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Lessons learned in running OpenCage, an
API-based SaaS business
Ed Freyfogle
NordicAPIs - 28 April 2021
https://opencagedata.com
@OpenCage
Who am I?
OpenCage - Easy, Open, Worldwide, Affordable Geocoding
opencagedata.com
WTF is geocoding?
placename
forward
reverse
lat/long
Straight-forward REST API, JSON or XML output
Example request for 51.952659,7.632473
https://api.opencagedata.com/geocode/v1/json
?q=51.952659%2C7.632473
&key=YOUR-API-KEY
Why am I telling you this?
Lots of tech advice
Endless posts about having good docs
Limited advice about running an API business
It’s really hard work
Some of the hard things
Pricing / Biz model
Competition
Support
If it doesn’t make Euros, it doesn’t make sense
Problems
Devs want to try before they buy
If it doesn’t make Euros, it doesn’t make sense
But ….
“Free trial”
Free trial
Problems
Devs want to try before they buy
“Free trial” does not mean free forever
*sigh*
Time, what is it worth?
Problems
Devs want to try before they buy
“Free trial” does not mean free forever
Some cultures deeply resistant to paying for anything
Other pricing contradictions
Devs: “I want to pay only for what I use”
Other pricing contradictions
Devs: “I want to pay only for what I use”
Devs: “I want pricing predictability”
Other pricing contradictions
Devs: “I want to pay only for what I use”
Devs: “I want pricing predictability”
Devs: Terrible at estimating usage in advance
Other pricing contradictions
Devs: “I want to pay only for what I use”
Devs: “I want pricing predictability”
Devs: Terrible at estimating usage in advance
Us: ¯_(ツ)_/¯
The competition
No thanks
Terms & Conditions
Expensive and scary pricing
Too big to care
Privacy
Geocoding lost in the clutter
The real competition
Competition
Devs want to dev
“We could set that up in a day or two….”
Yes, but ….
Support
Build it and they won’t read it
Users may be very new / bad devs
What means it?
Support
Make the docs, but don’t expect them to be read
Users may be very new / bad devs
Lots of devs happy to read in English, struggle to write
or speak.
Some of the hard things
Pricing / Biz model
Competition
Support
What customers care about
Does it solve my problem?
Can I depend on them?
Is the price reasonable?
What is our product?
Trust
What have we learned
The real product is trust
Simple, stable, maintained sells
“It just works”, said the happy customer
Almost finished
If you like geo stuff...
… you’ll love Geomob
Events: 4-6 speakers, doers, NOT marketing people
In LON, BCN, MUC, also online Next event 12 May.
Weekly podcast
thegeomob.com
And one more thing ...
Happy to pay for an open source
wrapper of our API in any
language we don’t have, no
matter how obscure.
opencagedata.com/sdks
Ed Freyfogle
@freyfogle
https://freyfogle.com
https://opencagedata.com
@OpenCage
https://thegeomob.com
@geomob
Questions? Get in touch

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