2. 2|
It is often critical or key to understand what is going on
with your key target segments.
Identifying and targeting the right segment and finding
out whether it is ‘key’ is the first step to better
marketing strategy
But then once you have pinned your segment down you
need to interrogate your segment until it gives up its
secrets
???
What are you all
about?
Are you Key?
3. 3|
To circumnavigate communication barriers it is helpful to think 3
dimensionally about your segment.
How well defined is my segment?
What is the filter down rate? Where does it
filter down to? Do I have to replace the filter
like on a swimming pool?
How do we optionalise our customer based
choice parameters?
How can I learn more words that obfuscate
the point being communicated?
££
What’s all this segment
talk? Are customers
segments? Or are they
in segments, like
woodlice?
4. 4|
Sometimes there is a barrier between marketing departments and
real world patients
Sometimes there is a barrier between marketing departments and
real world patients
Oooh
I’m ill
Irrelevant bullshit
RATIONAL
THOUGHT
BARRIER REAL
PATIENT
ISSUES
5. 5|
Make sure you limber up with some policy-Pilates before moving
on to some more heavy initiative-crunches….
But before you devise a stratagem for managing patient
expectations, first you need a visit to the strata-gymnasium.
Flexible implement-izativity
Substantive-results curls
idea-showers
Think-sparing
Management
muscle toning
Solution stretching
6. 6|
The bare-bones approach to outcoming a solution matrix
Our approach is to work up an initial pre-structure to your nominal mind-
crux, then data-in the outputs pre-reflexively, thus proactively diss-ass-
organising your focus-goaling.
Some of our competitors use old and tired synergy which could be out of date or
infected with diseased logic
Mixture of
investment
portfolio chips
5 point action based
plan of actions
7. 7|
But, hang on (you say, not me I know) what about substantive data and rock
hard fact to ensure no de-credularity afflicts our avaricious parade…?
We have access to grotesque and obscene amounts of data which can either make us as sick
as a goat with ‘information over-thinkage’ or it can help us understand the specific market
details to within an inch of a nano-point.
Our analysts are so data driven they literally don’t own or use any form of transport to get to
and from work …only excel
+
With this
sample size
we may
need to slap
on some
X 0.16
projection-factor 16
8. 8|
Not really…it’s just been a waste of my time…
Well you can always move nearer to or regularly
drive by a hospital / healthcare institution….
….Or invite patients over to your house (we suggest
telling them there are free drugs and life saving
interventions there, and/or you’re having a BBQ)
If none of this works, don’t panic someone else
will tell you what you need to know
After all this, are you any closer to your patients?
