Presentation on strategies of mobile operators within the Telenor group to increase the mobile broadband penetration in their respective markets. Covers challenges and case studies of initiatives that are delivering results. Presented at CommunicAsia 2012 in Singapore, on 21 June 2012
1. Broadband Strategies in Developing Markets
Praveen Rajan
Head of Internet & Services, DiGi Telecommunications
CommunicAsia 2012 Summit
21 June 2012, Singapore
44. Co-branded Opera Mini
Facebook for Every Phone
Zero APN settings
White label smart phones
Plans for smart phones
Worry-free pricing
Time-based packages
Zero-rating campaigns
Small screen awareness
Feature Phones
>80% Prepaid
Literacy &
Language