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Four Ways The Brian Lehrer Show Gives Their Shows Digital Love

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Eric Athas
Eric Athas

The document discusses strategies for expanding the reach of The Brian Lehrer Show radio program online. It outlines goals of building an online community and advancing conversations around complex issues. Methods proposed to engage audiences online include refreshing headlines, highlighting popular interview segments, live-tweeting transcripts, and creating explainer content first for digital before airing on radio. The overall aim is to give people content to share on social media and smooth out lulls in the afternoon radio audience.

Mídias sociais
1 de 11
WNYC: The Brian Lehrer Show Online www.wnyc.org/shows/bl FB wwwww.facebook.com/brianlehrerwnyc TMBLR www.wnyc.tumblr.com @brianlehrer @jodyavirgan javirgan@wnyc.org
What’s The Goal of the Radio Show? • Build a community • Advance the existing news conversation • Explain complex issues • Be a little weird
What’s The Goal Online? • See Previous Slide • Build a community = Take social seriously • Advance the existing convo = Get quotes • Explain complex issues = Explainers/Advice • Be a little weird = Have fun on social
Top Stories • Give people something to share, not just link • All of these got some extra love (or they were big names)
Challenges Online • Reach new audiences o Include handles, book guests with followings • Smooth out the afternoon valley o Create content that travels, lasts, use social
Method 1: A Quick Refresh • New Headline o Does Your CMS accomodate this? • Turn a B+ segment to an A o See what’s getting attention: chartbeat, tweets, etc • Work Efficiently o Do it as soon as you can, as quickly as you can. A little goes a long way.
Method 2: #ShowYourWork • Bullet points, surprising stats, advice o Is this already in your prep?
Method 3: Fake a Transcript • Live-tweet • Embed, and repurpose quotes for tweets later
Method 4: Web-First, then Radio • Answer a curiosity. • Ask on social, then see if it gets momentum.
Spread the Word • Now you have content! Quotes, lists, etc. • Know what works on Twitter vs. FB
WNYC: The Brian Lehrer Show Online www.wnyc.org/shows/bl FB wwww.facebook.com/brianlehrerwnyc TMBLR www.wnyc.tumblr.com @brianlehrer @jodyavirgan javirgan@wnyc.org

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Four Ways The Brian Lehrer Show Gives Their Shows Digital Love

  • 1. WNYC: The Brian Lehrer Show Online www.wnyc.org/shows/bl FB wwwww.facebook.com/brianlehrerwnyc TMBLR www.wnyc.tumblr.com @brianlehrer @jodyavirgan javirgan@wnyc.org
  • 2. What’s The Goal of the Radio Show? • Build a community • Advance the existing news conversation • Explain complex issues • Be a little weird
  • 3. What’s The Goal Online? • See Previous Slide • Build a community = Take social seriously • Advance the existing convo = Get quotes • Explain complex issues = Explainers/Advice • Be a little weird = Have fun on social
  • 4. Top Stories • Give people something to share, not just link • All of these got some extra love (or they were big names)
  • 5. Challenges Online • Reach new audiences o Include handles, book guests with followings • Smooth out the afternoon valley o Create content that travels, lasts, use social
  • 6. Method 1: A Quick Refresh • New Headline o Does Your CMS accomodate this? • Turn a B+ segment to an A o See what’s getting attention: chartbeat, tweets, etc • Work Efficiently o Do it as soon as you can, as quickly as you can. A little goes a long way.
  • 7. Method 2: #ShowYourWork • Bullet points, surprising stats, advice o Is this already in your prep?
  • 8. Method 3: Fake a Transcript • Live-tweet • Embed, and repurpose quotes for tweets later
  • 9. Method 4: Web-First, then Radio • Answer a curiosity. • Ask on social, then see if it gets momentum.
  • 10. Spread the Word • Now you have content! Quotes, lists, etc. • Know what works on Twitter vs. FB
  • 11. WNYC: The Brian Lehrer Show Online www.wnyc.org/shows/bl FB wwww.facebook.com/brianlehrerwnyc TMBLR www.wnyc.tumblr.com @brianlehrer @jodyavirgan javirgan@wnyc.org