WordPress for Nonprofits

1. MIKE BROGAN
&
MARK ROOT-WILEY
MAY 13, 2014
2100 BUILDING
DOWNLOAD OR VIEW SLIDES ON 501COMMONS.ORG
So you have (or want) a
WordPress site. Now what?

2. Thanks to our Sponsors!
o HandsOn Tech
o Thank you Points of Light Foundation, Google and CNCS!

3. Mike & Mark
MRW Web Design
MRWweb.com
Mike Brogan Consulting
MikeBroganConsulting.com

4. ”Dot Com”
vs.
“Self-Hosted”
photo by huasonic

5. “Dot Com” vs. “Self-Hosted”
WordPress.com
● Free basic account
● you.wordpress.com
● Paid Upgrades
● No Maintenance
● Limited Features &
Designs
Self-Hosted (WordPress.
org)
● Free download
● Install on your own host
● Total control of features
and design
● Maintenance required
We’re talking about this one
today.

6. Documentation
photo by lordgordon

7. Documentation
● WordPress Account
● Hosting
● FTP login/password *
● Domain registration
● Google account for Google
Analytics/Webmaster Tools *
● Plugin accounts/licenses
● Social accounts (e.g. Facebook) *
● Ask your web developer!
* Add separate users when possible.
© 501 Commons

8. BACKUPS
photo by jon_a_ross

9. Backups
● Don’t rely on Web host
● Schedule & Automate
● Store offsite
● Plugins
● BackupBuddy ($80/year or
$297 forever)
● BackUpWordPress ($0)
● Service
● VaultPress ($5-$40/month)
© 501 Commons

10. Updates
photo by katsrcool

11. Updates
● BACKUP FIRST!
● Updates contain…
○ New features
○ Bug fixes
○ Security patches
● Update themes, plugins, & WordPress
● WordPress makes updates easy!
○ Now with automatic updates!
© 501 Commons

12. SECURITY
photo by jon_a_ross

13. Security
● Strong Passwords
● Avoid “admin” for username
● Determine policies and procedures:
● Each staff member has own
account; delete when they leave
● If sharing, change password
when staff member leaves
● Plugins: Limit Login Attempts
© 501 Commons

14. Analytics
photo by bionicteaching

15. Analytics
● Google Analytics
● Who comes to your website
● Where they came from
● What they did
● Google Webmaster Tools (& Bing too)
● Submit site map
● How Google “sees” your site
● Technical warnings
● Plugins help you add both to your site:
● Google Analytics for WordPress
● WordPress SEO (Webmaster Tools)
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17. Content Strategy
photo by deerwooduk

18. Content
Strategy
● Determine website goals
● Choose someone to regularly update
● Make website content consistent with
other media
● Content audit
● Test common actions
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19. Get Support
photo by EideMontana

20. Get Support
1. Google: “WordPress how do I ______”
2. WordPress.com Documentation
3. WordPress.org Forums
4. WordPress StackExchange (more
technical)
5. Seattle WordPress Meetup
6. WordCamp Seattle
Find a consultant!
© 501 Commons

21. Questions?
photo by chriswaits

22. SURVEYS
Thanks For Coming!
Find us:
Mike Brogan
mike@mikebroganconsulting.com
mikebroganconsulting.com
Mark Root Wiley
info@MRWweb.com
MRWweb.com