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No Panic workshop
1.
Haal meer uit
u website een presentatie van Iain Davenport November 2010
2.
Ask yourself 2 Questions
3.
Is yoursite SUCCESFUL?
4.
WHYdoyouhave a website?
5.
CLEAR OBJECTIVES
6.
TARGET AUDIENCE
7.
DIRECTION
8.
CONNECT
9.
MEASURE
10.
EVALUATE
11.
ADAPT
12.
Continuous development
13.
14.
HOW CAN I
GET THE MOST OUT OF MY WEBSITE?
15.
BUSINESS = UNIQUE
x CONVERSION x LOYALTY VISITORS RATE RATE Formulafor web success Jacob Nielson
16.
WHICH DIRECTION
17.
TODAY’S WORKSHOP 1. SEO 2. SOCIAL
MEDIA 3. USER EXPERIENCE
18.
GENERATING TRAFFIC
19.
BEING FOUND
20.
3.6 MILLION REGISTERED.NL DOMAINS 231.5 MILLION WEBSITES WORLD
WIDE
21.
HOW TO GET NOTICED
22.
used search to
find new web pages used search to look for recommendations. 85% 49%
23.
SearchEngines are not the Internet
24.
SPIDERS
25.
GETTING INDEXED
26.
SEARCHENGINE OPTIMIZATION
27.
TRAFFIC the result but
not the aim
28.
Match content to
what people are trying to find
29.
THE WRONG TRAFFIC
30.
Dynamic, Relevant, Appealing CONTENT
31.
WRITINGFOR 2 AUDIENCES
32.
CreativityAnalytical insight
33.
WORDS
34.
KEYWORDS
35.
KEYWORDS Information about information
36.
37.
BROAD NARROW
38.
BROAD NARROW
39.
LONGTAIL
40.
41.
BROAD KEYWORDS 61.8 million
results
42.
NARROW KEYWORDS 6.4 million
results abt. 90% reduction
43.
SEOvsPPC Short term gains
vs long term sustainability
44.
Elliance infographics
45.
OPTIMIZE PROMOTE 2 SIDES
OF SEO
46.
ACCESSABLE
47.
ACCESSABLE
48.
MOBILE “125mln Europeans will regularly
use mobile internet services by 2013” Forrester research Mobile Internet grows from 10% in 2006 to 30% in 2009 Netherlands Het Centraal Bureau voor de Statistiek
49.
STRUCTURE
50.
DESCRIPTIVE CODE
51.
52.
UNIFORMITY
53.
54.
OPTIMIZE PROMOTE 2 SIDES
OF SEO
55.
LINK BUILDINGSIGN POSTING
YOUR WEBSITE
56.
LINK ANALYSISQUALITY AND
QUANTITY
57.
POPULARITY
58.
RELEVANCE
59.
DON’T MOVE MOUNTAINS
60.
Elliance infographics
61.
Outbound link Inbound link
62.
63.
LINK BAITING Elliance infographics
64.
CREATING A BUZZ SOCIAL
MEDIA
65.
MAVENSIndependent thinkers who act
as information brokers
66.
CONNECTORSGregarious individuals with
an extensive social network
67.
CHAIN REACTION
68.
69.
70.
71.
72.
WHO SHOULD YOUBE LISTENING TO?
73.
74.
NETHERLANDS & BELGIUM
75.
“Your image is
what people say about you when you’ve left the room” Jeff Bezos, Amazon
76.
FOLLOW THE CONVERSATION
77.
78.
JOIN THE CONVERSATION
79.
80.
81.
CONVERSION RATE LOYALTY RATE Formulafor web success
82.
TRAFFIC WITHOUT CONVERSION
83.
CONVERSION is what the
user does; it’s the ‘take action’ part of the decision process
84.
USER EXPERIENCE
85.
REMOVING BARRIERS
86.
87.
PERSUADE Knowing What To
Do Is not the same as being presented a reason why
88.
89.
90.
UNDERSTAND THEUSER
91.
“YouareNOTtheuser. Neitherisyourboss.” Jessyca Frederick ‘This
Next’
92.
“Just because nobody
complains doesn’t mean the parachutes are perfect” Benny Hill
93.
THE BASICS
94.
DON’T MAKE ME THINK
95.
MINDLESS CHOICES
96.
DESIGNBILLBOARD
97.
REDUCE NOISE
98.
OMIT NEEDLESS WORDS
99.
USE THE RIGHT LANGUAGE
100.
GOODWILL
101.
Each user has their
own reservoir of goodwill
102.
103.
POLITE
104.
A GOOD WEBSITE
IS...
105.
INTUITIVE
106.
EASY
107.
DESIRABLEDESIRABLE
108.
USEFUL
109.
CONSISTENT
110.
USER EXPERIENCE MUST
BE...
111.
SATISFYING
112.
ENJOYABLE
113.
EMPOWERING
114.
MEMORABLE
115.
“Inlife,strongand fulfilling emotionalbondsare fundamental to
enduring relationships.” Jesse James Garrett
116.
LOYALTY
117.
CONCLUSIONSCONCLUSIONS
118.
HOLISTIC APPROACH
119.
120.
121.
THE END... Iain
Davenport November 2010
122.
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