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[ICWSM 2007] Expressing Social Relationships on the Blog through Links and Comments

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Expressing Social Relationships on the Blog through Links and Comments March 27, 2007 - Boulder, CO International Conference on Weblogs and Social Media Noor Ali-Hasan Microsoft Lada Adamic School of Information University of Michigan
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Research Questions ,[object Object],[object Object],[object Object]
Related Work ,[object Object],[object Object]
Related Work ,[object Object],[object Object],[object Object]
Community Structure
Three Blog Communities image source: http://www.lib.utexas.edu/maps/ Boulder DFW Blogs Kuwait Blogs UAE Blogs
Data Collection Methods ,[object Object],[object Object],[object Object],Q8 UAE DFW Number of Blogs 152 65 365
Link Type Overlap for Kuwait Blogs comment links blogroll links in-post links 664 131 325 143 25 48 98
Density and Centralization Q8 UAE DFW citation 2.08 1.37 0.37 blogroll 6.25 2.65 1.79 comment 5.10 N/A N/A centralization of the combined blogroll and post citations network indegree centralization 0.18 0.30 0.04 outdegree centralization 0.30 0.67 0.55
Within-Community Blogroll and Citation Links DFW UAE Kuwait
Reciprocity Kuwait UAE DFW post citations 19% 16% 26% blogroll links 32% 43% 27% comments 43% N/A N/A
Community Structure Kuwait UAE DFW maximum modularity 0.24 0.22 0.53 number of communities at maximum modularity 7 6 10
Community Boundaries DFW UAE Kuwait
Porosity of Community Boundaries Kuwait UAE DFW internal post citations received 79% 24% 16% internal blogroll links given 47% 22% 9% non-anonymous comments received from bloggers within community 42% N/A N/A
Online and Offline Relationships
Survey Methods ,[object Object],[object Object],[object Object],Q8 UAE DFW Number of Respondents 85 38 67 Response Rate 63% 68% 23%
Motivation Behind Blogging
Motivation Behind Blogging ,[object Object],[object Object]
Intersection of Blogging and Offline Relationships Q8 UAE DFW Few or none of the comments received are left by people known offline 79% 81% 66% Few or none of the comments left on other blogs are on blogs of people known offline 74% 94% 65%
Using Blogs to Sustain Real-Life Relationships with Non-Bloggers Q8 UAE DFW Few or none of the comments received are left by people who do not blog but whom they know offline 99% 94% 79%
Using Blogs to Maintain and Form Relationships Median number of bloggers listed on blogroll and: Q8 UAE DFW Met in person 5 5 2 Emailed 5 10 12 IM’ed 6 2.5 2
Using Blogs to Maintain and Form Relationships ,[object Object],[object Object]
Using Blogs to Maintain and Form Relationships ,[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lada Adamic School of Information University of Michigan 1085 South University Avenue Ann Arbor, MI 48109 (734) 615-2132 [email_address] http://www-personal.umich.edu/~ladamic

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[ICWSM 2007] Expressing Social Relationships on the Blog through Links and Comments

  • 1. Expressing Social Relationships on the Blog through Links and Comments March 27, 2007 - Boulder, CO International Conference on Weblogs and Social Media Noor Ali-Hasan Microsoft Lada Adamic School of Information University of Michigan
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  • 7. Three Blog Communities image source: http://www.lib.utexas.edu/maps/ Boulder DFW Blogs Kuwait Blogs UAE Blogs
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  • 9. Link Type Overlap for Kuwait Blogs comment links blogroll links in-post links 664 131 325 143 25 48 98
  • 10. Density and Centralization Q8 UAE DFW citation 2.08 1.37 0.37 blogroll 6.25 2.65 1.79 comment 5.10 N/A N/A centralization of the combined blogroll and post citations network indegree centralization 0.18 0.30 0.04 outdegree centralization 0.30 0.67 0.55
  • 11. Within-Community Blogroll and Citation Links DFW UAE Kuwait
  • 12. Reciprocity Kuwait UAE DFW post citations 19% 16% 26% blogroll links 32% 43% 27% comments 43% N/A N/A
  • 13. Community Structure Kuwait UAE DFW maximum modularity 0.24 0.22 0.53 number of communities at maximum modularity 7 6 10
  • 15. Porosity of Community Boundaries Kuwait UAE DFW internal post citations received 79% 24% 16% internal blogroll links given 47% 22% 9% non-anonymous comments received from bloggers within community 42% N/A N/A
  • 16. Online and Offline Relationships
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  • 20. Intersection of Blogging and Offline Relationships Q8 UAE DFW Few or none of the comments received are left by people known offline 79% 81% 66% Few or none of the comments left on other blogs are on blogs of people known offline 74% 94% 65%
  • 21. Using Blogs to Sustain Real-Life Relationships with Non-Bloggers Q8 UAE DFW Few or none of the comments received are left by people who do not blog but whom they know offline 99% 94% 79%
  • 22. Using Blogs to Maintain and Form Relationships Median number of bloggers listed on blogroll and: Q8 UAE DFW Met in person 5 5 2 Emailed 5 10 12 IM’ed 6 2.5 2
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