Malaysia Airlines Flight MH370 carrying 227 passengers and 12 crew members disappeared on March 8, 2014 shortly after taking off from Kuala Lumpur. The plane lost contact with air traffic control 120 nautical miles off the east coast of Malaysia and a massive international search effort has been unable to locate the missing flight. The disappearance of MH370 could significantly impact Malaysia Airlines through a loss of customer trust and declining revenues as travelers avoid the airline in the aftermath of the incident.

1. INTERNATIONAL
BUSINESS
CURRENT
ISSUES
-MH370-Group members:
SHIMAH ASWADI YANG FLOWER

2. What
Happening???
•Malaysia Airlines Flight MH370 takes off at
12:21am local time from Kuala Lumpur with 227
passengers and 12 crew members on board.
•The jetliner was supposed to land in Beijing at
6:30am.
•Malaysia Airline loses contact with the passenger
jet within two hours of take-off and the plane is
declared missing 90 minutes later when it failed to
report in Chinese airspace.

3. •The Malaysia Airline jet had
the last contact with air
traffic controllers 120
nautical miles off the east
coast of the Malaysian town
of Kota Bharu.
•As people across the world
hope for a miracle, the search
ships fail to find any clue of
flight MH370's whereabouts.

5. WHERE IT’S
MISSING????
HERE

6. What is ??
Malaysian Airline System (MAS) is
the flag carrier of Malaysia. Malaysia
Airlines (MAS) operates flights from
its home base, Kuala Lumpur
International Airport and with a
secondary hub in Kota Kinabalu and
Kuching.

7. •In 1987, Malaysia Airlines commenced operations
after the airline changed its name from Malaysian
Airline System.
•The airline began in 1947 as Malayan Airways,
being renamed Malaysian Airways after Malaysia
gained independence.
•After that, it changed its name once more
to Malaysia-Singapore Airlines and thereafter ceased
its operation.
•It was then divided into Malaysia Airlines
and Singapore Airlines.

8. Malaysia Airlines
route..
Huge difference

9. Effect of
MH370 incident
Towards
International
business

10. The reliability revenue of Malaysia
Airlines will be worsens
• Customers will lost trust
towards MAS because of their
performance.
• Indirectly will lost their
customers

11. The company revenue will be decrease
•Malaysia Airlines share has
drop 18% after one day of
the accident
• Will effect the financial of
MAS.

12. C
O
N
C
L
U
S
I
O
N
• Malaysia Airlines should do
joint force with military such as
Tentera Udara DiRaja Malaysia
(TUDM) or others.
• To catch back customers eyes
towards MAS, MAS can also
give discount, free tickets, lots of
promotion and more.

13. THANK
YOU
BYE