Shana Masterson

Providence, Rhode Island Area, RI United States

Senior Consultant at Blackbaud

Shana is a dynamic nonprofit professional with thirteen years of peer-to-peer and general fundraising experience for national health organizations. She consistently drives quantum growth in online event income through increases in participant registrations, fundraising averages and percentage of participants fundraising online. Shana spearheads enterprise-wide initiatives in fundraising, email communications, social media, website development, staffing and training by fusing fundraising fundamentals with digital innovation. She utilizes complex data sets to illustrate fundraising progress and build consensus across departments. An inspiring and passionate leader, Shana innovates proce...