How to approach writing and ethos analysis

1. HOW TO WRITE ETHOS
RHETORIC

2. ETHOS
IS ABOUT
SIGNALING WHO
YOU ARE

3. FIRST
WHAT IS THE AUTHOR’S
PURPOSE?

4. SECOND
WHO IS THE AUTHOR’S
AUDIENCE?

5. THIRD
HOW DOES THE AUTHOR WANT
THE AUDIENCE TO SEE THEM?

6. FOURTH
WHAT ETHOS RHETORICAL
STRATEGIES DOES THE AUTHOR USE?

7. FIFTH
HOW DO THOSE ETHOS STRATEGIES HELP
THE AUTHOR SIGNAL THEIR PERSONA
AND ACHIEVE THEIR PURPOSE?

8. THINK ABOUT THE VERBS
RHETORIC

9. THINK ABOUT THE VERBS
CONVEYS SIGNALS
ESTABLISH A
PERSONA
The COEXIST
bumper sticker
conveys a value of
open-mindedness
and willingness to
see people from
diverse
backgrounds as
worthy and
valuable.
The COEXIST
bumper sticker
signals to the
general audience
that the owner allies
themselves with
liberal groups and
tacitly criticizes
opposing, intolerant
viewpoints.
The owner of the
COEXIST bumper
sticker wants to
establish a persona
of someone who
believes that all
religious people
should tolerate each
other and reject the
forces of hate.

10. YOUR
TURN
CONVEYS SIGNALS
ESTABLISH A
PERSONA

11. OTHER VERBS
PORTRAYS
ONESELF
ADOPTS A
POSE
TAKES ON
THE ROLE OF
CHARACTERIZES
ONESELF
DECLARES
ONESELF
REPRESENTS
POSITIONS
ONESELF
DEVELOPS
AN IMAGE OF
REINFORCE
ONES