Eziban is a food delivery service that aims to address the problems of high prices and inconvenience by allowing customers to order from home. It works by having customers order through an app, merchants prepare the order, riders pick up and deliver the order. The business model involves aggregating orders to optimize fuel usage and keep costs low. The company has recruited initial riders and partners and launched apps to start gaining traction in its goal of becoming the top food delivery brand in Africa.

1. Eziban
Pitch Deck

2. Introduction
The Problem
The Solution
Product
How it works
Use Cases
User Benefits
Business Model
Market Validation
Market Adoption
Competition
Competitive Advantage
Future Optimization
Traction / Milestones
Potential Outcomes

3. The Problem
Price. Price is a major concern for most people making orders.
Convenience. Customers want to stay home and have orders
delivered to them.

4. The Solution
04
04
A food delivery service to help customers make orders even from the comfort of their
home.

5. Product
05
05
Eziban seeks to make delivery faster, better, and
cheaper for the everyday person.
Vision - To be the iconic brand of food delivery in Africa.
We aim to achieve these goals through consistent
branding, a user-centered delivery experience, and
improving this experience to suit the daily needs of as
many people as possible.

6. 06

7. How it Works
07
05
- End Customer makes an order from app.
- Merchant prepares the order for pickup.
- Rider pickups the package from merchant.
- Rider delivers the package to the customer.

8. Use Cases
08
- Busy workers
- Parents
- Students

9. Benefits
09
Convenience
Save money
Earn money (as a rider).
Wider reach of customers for partners.

10. Business Model
05
Eziban is an on-demand delivery service that uses order aggregation to optimize fuel
usage and there by maximize revenue. We assure the customer their order will be
delivered within an hour; this allows as to bulk up the orders going to specific areas
and save fuel as a result. We also charge a flat low service fee for each menu item
ordered.

11. Market Validation
05
Global Food Industry
in 2020
Online Food and
Beverage Market in
Africa
Internet Users in
Ghana, 2019
$136.4 $311 M 16 M

12. Competition
05
Jumia Food
Bolt Food Glovo

13. Competitive Advantages
05
Simple, non-crowded
experience.
Eziban's bold, expressive
design is reflected in its
UX.
Earning user trust and
building a strong identity.
Easy to Use Bold Experience Brand Identity

14. Future Optimization
05
Payment Systems Analytic Tools EziPass
Integration of payment
systems such as
ExpressPay for better
payment experience
Analytic tools for merchant
partners
Subscription model for
exclusive offers.

15. Traction
05
5 riders recruited
Top partners in Accra (KFC, Papaye, Marwako, Eddy’s, Foodien,
Papa’s, and Cheezzy).
Android and iOS apps released
Courier App released.
Website deployed.
Recruit more riders.
Add more merchant partners.