2. Contents
Brief History Of Nokia
Reasons For Selling Their Asset
Nokia’s Failure
SWOT Analysis
Competitor (Samsung) Got It Right
Market Share
Conclusion
3. Brief History Of Nokia
1865
Wood Pulp Mill
1871
Share company
1898
Rubber Business
1902
Electricity
1967
Nokia Corporation
2012
7. Strengths
Experience
Largest network of selling & distribution
Strong customer relation
Wide range of products for all class
8. Weakness
Low voice quality
Less stylish in low priced products
Heavy sets
Unlike iPhone Apple, Nokia N-series is
complex, tough and not user friendly
9. Opportunities
New growth markets
Concentrate on Smartphone's
Well designed and styled set
Mini notebooks
10. Threats
China mobiles – It has made exact copy of
Nokia
Competitors like Samsung & Apple
Sales may decline due to global economic
downturn
Standard & Poor downgraded Nokia with
low grade
11. Competitor (Samsung) Got It
Right
Placed its bet on Android OS for
Smartphone
First to launch what many called an
iPhone look alike
Variety of Smartphone's for different
segment