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Principles of Design
In two-dimensional art this organization is often
called Composition, but the more inclusive term,
applicable to all kinds of art, is Design.
The task of making the decisions involved in
designing a work of art could be paralyzing were it
not for certain guidelines.
These guidelines are usually known as the Principles
of Design.
All of us have some built-in sense of what looks
right and wrong, or what “works” or doesn’t. Often
these choices are often discussed in regards to
“taste”.
In the context of art, taste describes how some
people make visual selections.
What we really mean by “good taste,” oftentimes, is
that some people have a better grasp of the principles
of design and how to apply them in everyday
situations.
The principles of design are most often identified as:
-Unity and Variety
-Balance
-Emphasis and Subordination
-Proportion and Scale
-Rhythm
These principles codify, or explain systematically,
our sense of “rightness”and help show why certain
designs work better than others.
For an artist they are guidelines for making effective
choices.
For the viewer they can offer greater insight into a
work of art.
Any work of art, regardless of its form or culture in
which it was made, can be discussed in terms of the
principles of design because they are integral to all
art.
Unity and Variety
-Unity is a sense of oneness, of things belonging
together and making up a coherent whole.
-Variety is difference, which provides interest.
(We discuss them together because the two generally
coexist in a work of art.)
For most works of art, the artist strives to find just the right
point on the spectrum —the point at which there is sufficient
visual unity by sufficient variety.
Henri Matisse, Memory of Oceania (1953)
Gouache on paper
Jackson Polluck, Shimmering Substance (1946)
Oil on canvas
The two works we have just considered demonstrate
visual unity—unity based in the elements of shape,
line, color, and so on.
Art can also be unified conceptually, that is through
a unity of ideas.
Annette Messager, Mes Voeux (1989)
Framed photographs suspended with twine
Joseph Cornell, The Hotel Eden (1945)
Assemblage with music box
Balance
Balance refers to the ways in which the elements
(lines, shapes, colors, textures, etc.) of a piece are
arranged.
Isamu Noguchi, Red Cube (1968)
Steel painted red
Visual weight refers to the
apparent “heaviness” or
“lightness” of the forms in a
composition, as gauged by
how insistently it draws our
eyes to it. When visual
weight is equally distributed
to either side of a felt or
implied center of gravity, we
feel that the composition is
balanced.
With Symmetrical Balance, the implied center of
gravity is the vertical axis, an imaginary line drawn
down the center of the composition.
Forms on either side of the axis correspond to one
another in size, shape, and placement.
Sometimes the symmetry is so perfect that the two
sides of a composition are mirror images of one
another. More often the correspondence is very close
but not exact—a situation sometimes called relieved
symmetry.
Georgia O’Keeffe, Deer’s Skull with Pedernal (1936)
Oil on canvas
Symmetrical balance is often used to express order,
harmony and authority, whether earthly, social,
cosmic, and spiritual.
Thirteen-Deity Jnanadakini Mandala (1417-47)
Opaque watercolor on cotton cloth
The Luo Brothers, Welcome the World Famous Brand Name (1993-94)
Charcoal and pencil on paper
Frida Kahlo, The Two Fridas (1939)
Oil on Canvas
Asymmetrical Balance: an asymmetrical
composition has two sides that do not match.
But if a piece of artwork seems to be balanced, it is because
the visual weights in the two halves are very similar.
What looks “heavy” and what looks “light”?
The only possible answer is, that depends.
We do not perceive absolutes but relationships.
The heaviness or lightness of any form varies
depending on its size in relation to other sizes around
it, its color in relation to other colors around it, and
its placement in the composition in relation to the
placement of other forms there.
1. A large form is visually heavier than a
smaller form.
2. A dark-value form is visually heavier than a
light-value form of the same size.
3. A textured form is visually heavier than a
smooth form of the same size.
4. A complex form is visually heavier than a
simple form of the same size.
5. Two or more small forms can balance a
larger one.
6. A smaller dark form can balance a larger
light one.
Of course… those are just a few of the possibilities.
You then may be asking, “how in the heck does an
artist actually go about balancing a composition?”
The answer is unsatisfactory but true: The
composition is balanced when it looks balanced.
(An understanding of visual weights can help the artist achieve balance or
see what is wrong when balance is off, but there is no exact science.)
Gustav Klimt, Death and Life (1911-15)
Oil on canvas
Tawaraya Sotatsu, The Zen Priest Choka
(late 16th
century-early 17th
century)
Ink on paper
Joseph Mallard Turner, The Burning of the Houses of Parliament (1835)
Oil on Canvas
Edward Manet, A bar at the Folies-Bergere (1881-82)
Oil on canvas
Balance encourages our active participation in
looking. By using balance to lead our eyes around a
work, artists structure our experience of it.
As an important aspect of form, balance also helps
communicate a mood or meaning.
Emphasis and Subordination
Emphasis and Subordination are complementary
concepts.
Emphasis means that our attention is drawn more to
certain parts of a composition than others.
If the emphasis is on a relatively small, clearly
defined area, we call this a Focal Point.
Subordination means that certain areas of the
composition are purposefully made less visually
interesting, so that the areas of emphasis stand out.
Henry Ossawa Tanner, The Banjo Lesson (1893)
Oil on canvas
Paul Cezanne, Still Life with Compotier, Pitcher, and Fruit (1892-94)
Oil on canvas
Fancisco de Goya, Executions of the Third of May (1808)
Oil on canvas
Scale and Proportion
Both scale and proportion have to do with size.
Scale means size in relation to a standard or
“normal” size. Normal size is the size we expect
something to be.
Scale is often related to the size of an average
human as it is something that we can all relate to.
Claes Oldenburg and Coosje Jan Bruggen, Plantoir (2001)
Stainless steel, aluminum. Fiber-reinforced plastic, painted with polyurethane enamel
Rene Magritte, Delusions of Grandeur II (1948)
Oil on canvas
Proportion refers to the size relationships between
parts of a whole, or between two or more items
perceived as a unit.
For example: the
proportions of each
section of each of the
body in this painting are
naturalistic.
The breast in the top
section are in the correct
proportion to the size of
the neck and arm
openings; the navel in the
middle section is in the
correct proportion to the
overall size of the belly.
Stela of the sculptor Userwer (detail)
Egypt, Dynasty
A Royal Altar to the Hand, Benin (18th Century)
Brass
The use of scale to indicate
relative importance is called
hierarchical scale.
Proportionately, the king’s head takes up a
full third of his total height. “Great Head” is
one of the terms used in praise of the king,
who is felt to rule his subjects as the head.
These ideas have then been manifested
through the use of proportion.
El Greco, Resurrection (1600-05)
Oil on Canvas
Leonardo di Vinci, Study of Human Proportions According to Virtuvius (1485-90)
Pen and Ink
A proportion ratio that has fascinated
artists and architects since the ancient
Greeks is known as the Golden Section.
A golden section divides a length into
two unequal segments in such a way that
the smaller segment has the same ratio to
the larger segment as the larger whole
segment has to the whole.
French architect Le Corbusier
related the golden section to human
proportions in a tool he called the
Modular and is based on two
overlapping golden sections.
Le Corbusier, Nortre-Dame-du-Haut (1950-55)
Ronchamp, France
Rhythm
Rhythm is based in repetition and is basic of the world we
find ourselves in.
Through repetition, any of the visual elements can
make rhythm within an artwork.
Lorna Simpson, Still from Easy to Remember (2001)
16mm transferred to DVD
Kaiho Yusho, Fishing Net Drying in the Sun (17th Century)
Color on gold paper
Elements and Principles:
A Summary
Pablo Picasso, Girl Before a Mirror (1932)
Oil on Canvas
Hans Baldung Grien, Three Ages of Women and Death (1510)
Oil on Limewood
Titian, Venus with a Mirror (1555)
Oil on Canvas
Lecture 5

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Lecture 5

  • 2. In two-dimensional art this organization is often called Composition, but the more inclusive term, applicable to all kinds of art, is Design. The task of making the decisions involved in designing a work of art could be paralyzing were it not for certain guidelines. These guidelines are usually known as the Principles of Design.
  • 3. All of us have some built-in sense of what looks right and wrong, or what “works” or doesn’t. Often these choices are often discussed in regards to “taste”. In the context of art, taste describes how some people make visual selections. What we really mean by “good taste,” oftentimes, is that some people have a better grasp of the principles of design and how to apply them in everyday situations.
  • 4. The principles of design are most often identified as: -Unity and Variety -Balance -Emphasis and Subordination -Proportion and Scale -Rhythm
  • 5. These principles codify, or explain systematically, our sense of “rightness”and help show why certain designs work better than others. For an artist they are guidelines for making effective choices. For the viewer they can offer greater insight into a work of art.
  • 6. Any work of art, regardless of its form or culture in which it was made, can be discussed in terms of the principles of design because they are integral to all art.
  • 8. -Unity is a sense of oneness, of things belonging together and making up a coherent whole. -Variety is difference, which provides interest. (We discuss them together because the two generally coexist in a work of art.) For most works of art, the artist strives to find just the right point on the spectrum —the point at which there is sufficient visual unity by sufficient variety.
  • 9. Henri Matisse, Memory of Oceania (1953) Gouache on paper
  • 10. Jackson Polluck, Shimmering Substance (1946) Oil on canvas
  • 11. The two works we have just considered demonstrate visual unity—unity based in the elements of shape, line, color, and so on. Art can also be unified conceptually, that is through a unity of ideas.
  • 12. Annette Messager, Mes Voeux (1989) Framed photographs suspended with twine
  • 13. Joseph Cornell, The Hotel Eden (1945) Assemblage with music box
  • 15. Balance refers to the ways in which the elements (lines, shapes, colors, textures, etc.) of a piece are arranged.
  • 16. Isamu Noguchi, Red Cube (1968) Steel painted red
  • 17. Visual weight refers to the apparent “heaviness” or “lightness” of the forms in a composition, as gauged by how insistently it draws our eyes to it. When visual weight is equally distributed to either side of a felt or implied center of gravity, we feel that the composition is balanced.
  • 18. With Symmetrical Balance, the implied center of gravity is the vertical axis, an imaginary line drawn down the center of the composition. Forms on either side of the axis correspond to one another in size, shape, and placement. Sometimes the symmetry is so perfect that the two sides of a composition are mirror images of one another. More often the correspondence is very close but not exact—a situation sometimes called relieved symmetry.
  • 19. Georgia O’Keeffe, Deer’s Skull with Pedernal (1936) Oil on canvas
  • 20. Symmetrical balance is often used to express order, harmony and authority, whether earthly, social, cosmic, and spiritual.
  • 21. Thirteen-Deity Jnanadakini Mandala (1417-47) Opaque watercolor on cotton cloth
  • 22. The Luo Brothers, Welcome the World Famous Brand Name (1993-94) Charcoal and pencil on paper
  • 23. Frida Kahlo, The Two Fridas (1939) Oil on Canvas
  • 24. Asymmetrical Balance: an asymmetrical composition has two sides that do not match.
  • 25. But if a piece of artwork seems to be balanced, it is because the visual weights in the two halves are very similar. What looks “heavy” and what looks “light”? The only possible answer is, that depends. We do not perceive absolutes but relationships.
  • 26. The heaviness or lightness of any form varies depending on its size in relation to other sizes around it, its color in relation to other colors around it, and its placement in the composition in relation to the placement of other forms there.
  • 27. 1. A large form is visually heavier than a smaller form. 2. A dark-value form is visually heavier than a light-value form of the same size. 3. A textured form is visually heavier than a smooth form of the same size. 4. A complex form is visually heavier than a simple form of the same size. 5. Two or more small forms can balance a larger one. 6. A smaller dark form can balance a larger light one.
  • 28. Of course… those are just a few of the possibilities. You then may be asking, “how in the heck does an artist actually go about balancing a composition?” The answer is unsatisfactory but true: The composition is balanced when it looks balanced. (An understanding of visual weights can help the artist achieve balance or see what is wrong when balance is off, but there is no exact science.)
  • 29. Gustav Klimt, Death and Life (1911-15) Oil on canvas
  • 30. Tawaraya Sotatsu, The Zen Priest Choka (late 16th century-early 17th century) Ink on paper
  • 31. Joseph Mallard Turner, The Burning of the Houses of Parliament (1835) Oil on Canvas
  • 32. Edward Manet, A bar at the Folies-Bergere (1881-82) Oil on canvas
  • 33. Balance encourages our active participation in looking. By using balance to lead our eyes around a work, artists structure our experience of it. As an important aspect of form, balance also helps communicate a mood or meaning.
  • 35. Emphasis and Subordination are complementary concepts. Emphasis means that our attention is drawn more to certain parts of a composition than others. If the emphasis is on a relatively small, clearly defined area, we call this a Focal Point.
  • 36. Subordination means that certain areas of the composition are purposefully made less visually interesting, so that the areas of emphasis stand out.
  • 37. Henry Ossawa Tanner, The Banjo Lesson (1893) Oil on canvas
  • 38. Paul Cezanne, Still Life with Compotier, Pitcher, and Fruit (1892-94) Oil on canvas
  • 39. Fancisco de Goya, Executions of the Third of May (1808) Oil on canvas
  • 41. Both scale and proportion have to do with size. Scale means size in relation to a standard or “normal” size. Normal size is the size we expect something to be. Scale is often related to the size of an average human as it is something that we can all relate to.
  • 42. Claes Oldenburg and Coosje Jan Bruggen, Plantoir (2001) Stainless steel, aluminum. Fiber-reinforced plastic, painted with polyurethane enamel
  • 43. Rene Magritte, Delusions of Grandeur II (1948) Oil on canvas
  • 44. Proportion refers to the size relationships between parts of a whole, or between two or more items perceived as a unit.
  • 45. For example: the proportions of each section of each of the body in this painting are naturalistic. The breast in the top section are in the correct proportion to the size of the neck and arm openings; the navel in the middle section is in the correct proportion to the overall size of the belly.
  • 46. Stela of the sculptor Userwer (detail) Egypt, Dynasty
  • 47. A Royal Altar to the Hand, Benin (18th Century) Brass
  • 48. The use of scale to indicate relative importance is called hierarchical scale. Proportionately, the king’s head takes up a full third of his total height. “Great Head” is one of the terms used in praise of the king, who is felt to rule his subjects as the head. These ideas have then been manifested through the use of proportion.
  • 49. El Greco, Resurrection (1600-05) Oil on Canvas
  • 50. Leonardo di Vinci, Study of Human Proportions According to Virtuvius (1485-90) Pen and Ink
  • 51. A proportion ratio that has fascinated artists and architects since the ancient Greeks is known as the Golden Section. A golden section divides a length into two unequal segments in such a way that the smaller segment has the same ratio to the larger segment as the larger whole segment has to the whole.
  • 52. French architect Le Corbusier related the golden section to human proportions in a tool he called the Modular and is based on two overlapping golden sections.
  • 53. Le Corbusier, Nortre-Dame-du-Haut (1950-55) Ronchamp, France
  • 55. Rhythm is based in repetition and is basic of the world we find ourselves in.
  • 56. Through repetition, any of the visual elements can make rhythm within an artwork.
  • 57. Lorna Simpson, Still from Easy to Remember (2001) 16mm transferred to DVD
  • 58. Kaiho Yusho, Fishing Net Drying in the Sun (17th Century) Color on gold paper
  • 60. Pablo Picasso, Girl Before a Mirror (1932) Oil on Canvas
  • 61. Hans Baldung Grien, Three Ages of Women and Death (1510) Oil on Limewood
  • 62. Titian, Venus with a Mirror (1555) Oil on Canvas