The Changing Landscape of Technology Commercialization from a Fortune 100 perspective, including Tech Transfer Office roadblocks and IP (Patent) issues. Presented at the ACCT Innovation Partnerships conference.

1. The Changing Landscape of
Technology Commercialization
ACCT Innovation 2013
Toronto, Canada
December 5, 2013

2. Agenda
• Fortune 100 Balance
• Technology Positioning
• TTO Roadblocks
• IP Issues
From the perspective of the Fortune 100
© 2013
Prepared for ACCT Innovation 2013
IPStrategy.ca
Page 2

3. Fortune 100 Thought Process
Complex balance not just about the technology
Technology Needs:
• Market validation
• Working prototype
• Customer validation
• Channels and scalability
• Unlocking and aligning with
the value proposition
• Alternative to the technology
• Strategic pricing
© 2013
Corporate Influencers:
• Personal motivators
• Global businesses
• Project timelines
• Internal DNA
• Risk tolerance
• Budget
Prepared for ACCT Innovation 2013
IPStrategy.ca
Page 3

4. Positioning of Technology
Where is the commercialization positioned?
Innovators
The Hidden Chasm
(for Tech Transfer)
Lab
© 2013
The Chasm
(for Industry)
Prototype Product
Early
Adopters
Early
Majority
Late
Majority
Laggards
Product Ready needs to be:
• Proven
• Scalable
• Sellable
• Business
Prepared for ACCT Innovation 2013
IPStrategy.ca
Page 4

5. Technology Transfer Roadblocks
Comments to the Tech Transfer Office / Venture:
• “Can’t integrate with the corporate process & timelines”
• “I need to ship product, not wait for approvals”
• “Don’t fully understanding the core business”
• “Concerns about scalability, or working as promised”
Comments to the Internal Champion
• Multiple stakeholders but only 1 technical value proposition
• This will impact another business, or awaken a competitor
• Has become a legal + technical + business decision now
© 2013
Prepared for ACCT Innovation 2013
IPStrategy.ca
Page 5

6. Patent Specific Issues
Planning & Execution:
• Assignment & ownership
• Coverage and timing
© 2013
Messaging:
• IP linked to future success
• Covers F100 gap
Prepared for ACCT Innovation 2013
IPStrategy.ca
Page 6

7. The Founders Dilemma:
“Do you want to be rich, or do you
want to be King?”

8. Thank You