3. •Visualizing public radio
•Establishing a visual identity
•Curating like-minded content
•Building community around photos
audiovision.scpr.org • audiovision.tumblr.com • twitter.com/audiovision • facebook.com/audiovision
4. InstaRadio - The +’s and -’s
• Personality Building
• Immediate Action
• Loyalty - Engagement
• Fast and Easy
• Not a huge traffic-
driver
• Quality is key
• Not web-native
5. Who will Instagram for you?
•Everyone can be a photographer.
•One team manages and distributes.
•Make the rules clear.
7. The Tubes
• Make it easy on yourself. Hashtags.
• Use services like web.stagram.com or statigr.am
8. What should you Instagram?
People who
visit your station
News photos Animals!
Flowers! #pubradio nerddom Behind the scenes
9. Connect With Your
Community
•Ask your audience for images.
•Partner with local Instagrammers/
community builders.
•Don't be afraid to give it air time.
•Go to Instameets. Do a radio story on
an Instameet.
10. Make Better Images
•Photography rules apply. Rule of thirds,
light and storytelling.
•Avoid Blur and Blown-Out Highlights
•Shoot > Edit > Share/Publish
•Get closer. People are just people.
11. Tools (i.e. Apps)
•Most important, ditch the built-in camera app.
Camera+ ProCamera
Afterlight Filterstorm
12. Other Apps
• Android: ProCapture, Camera Zoom FX, Camera JB+
• Editing: VSCO CAM, Snapseed, PS Express, PhotoForge 2, Decim8,
Glitche, Blender, PicFrame
• Shooting: Filmic Pro (Video), Hipstamatic, KitCam
• Sharing: EyeEm, Backspaces, Starmatic, Vine, Snapchat, Echograph