WhatsApp has definitely defined pointers for customer messaging. Learn How to Collect Whatsapp Business Opt-in.

1. How to Collect Whatsapp
Business Opt-in.
WhatsApp has definitely defined pointers for customer messaging.
Learn How to Collect Whatsapp Business Opt-in.

2. WhatsApp for business

3. • Whatsapp Business can get you success by leaps and bounds. In this article, let’s see
how powerful this medium is to engage your users by collecting their opt-ins.
• Like every relationship, business to runs on two-way communication. Right from
collecting user’s information to engage them with your brand till the last spot of
retaining them. Each and every step of a business runs well when you communicate with
your users. Also, different mediums and channels have bridged communication between
brands and users. WhatsApp Business is one such prolific app.
• Being the most popular messaging app, marketers are also not far from its wondrous
effect. Why? Because you can catch all your customers over there. But not everything
you see from the outside is as rosy as from inside. The major hindrance a marketer’s face
is to ask permission from users to engage them through messages. In other, you must ask
your users to opt-in for the medium.
• What is an Opt-In For Whatsapp Business
• Opt-in is a notified permission which a marketer asks the users to allow him to send
them messages via Whatsapp.
• Usually, opt-ins are collected through a different channel.
• A marketer can only engage with a user over WhatsApp medium through their phone
numbers.
• Opt-ins are gathered through a third-party channel.
• Marketers are responsible to store the customer opt-ins. Also, they must ensure that the
customers are agreed to let you send them messages via Whatsapp.

4. • How do Whatsapp Business avoid spam
• WhatsApp for business: imposes stringent guidelines for collecting customer opt-
ins and using WhatsApp Business API. The motto is to ensure that the marketing
messages must not appear as spam.
• Due to the following reason, the method of collecting opt-ins become important.
Also, you must notify your customers that the messages they are receiving are
not spam and are going to be used for customer support.
• To keep it more precise and clear, Whatsapp allows businesses to use pre-
approved templates while reaching out to their customers.
• Now, let’s have a look at how you can collect customer opt-ins using different pre-
approved message templates :
• What are the various approaches to collect user opt-ins in Whatsapp Business :
• 1. Redirect users to your website:
• The simplest way to collect opt-ins from customers is to use your website as a
feasible medium. You can use your home page or create a landing page for the
same purpose. This way you can drive maximum conversions.
• How to use your Homepage: Create an opt-in option by using a pop-up screen.
Make it catchy so that it catches user’s eye immediately.

5. Redirect users to your website:

6. 2. Create a landing page:
• Create a landing page and provide all the suitable information over
there regarding your WhatsApp business channel. Ask user’s content
for their phone numbers. Also, you can share a link on other social
media platforms, on your home page and in your newsletters about
your channel.
• Note: Make sure that your landing page is responsive so that users
can opt-in from various channels. Remember to adhere to WhatsApp
brand guidelines and place a brand logo in your visual
communication.
•

7. 2. Create a landing page:

8. 3. Ask users through third party channels:
• Third-party channels are a great way to promote the opt-ins. Why? As
you might already be communicating with the users over it.
Therefore, send them SMS, voice message or ATM notifications( Bank
industry) that can easily grab their eyeballs.
• Use any communication portal as mentioned above that could get
you an immediate response.
• For example: Banks can use ATMs as a smooth portal where you can
ask for opt-ins. So, that customers can receive balance notifications
over Whatsapp.

10. 4. Use your existing process flow:
• You can ask for users‘ opt-in during the purchase process itself. It is as
simple as it appears to be. While they purchase anything they can
easily receive the notifications over Whatsapp regarding the
confirmations and delivery.
• Various companies like retailers and airlines can use this flow by
simply providing the CheckBox at important touchpoints. Such as
When customers are providing their contact numbers while paying
the bill or delivery info.

11. 4. Use your existing process flow:

12. 5. Include the opt-in Option in sign-ups:
• Most of the businesses follow this approach of opt-ins while asking
users for sign-ups. You can follow the same by offering users the
option of different channels where you can contact them. Simply, you
can add Whatsapp in it. This will enhance your sign-up conversion
rate too as Whatsapp is the most popular medium of communication.
Also, you can update the contact preference section in your customer
account settings. Once you update it, inform your users about the
same so that they manually enable the option in their settings.

13. Include the opt-in Option in sign-ups:

14. CONCLUSION
• Use the above approaches according to their business needs and
preferences for collecting opt-ins. Also, keep in mind to increase your
opt-in rates so that whatever approach you are undertaking must be
successful.

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