Other interactive studios are like canned goods. We are your mom´s chicken pot pie. In just 6 years, we have grown to become the most traditional interactive studio in Brazil. And don´t think we had an easy time getting here using the most cutting edge technology and design artwork. We are traditional because we stick to the old school method of working. We treat each client as unique, not like a part of an assembly line. Our production line is like a tailor´s sewing needle, weaving fine crafted digital campaigns and marketing plans. We create brand identity projects, promotional websites, multimedia presentations, e-commerce stores and social networking websites, one by one. However great craftsmen we may be, we will never become a large or modern digital agency. We prefer how things were done in the old days: patiently looking at details from up close, paying attention to every drawn pixel.

1. Sewing Ideas.
Featuring:
Intro | Process | Cases | Team Bio | Tech Stu
www.DIGITALTAILORING.com

2. Other interactive studios are like canned goods.
We are your mom´s chicken pot pie.
In just 6 years, we have grown to become
the most traditional interactive studio in Brazil.
And don´t think we had an easy time getting here
using the most cutting edge technology and design
artwork. We are traditional because we stick to the
old school method of working. We treat each client
as unique, not like a part of an assembly line.
Our production line is like a tailor´s sewing needle,
weaving fine crafted digital campaigns and marketing
plans. We create brand identity projects, promotional
websites, multimedia presentations, e-commerce
stores and social networking websites, one by one.
However great craftsmen we may be, we will
never become a large or modern digital agency.
We prefer how things were done in the old days:
patiently looking at details from up close,
paying attention to every drawn pixel.
www.DIGITALTAILORING.com

3. So, applying the traditional methodology of sewing a suit to the
work we develop at Alfaiataria, we came up with the following
steps for all of our projects:
Creating the best interactive pieces for a client is not
Planning
too different from sewing the perfect suit. The first
The beginning, the understanding of client’s needs.
step is always getting the measurements correctly.
Conception
Right after understanding the client´s needs, we take
The solution for the problem we were given.
them to the drawing board. Once we have a nice and
unique sketch, our sewing needles start working to Production
transform this drawing into a piece. To put in pieces, systems, codes and words the
solution created.
However, having the piece created does not mean the
work is quite done. The next step is taking the piece Development
to the client so he can try it out for size. All necessary To make sure the final product delivers exactly what it
was created to.
corrections and adjustments are made so we manage
to match exactly needs, creating the perfect fit.
Q.A. testing
Quality control methodology to ensure effectiveness
Finally, no matter how much weight the client might
for the final product.
lose or put on, we’ll always be there to extend a sleeve
or loosen the waist.
Consulting
A long term relationship to make sure the product or
service developed keeps delivering through time.
www.DIGITALTAILORING.com

4. FILE
Eletronic Language International Festival
case: design
Promotional hotsites for FILE 9th edition
held in Brazil. During each event, we have
also generated and updated numerous
content into their online magazine.
Technology applied:
ASCII art picture conversor
JavaScript for “CMD” emulation
Flash AS 3.0
PHP and MySQL
Links:
São Paulo Call for Entries 09
http://www.file.org.br/file2009/
AWARDS: Featured at www.FairSpot.com
Rio de Janeiro 09 edition, press release.
http://www.file.org.br/file2009/press_rio/
Online Magazine and artist database
http://www.file.org.br/
www.DIGITALTAILORING.com

5. TwitRadar.com
A visual Twitter monitoring tool
case: innovation
Online coverage of last eMetrics event
held by the WAA at San Jose, CA. Our
kaleidoscope searchs for the events hashtags
and plots one dot for each message captured
on our monitor. Randomly picking colors
and sizes, the visual effects gets prettier as
more users Twit their impressions.
The widget based solution, counts on GigYa
viral distribution tool and has been applied
to various social networking sites and
desktop widget dashboards like iGoogle,
Yahoo and Vista widgets.
Technology applied:
Creative digital design
Flash AS 3.0
PHP and MySQL
Twitter API integration
Links:
http://www.twitradar.com/
AWARDS: BestWebAppoftheDay on may
9th, 2009.
www.DIGITALTAILORING.com

6. Qualicorp Group
health insurance retailer and consulting
case: production outsourcing
For ten years, we took care of Qualicorp´s
brand image in interactive medias. With a
dedicated team, we have supplied a full service
building and creating communication plans,
promotional websites and campaigns,
e-commerce applications, costumer service
websystems and graphic design.
Technology applied:
Consulting in digital medias
Creative design
Usability studies
ASP and .NET development
Flash AS 2.0 and 3.0
PHP and MySQL
Webservice integration
SEO and W3C standard HTML encoding
Google Adwords
Our outsourcing contract delivered the average of 800 hours monthly. At some peak periods, following sazonal promotional calendars and new products release,
we got to envolve up to 15 professionals delivering more than 2.000 production hours in a single month. This special team had a replica of our studio structure
and would count with an exclusive account manager, and dedicated creative, production and development departments.
www.DIGITALTAILORING.com

7. Globosat
Biggest Brazilian cable TV broadcaster
case: marketing
Together with their comercial department
we have researched and structured their
products menu for special advertising
formats. Once all the studies were done,
we aimmed to empower their comercial
team, building a multimedia portfolio
system to explain and show examples of
each case and advertising possibility.
This FLASH desktop application was
installed in every salesperson notebook and
its presented to the prospect clients till
today. We´re already running in its 3rd
version and developing new interaction
tools and updating content.
Technology applied:
Marketing consulting
for portfolio development
Creative design
Flash AS 2.0 and 3.0
XML offline parser
Video editing
Video authoring
www.DIGITALTAILORING.com

8. FMI
International Independent Music Festival
case: branding
Creative conception of all brand identity and
branding material for the biggest Latin
American Independent Music Festival.
Including the event concert
stage instalations.
Technology applied:
Branding consulting
Creative design
Graphic design
Animation production
Visual communication at event venue
www.DIGITALTAILORING.com

9. Norton Amato Jr. Daniel Grilo
Creative director & Founder Art Director
Can´t quite count on his eye sight accuracy, that´s why he wears Known as the Cricket, has always been hyperactive and got into a
those huge correction glasses and perhaps that´s why he´s always lot of trouble with his classroom humor drawings. Studied Graphic
the one seeing details no one else noticed before. By the end of the Design at Brasilia Federal University (UNB) where he also noticed
day he is the one double checking every detail and executing minor his obsession with rock bands and hardcore music.
adjustments that makes the good stuff to be great.
Invested a lot of time with www.FamiliaDesign.com, a local
Began working in interactive medias at Port Angeles (WA) high admired creative collective from Brasilia, awarded with numerous
school back in 1996. Came back to Brazil and spent about 5 years prizes and exhibitions. Smoothly hopped between a lot of projects
working for www.Submarino.com as the creative manager and published for Coca-Cola, Nike, Petrobras e many other big clients
builder of their inhouse digital agency. Have also worked with that could never intimidate him with their global corporative
major clients on consulting and production for Microsoft, policies.
Motorola, Ogilvy, Globosat, Telefonica, Real.com and all
Brazilian´s major content portals. At Alfaiataria is the master mind of promotional tactics, the genius
of design and the slave of handmade animation. Also a firm
MBA degree majoring Marketing services was the technical believer that personal bikes are the solution for rush hour traffic.
responsible for Andrew Chalk´s “Submit Now” book translation
into Portuguese. He is also a frequent contributor for specialized For more info: www.grilografico.blogspot.com
magazines in Brazil with articles and case studies published.
Today he is fully dedicated to Alfaiataria projects.
Personally sewing every business deals, strategic plans and new
products development.
For more info: http://www.linkedin.com/in/nortonamato
www.DIGITALTAILORING.com

10. Candida Fraga Silvia Voss
Production Coordinator Information Architect
She simultaneously studied at 2 different universities, major in
She wears two glasses at the same time, one on top of the other,
Graphic Design and Art Crafts. Still can´t understand how she
maybe that´s the reason she´s so well fit with the other tailors
managed such an heroic act, while also working as our 1st
in the team. Such facial magnifying glasses bring her special
trainee employee back in 2004.
powers in project detailing, team members psychology and
milestones scheduling.
After a couple of years, she went for a ride in the advertisement
market working in big agencies like Ogilvy and Rapp Collins.
Started her career at McCann Erickson Brazil and has
But after too much done, came back to work with us to keep
experienced more than 20 years coordinating all kinds of
creative freedom and to manage the IA dpt. A real artist at
creative material production: films, audio, videos, graphic
illustrations and system workflows.
design and advertisement. Came to the interactive market place
to finally mix all the medias she´s been working with and to put
As a good tailor, invests her spare time creating and sewing
into practice all lessons learned from the past.
custom toy art products.
Feels extremely happy in ordering and delivering all our jobs as
For more info: http://flickr.com/photos/xuvs
fast as possible and setting the highest standards for
creativeness and quality control. Acting that way, she can enjoy
her spare time walking around the block with our 2 dogs. In
fact, she´s the last person to live the office every night and the
first one to come early in the morning. We´re still trying to
figured if all that effort is for the dogs of for the extra projects
we´ve been getting.
www.DIGITALTAILORING.com

11. Diogo Barioni
Senior Developer
Diogo has a major in Historical studies and the heaviest typing
technique ever seen. After working for a long period at McCann
special digital team, came back to Alfaiataria to craft the finest
and innovative systems for all kinds of clients.
Listens to classical music all day and doesn´t show any
desperation at the tightest deadlines. Loves open source stuff,
AMD, Scrum and new technical challenges. Seniors
development in all web languages and really enjoys playing
around with new and old languages.
Clayton Jesus
Art producer and Action Scripting programmer, aka “Jesus”.
Considering his nickname, no further explaination is necessary.
His the savior of our schedules and guardian of deadlines, also a
dedicated communication student and production miracle
operator. Picked from a huge selection of trainees, he´s our
candidate for divine project executions.
At his spare time, plays electric guitar with a Vegan punk band
and shares our interest for odd/bizarre music and arts. No!
He´s not dating Madonna, yet. That´s another Brazilian Jesus.
www.DIGITALTAILORING.com

12. Address any doubts, comments or further info to
Norton Amato Jr.
norton@alfaiataria.net
Skype alfaiataria.net
Phone +55 11 3863 9786
Mobile +55 11 8226 0088
www.DIGITALTAILORING.com