Adam Prohel presentation at Online Marketing Summit in Las Angeles June 14th 2011
Want to measure what’s being said about your brand on blogs and social networks? How about your competitors? Maybe you’re launching a new product or service and need help reaching out to some key influencers. This session will take you through more than 30 free tools that will help you with all of this, plus more
Focus: B2B/B2C on Social Media
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30 *Free* Tools to Measure Your Social Media Effectiveness
1. Post Click Marketing Practical Methods for Conversion Optimization Adam Proehl Managing Partner, NordicClick Interactive @adamproehl 6/13/2011
2. About Me 14 years of online marketing experience Principle at NordicClick Interactive – a full service Digital Marketing Agency Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA Instructor at the Online Marketing Institute All around “Data driven kinda guy” Unapologetic Viking Fan (Don’t take my team!)
3. Topics What is a Conversion? What Conversions Matter to Your Business? Measurements Optimizing Poor Conversion Rates Post Conversion – Now What?
103. Optimizing Conversions: Site Usability Cheap Tool: UserTesting.com Follow up questions after site review Standard demographics www.usertesting.com
104. Optimizing Conversions: Site Usability Cheap Tool: UserTesting.com Video Follow Up Question Answers Price: $39 per test www.usertesting.com
128. Takeaway Points Understand what a conversion is Determine what applies to your business Measure Test Post Conversion: Close the Loop
129. Thank You Practical Methods for Conversion Optimization Adam Proehl Managing Partner adam@nordicclick.com 952-460-3331 @adamproehl www.linkedin.com/in/adamproehl Post Click Marketing