2. What is Innovation?
Innovation is the application of new ideas to the products, processes, or
other activities that lead to increased “value.” This “value” is defined in
a broad way to include higher value added and also benefits to
consumers.
Product innovation: A new product, or significant change in an existing
product.
Process innovation: A new process for making or delivering goods and
services.
3. What is Innovation?
Innovation = theoretical + technical + commercial
conception invention exploitation
Innovation is the management of all the activities involved in the process
of idea generation, technology development, manufacturing and marketing
of a new product or service.
4. Why is innovation becoming important?
Technology is changing fast, new products come from new competitors
Fast changing environment, product lifecycles, replace products sooner
Products are increasingly difficult to differentiate
Customers are sophisticated, demanding, want customization, quality/price
New technologies no-one understands
Markets forming and changing fast
Continual pressure to deliver new/better products, processes and services
5. Cheap!!
3D printed prosthetic arm
with standard commercial gears:
Costs $250 vs. $80,000 commercial model
Designed & produced by 17 year old ( S o u r c e : G i z m a g )
7. Tesla Auto Factory
Robotics, new tech & materials & new business
model reduced time from first design to
product from the traditional 5 years to 2 years
8.
9.
10. Role of Engineer in Society
Engineers are essentially problem solvers, creators and innovators
Use fundamental knowledge of science to design/build/adapt
Have opportunity to make decisions/solve problems for benefit of
society
Create new products/services to help the mankind lead better life
Create infrastructure on which other solutions can be built
Make products available to people at Bottom of Pyramid
Society improves through access to these new products/services
Redefine role of car changes business model of transportation – passengers in own car
Transport indutry
Uber lyft
Jet engine story -- information intensity hcangeas what you are selling
Otis elevator
Not new but ubiquitous