2. 3 Types of Persuasion Logos--Logical argumentation Pathos--Emotional argumentation Ethos--Credibility argumentation
  • 5. Obamacare is not going Logical to bring down medical Argumentation: costs. Because the law does not make any Reason + changes to the high costs Evidence of medical malpractice insurance that all doctors need to buy in order to avoid being sued, medical care will still be just as expensive.
  • 6. Emotional Argumentation: Appeal to emotion Ben just celebrated his 7th birthday and like most kids he loves to play soccer and horse around with his buddies. However, unlike most kids, Ben was born with tetralogy of Fallot, a congenital heart defect that required surgery soon after birth.
  • 7. Pathos--Emotional Argumentation: Framing [G]overnment health care will not reduce the cost; it will simply refuse to pay the cost. And who will suffer the most when they ration care? The sick, the elderly, and the disabled, of course. The America I know and love is not one in which my parents or my baby with Down Syndrome will have to stand in front of Obama's "death panel" so his bureaucrats can decide, based on a subjective judgment of their "level of productivity in society," whether they are worthy of health care. Such a system is downright evil. Sarah Palin
  • 8. Ethos--Credibility Argumentation In the past few days, the health insurance industry's outrageous greed has been nakedly exposed. After pretending for months to cooperate with the Obama administration and Democrats to secure a reasonable health reform bill, the industry's CEOs and lobbyists on Sunday double- crossed their one-time political allies by openly attacking a compromise bill.
  • 9. Ethos--Credibility Argumentation The reason these doctors are here is because they have seen firsthand what's broken about our health care system.  They've seen what happens when their patients can't get the care they need because some insurance company has decided to drop their coverage or water it down.